Kuze kube manje igcinelwe kuphela imikhiqizo ye-premium kuphela, kanye ne-German Mercedes-Benz emgqeni ongaphambili, amaveni njengendlela yokubonisa isitayela, ephefumulelwe amabhuleki okudubula, manje afinyelela ama-generalist brand, ngokwethulwa kwe-Kia ProCeed.
Ukubonakaliswa kwesifiso esicatshangwayo somkhathi we-premium - ikakhulukazi ngemuva kokuthi uhlobo seluvele lwethule i-"Gran Tourer" Stinger -, noma lutho ngaphandle komzamo wokuveza isithombe esisha, esijabulisa kakhulu, lesi bekuyisiqalo sengxoxo no U-Emilio Herrera waseSpain, oyiNhloko Yezokusebenza kwa-Kia Europe. Lapho bekungakhulunywa nje kuphela mayelana "nentombazane enhle" entsha yohlobo lwaseNingizimu Korea, kodwa futhi mayelana noDizili, ukufakwa kukagesi, ubuchwepheshe, indawo… futhi, ngendlela, amamodeli amasha!
Ake siqale ngesizathu esikhulu sengxoxo yethu, ibhuleki elisha lokudutshulwa, iKia ProCeed. Yini eshayela uhlobo oluvamile lwe-generalist olufana no-Kia ukuthi lungene endaweni, kuze kube manje, ebonakala sengathi ibekelwe kuphela imikhiqizo ye-premium?
U-Emílio Herrera (ER) IKia ProCeed iwukuqala komkhiqizo esigabeni semakethe lapho, ngaphandle kweMercedes-Benz CLA Shooting Brake, ungekho umncintiswano. Nge-ProCeed, sihlose ukunikeza umkhiqizo ongagcini nje ngokufuna ukuhlanganisa ubuhle nokusebenza, kodwa futhi nokuqinisekisa ukubonakala okuhlukile komkhiqizo, emigwaqweni yansuku zonke. Sifuna abantu baluqaphele kakhulu uhlobo lomkhiqizo, babone iKia uma beyibona idlula...
Lokhu kusho ukuthi ukuthengisa akuyona into ebaluleke kakhulu…
ER - Akukho kulokho. Iqiniso lokuthi kuyisiphakamiso sesithombe akusho ukuthi asicabangi ngevolumu yokuthengisa. Eqinisweni, sikholelwa ukuthi i-ProCeed izomela cishe amaphesenti angama-20 yenani eliphelele lokuthengiswa kwebanga le-Ceed, uma kungenjalo. Empeleni, kuwo wonke amaCeeds amahlanu athengisiwe, eyodwa izoba yiProCeed. Kusukela ekuqaleni, ngoba kuyisiphakamiso sokuthi, naphezu komklamo wangaphandle, awuzange ulahlekelwe isici sawo esisebenzayo, usebenza nakakhulu kunomnyango wesithathu, osuvele ususiwe ebangeni.
Nokho-ke enye imoto, njengoba sebeshilo, izomakethwa e-Europe kuphela...
ER - Kuyiqiniso, lena imoto eklanywe, ekhiqizwa futhi imakethwa eYurophu kuphela. Ngaphezu kwalokho, akusona isiphakamiso esivumelana nalezo eziyizidingo eziyinhloko, isibonelo, emakethe yaseMelika, lapho okufunwa kakhulu izimoto ezinkulu, okuthiwa amaloli athatha ...
Ezimakethe ezifana neMelika, i-Kia ine-Stinger, noma ngabe ukuthengisa akukona ngokwevolumu...
ER - Kimina, izinombolo zikaStinger azingikhathazi. Eqinisweni, asikaze sicabange nge-Stinger njengemodeli engangeza ivolumu, ngoba iyingxenye elawulwa yimikhiqizo yaseJalimane isikhathi eside. Into ebesiyifuna ngempela nge-Stinger bekuwukukhombisa nje ukuthi iKia ikwazi kanjani ukwenza. Nge-ProCeed, imigomo ihlukile - imoto inenjongo efanayo ne-Stinger, ukuqinisa isithombe somkhiqizo, kodwa ngesikhathi esifanayo, kufanele ibe negalelo ekwandiseni amanani okuthengisa. Ngikholelwa ukuthi, ikakhulukazi kusukela lapho siqhubekela phambili ngezinguqulo eziyisisekelo, i-ProCeed ingaba enye yamamodeli athengiswa kakhulu phakathi kwebanga le-Ceed.
