Lase lizofika, libona futhi liwina. I-Model S kaTesla yaziveza njengesifingqo sekusasa, yangena enkambweni engavamile ukuphazamiseka yamaphrimiyamu aseJalimane, futhi yenza abaholi bendabuko bezobuchwepheshe bomhlaba wezimoto babonakale bengemuva ngokungenathemba.
Wonke ama-hype nomdlandla okhiqizwa eduze kwe-Tesla awulingani nobukhulu bayo. Kusenokungabaza mayelana nokusebenza kwayo esikhathini esimaphakathi nesikhathi eside, lapho ukuntuleka kwenzuzo kuhlala kungashintshi, kodwa umthelela embonini ujulile, ngisho nokuzamazama izisekelo eziqinile zeTeutonic.
U-Tesla akayena nje umkhiqizi wezimoto zikagesi. Umbono we-CEO yayo, u-Elon Musk ( osesithombeni), ubanzi kakhulu. Ngaphandle kwezimoto zikagesi, iTesla yakha amabhethri ayo, iziteshi zokushaja futhi ngokutholwa kwakamuva kweSolarCity, izongena emakethe yokukhiqiza nokugcina amandla. Indlela ephelele yekusasa elizimele ngokuphelele kumafutha ezinto ezimbiwa phansi.
U-Elon Musk udale izinkampani ezingaphezu kweyodwa. Wakha indlela yokuphila. Iza eduze nehlelo noma inkolo, ukufana ne-Apple kaSteve Jobs, ngakho-ke kufanelekile ukunaka.
Kukhona inhlanganisela yenhlonipho kanye nomona ngalokho uTesla akuzuzile kubakhi baseJalimane, ngisho noma bengakucabangi ngokuqondile. Kungakhathaliseki ukuthi izimangalo zabo zokumaketha ezinesibindi, zokuziba imithetho yemboni, noma ngisho nokuphendula ibhanal ibe yinto enhle kakhulu. Ngandlela thize, uTesla kuze kube manje ukwazile ukuthola indlela yakhe. Ingumholi ekuhlaselweni kwemakethe yezimoto zikagesi.
Khalisa ama-alamu embonini yezimoto
Indlela yokulwa nale mbangi entsha, enomqondo ohlukile namasiko, okujwayelekile kokuqala kweSilicon Valley, ngokuphambene nabakhi baseJalimane, ababunjwe futhi bachazwa ubunjiniyela baseJalimane, kusukela ekuqaleni kwemoto?Iqiniso liwukuthi, abakwazi, inqobo nje uma uTesla esengumkhiqizo wokunethezeka we-boutique, awukwazi, okwamanje, ukwenza inzuzo, ngakho-ke uxhaswe njalo ngezimali. Ingozi abatshalizimali abaningi abazimisele ukuyithatha, njengoba ukuphela kwendlela esimeme ye-Tesla ukukhula. Ngakolunye uhlangothi, abakhi bendabuko, njengoba singena enkathini yokuzimela kanye nokuhamba kukagesi, bazifaka engozini ngokudla ibhizinisi labo.
Impendulo yokuqala: BMW
Ukukhombisa lokhu kwesaba, singabona imiphumela yokuqala ye-BMW's i sub-brand. Yayilindele izimbangi zayo zasekhaya, futhi yadala kusukela ekuqaleni, ngezinsiza ezinkulu, i-i3, imoto esebenza ngogesi wonke enokuqukethwe kobuchwepheshe obuphezulu, kungaba ngasohlangothini lwehadiwe noma isoftware.
Naphezu kwemizamo yomkhiqizo ekukhuthazeni nasekudayiseni lokho okungaba ikusasa kokubili ngokomkhiqizo namasevisi, i-i3 ayikayitholanga impumelelo elindelekile.
"(…) futhi ngeke sazikhohlwa izinhlobo ezifana neVolvo neJaguar, ezenze indlela encomekayo eminyakeni yamuva nje."
Yebo, i-i3 ayiyona imbangi eqondile ye-Model S. Kodwa ngisho nesici esihlukile, sefomu elihlangene kanye nokuma okuphansi, ithengisa ngaphansi kwe-Model S ngisho nasezwenikazi laseYurophu. E-US, imiphumela ibucayi kakhulu, njengoba ukuthengisa kwehla kuphela ngonyaka wesibili emakethe.