Izindaba ezinkulu ezinsukwini zakamuva kube ngamahemuhemu okuthi i-Apple icabanga ukwenza imoto. Ngikhuluma amahlebezi ngoba awakaqinisekiswa. Kodwa kube yizindaba ezibaluleke kakhulu kangangokuthi zaqeda ukukhishwa kwangaphambilini okwaqala ukumenyezelwa embukisweni wezimoto iGeneva Motor Show.
Bekulokhu kwaziwa ukuthi uSteve Jobs wayefuna ukuthi imikhiqizo yakwa-Apple yakhe i-ecosystem ezokwenza abasebenzisi bancike kakhulu emikhiqizweni yabo.
Yize amahemuhemu engakaqinisekiswa, kunamaqiniso amathathu abalulekile adale ukuthi avele:
1. I-Apple ineqembu elisebenza ekuthuthukiseni noma yini ehlobene nemboni yezimoto. Kukhona nezinkampani ezithile lapho uhlobo lwenkontileka lunenkontileka futhi kunegama lekhodi lale phrojekthi engase ibe khona: i-Titan. Abantu abasayiniwe abaqinile bahlanganisa owayengusekela mongameli wakwaFord uSteve Zadesky noma lowo owayeyisikhulu esiphezulu seMercedes-Benz Research & Development uJohann Jungwirth. Omunye wabantu abahlala ebhodini lakwa-Apple usebhodini labaqondisi bakwaFerrari. Umphathi weTesla ngokwakhe uvumile ukuthi i-Apple ibijaha abasebenzi bayo, ithembisa amabhonasi angama-250,000 kanye nokukhushulwa kwamaholo ngama-60%.
2. Imininingwane emayelana nemoto isiyaziwa. Ukushayela kufanele kube ngogesi futhi kungaba yiveni elincane. "I-Minivan" nansi indlela yokusho - ifomethi ye-MPV ibhekwa kakhulu yizinkampani ezifuna ukuguqula imoto, ikakhulukazi ngenxa yamakhono ayo okunethezeka. Uma sisacabanga ukuthi enye yentuthuko elandelayo kwezobuchwepheshe embonini yezimoto ukushayela ukuzimela, imoto kufanele ibe igumbi eliningi kune-cockpit. Futhi kusukela kulokho esikwaziyo okwamanje, ukucushwa okuseduze kakhulu yi-minivan.
3. Ekugcineni, imali. Ngemiphumela yokurekhoda ngonyaka odlule, i-Apple ingatshala imali kalula ekuthuthukiseni imoto. Ukubona ukuthi lokhu kungenzeka kude kangakanani, ake sikhulume ngezinombolo: izindleko zokuhlanganisa umugqa wokuhlanganisa zingama-euro ayizigidi eziyizinkulungwane ezimbili (i-Autoeuropa, ePalmela, ibiza izigidi ezingu-1970). Inhlokodolobha etholakalayo yomkhiqizi we-iPhone njengamanje ingama-euro ayizigidi eziyizinkulungwane ezingama-178.
Kodwa-ke, abanye bayakungabaza ukuthi kungenzeka ukuthi i-Apple yenze imoto. Into eseduze kakhulu esake sayibona kulokhu nguTesla. Ukungena komkhiqizi omusha ofana nenkampani ye-Cupertino kungaba nengqondo kuphela uma isekelwa ukuthuthukiswa kwezobuchwepheshe kanye nokuklama, ama-vectors amakhulu abambe iqhaza empumelelweni yayo. Yilokho uTesla akwenza.
Kodwa izinombolo ezilindelekile zincane kakhulu enkampanini efana ne-Apple. Njengoba kuchaziwe lapha kulesi sihloko, ngaphezu kwevolumu encane, kukhona nemingcele yenzuzo. U-Tesla, ngalesi sikhathi, kufanelekile ukukhumbula, ulahlekelwa yimali futhi kuzoba njalo kuze kube ngu-2020. Ngakolunye uhlangothi, ukulindela ukubuya nakho kuphansi kakhulu. Kungani i-Apple ingatshala imali ebhizinisini eliphansi kangaka uma isetshenziselwa imikhiqizo enenzuzo eyengeziwe njengoba isikhathi siqhubeka?
Inkampani isivele inomkhiqizo womkhakha wezimoto: CarPlay. Bekulokhu kwaziwa ukuthi uSteve Jobs wayefuna ukuthi imikhiqizo yakwa-Apple yakhe i-ecosystem ezokwenza abasebenzisi bancike kakhulu emikhiqizweni yabo. “Impi” ne-Adobe, ene-Flash, ibingobunye bobuso obubonakalayo baleli su. I-iTunes bekuwumzamo (ophumelelayo) wokuhola imakethe yokulanda umculo osemthethweni.
Izimoto ziya ngokuya ziletha amasistimu wokusebenza avela kwezinye izinkampani ezinolwazi oluthe xaxa ekusebenziseni, njenge-Google ne-Microsoft. Ingabe lena akuyona impi u-Apple afuna ukuyithenga?
Qiniseka ukuthi usilandela ku-Facebook
Izithombe: UFranc Grassi