"Ngincamela ukuthengisa iProCeed eningi kunamaveni akwaCeed"
Kuthiwani-ke ngeveni yakwaCeed nayo esimenyezelwe? Ngeke yini bangene engozini yokudliwa abantu phakathi kwalezi zinhlobo ezimbili?
ER - Yebo, kungenzeka ukuthi kube khona ukudla kwabantu phakathi kwamamodeli womabili. Kodwa-ke, lokhu kuyinto engathinti thina, ngoba, ekugcineni, zombili izimoto zizokhiqizwa efektri efanayo futhi, ngathi, kusenza sithengise imodeli eyodwa njengenye. Okubalulekile ukuthi isamba semali edayisiwe iCeed siyenyuka uma siqhathaniswa namanje. Nokho-ke ngiphinde ngithi ngincamela ukuthengisa iProCeed kakhulu kunamaveni. Kungani? Ngoba i-ProCeed izosinika isithombe esengeziwe. Futhi ngeke kube khona elinye ibhuleki lokudubula ebangeni, ngaphandle kwaleli...
Ukhulume ngaphambilini mayelana nethuba lokwethula ezinye, izinguqulo eziyisisekelo ze-ProCeed. Ucabanga ukukwenza kanjani lokho?
ER - I-ProCeed shooting brake izoqale yethulwe ngezinguqulo ezimbili, i-GT Line ne-GT, kanti esikulindele ukuthi eyokuqala izodayisa ngaphezu kweyesibili, nakuba kuhlale kuncike ezimakethe. Kamuva, singakwazi ukwethula izinguqulo ezifinyeleleka kakhulu, njengendlela yokumboza indawo enkulu yemakethe, okuzokwenza ukuthi isisindo se-ProCeed size ukumela okuningi ekuthengisweni okuphelele kohla lwe-Ceed kune-20% I. kushiwo...
Noma kunjalo mayelana nenhloso yokuqinisa isithombe somkhiqizo, kungenzeka ukuthi silindele imikhiqizo eminingi mayelana nalokhu...
ER - Yebo, ngicabanga kanjalo… Ngisho ngoba inhloso yomkhiqizo ukuthi, kusukela manje kuqhubeke, noma nini lapho sethula umkhiqizo omusha, kuba nenguqulo ethinta imizwa, lokho esengivele ngikubize ngokuthi “isici esijabulisayo”. Ngamanye amazwi, ukudala kumakhasimende umqondo wokuthi ngithenga imoto ngoba iyasebenza, kodwa futhi ngoba ngithanda imigqa, ngijabule ngemuva kwesondo…
"I-premium? Akukho kulokho! Siyibo futhi sizoqhubeka nokuba i-generalist brand"
Ingabe lokhu kusho ukuthi isigaba sakwaKia esithengekayo nesithengekayo sesiyinto yesikhathi esedlule?
ER - Akukho kulokhu, lokho kuyisimiso esifuna ukusigcina. I-Kia iwuphawu olujwayelekile, asilona uhlobo oluphambili, asifuni ukuba uhlobo oluphambili, ngakho-ke kufanele sigcine inani elanele; lokho ngesiNgisi okubizwa ngokuthi “value for money”. Ngeke sibe abashibhe kakhulu emakethe, ngeke sibize kakhulu futhi; yebo, sizoba ibhrendi ye-generalist, efuna ukunikeza imizwa ethe xaxa, ukukhanga!
Lokhu, naphezu kwalokhu kugasela endaweni ye-premium…
ER - Asifuni neze ukuba i-premium brand! Akusiyona into esihehayo, asizimisele ngisho nokuba sezingeni lakwaVolkswagen. Sifuna ukuqhubeka nokuba wuphawu olujwayelekile. Lokhu kuyinhloso yethu!…
Futhi, ngendlela, ngeziqinisekiso ezinkulu emakethe...
ER - Lokho, yebo. Kodwa-ke, sihlose ukwelula iwaranti yeminyaka engu-7 nasezimotweni ezikhethiwe. Kodwa-ke, sizokwethula, kakade e-Paris Motor Show, i-100% kagesi iNiro, ene-WLTP yokuzimela engu-465 km, futhi iwaranti yeminyaka eyisikhombisa. Ngakho-ke, kuyisinyathelo ukuqhubeka...
“I-95 g/km ye-CO2 ngo-2020 kuzoba nzima ukuyifinyelela”
Uma sikhuluma ngogesi, kuzoba nini ukufakwa kukagesi, ngokwesibonelo, kwabadayisa kakhulu iSportage neCeed?ER - Endabeni yohlu lwe-Ceed, ukufakwa kukagesi kuzofinyelela eminyango emihlanu kuqala, ngezindlela ezihlukahlukene - njenge-mild-hybrid (semi-hybrid) ngokuqinisekile; njenge-plug-in hybrid, futhi; futhi singase sibe nezinye izimangaliso esikhathini esizayo esiseduze. I-Sportage izophinde ibe, okuqinisekisiwe, inguqulo ye-hybrid emnene ye-48V, nakuba ingase ibe nezinye izixazululo...
Izimfuneko ezintsha zokukhipha umoya zithembisa ukuthi ngeke kube lula ukuhlangabezana nazo...
ER - Akumele sikhohlwe ukuthi zonke izinhlobo zemikhiqizo kuzomele zihambisane ne-95 g/km ye-CO2 ngokwesilinganiso ngo-2020. Futhi lokhu kunzima kakhulu emakethe elahla u-Diesel nalapho izimoto zikhula khona. Kunezitayela ezimbili ezingezinhle ezithiya imizamo yokuthobela imithethonqubo emisha ye-CO2, futhi ukuphela kwendlela yokunciphisa lokhu ngezinguqulo zikagesi, ama-plug-in hybrids, ama-hybrids, ama-mild-hybrids, njll. Kithina, sesivele sethule i-48V mild-hybrid Diesel, ngonyaka ozayo kuzofika uphethiloli omncane-hybrid, futhi umgomo uwukuthuthukisa imikhiqizo eyengeziwe ngokusekelwe kulobu buchwepheshe, siyinwebele kulo lonke uhla lwethu...
"Ukudayisa izimoto eziphakathi kwezigidi eziyisithupha neziyisishagalombili kuzoba yisisekelo"
Kuthiwani-ke ngokuma kwe-Kia, i-vis-à-vis Hyundai, eqenjini uqobo, kuthiwani?
ER - Ngaphakathi kwenqubomgomo yeqembu, ngingaqinisekisa ukuthi nabakwaHyundai abahlosile ukuba yi-premium. Manje, selokhu u-Peter Schreyer abe ngumongameli womhlaba wokuklama, ebesizama ukukwenza ukuhlukanisa hhayi nje izinhlobo ezimbili, kodwa amamodeli ngokwawo. Isibonelo, abakwaHyundai abasoze baba nebhuleki lokudubula! Empeleni kuzomele sizihlukanise kakhulu ukuze kungabi bikho ukudla kwabantu ngoba iHyundai neKia bazoqhubeka nokuqhudelana ezingxenyeni ezifanayo.
Kodwa-ke, babelana ngezinto ezifanayo…
ER - Ngikholwa ukuthi ukwabelana ngezingxenye, kanjalo nezindleko zentuthuko, kuzoba yisici esibaluleke kakhulu kulo mkhakha. Ukuba nomthamo omkhulu owanele, phakathi kwezimoto eziyizigidi eziyisithupha kuya kweziyisishiyagalombili ngonyaka, ukuze kuxhaswe ukuthuthukiswa kwezixazululo ezintsha ukuze zimakethe ngokushesha nangokushesha, kuzoba okubaluleke kakhulu. Futhi-ke, kufanele futhi kube nokusatshalaliswa kwezindawo okuhle kakhulu, cishe kuwo wonke amazwe emhlabeni, ukuze kuphile, eminyakeni ezayo...
Ngamanye amazwi, ngeke sibone i-Kia “N” emgwaqeni…
ER - Injani iHyundai i30 N? Akukho kulokho! Eqinisweni, lolu hlobo lomkhiqizo lunengqondo kuphela kumkhiqizo onjengeHyundai, ohileleke emibuthanweni, emqhudelwaneni. Asikho kulowo mhlaba, ngakho-ke sizokwenza izinguqulo zezemidlalo, yebo; ekwazi ukudlulisa injabulo yokushayela, yebo; kodwa lokho akusoze kwaba u-“N”! Ingabe kuzoba i-Ceed GT noma i-ProCeed… Manje, kuyiqiniso futhi ukuthi besithuthukisa umklamo, sithuthukisa ulwazi lokushayela, futhi konke lokhu kwenziwe ngosizo lomnumzane waseJalimane ogama lakhe lingu-Albert Biermann. Eqinisweni, ngokubona kwami, bekuwukusayina okuhle kakhulu, okuphinde kwavunyelwa ukusabela esibe nakho emithonjeni yezindaba ehlukahlukene, okuhlanganisa namaJalimane, abheka ukuthi isipiliyoni sokushayela ezimotweni zethu sithuthuke kakhulu. Ngisho nokubanikeza amamaki angcono kuneVolkswagen Golf!
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