I-Skoda isineminyaka engu-26 iyingxenye yeqembu leVolkswagen. Isuke ekubeni ibhrendi emile ohlangothini olungalungile lwe-Iron Curtain yaya kolunye lwemikhiqizo esebenza ngamandla ngaphakathi kweqembu. Njengoba inesilinganiso sokusebenza esingu-8.7% kuphela iPorsche idlula iSkoda, njengoba idlule ngisho kwa-Audi ngonyaka odlule. Qhathanisa lokhu nemajini yohlobo lweVolkswagen engu-1.8% kuphela, naphezu kokuthi, ngokwemibandela ephelele, ithengisa amanye amayunithi amaningi.
Kungenzeka kanjani?
Njengengxenye yeqembu laseJalimane, i-Skoda ibe nokufinyelela okungavinjelwe cishe kubuchwepheshe obuthuthukiswe abanye futhi ibubeka ezimotweni ezikhiqizwa lapho umsebenzi ushibhe kakhulu - isilinganiso sama-euro angu-10.10 ngehora e-Czech Republic ngokumelene nama-euro angu-38 .70 eJalimane.Umphumela uba imikhiqizo emincane noma engenzi lutho ngemuva kweminye ngokwezinga eliphezulu, futhi ize ishaye “abafowabo” uma iqhathaniswa nephephabhuku eliyisipesheli, isimo abakwaVolkswagen abangasithandi nhlobo. Bekungafanele yini ukuthi amaSkoda abephansi kweqembu?
Iziphetho ezinjengokuthi kungani uthenga iGolf sibe ne-Octavia evulekile enobuchwepheshe obufanayo ngentengo ethengekayo azintsha. Ngaphezu kwalokho, i-Skoda iphinde yabeka phezulu ngokungaguquguquki ezifundweni ezihlukahlukene zokwethembeka ezaziwayo.
Manje njengoba iqembu lilungiselela ukungena enkathini entsha yokuhamba kukagesi, iVolkswagen ifuna ukunciphisa izinzuzo ze-Skoda, ezibhekwa njengengalungile, futhi zibeke kabusha imikhiqizo yayo ngokucacile. Ingxabano engeyona entsha futhi evuselela ukungezwani enhliziyweni yeqembu lakwaVolkswagen - izingxabano phakathi kwenzuzo nemisebenzi, naphakathi kokulawula okumaphakathi kanye nokuzimela kwemikhiqizo yayo engu-12.
Indlela yokushintsha isimo?
Phakathi kwezixazululo ezihlongozwayo wukwenyuka kwenani lemali ekhokhwayo ukuze kusetshenziswe ubuchwepheshe obuthuthukiswe ezinye izinhlobo eqenjini. Njengesibonelo, ukufinyelela endaweni ye-MQB eyakhiwe ngabakwaVolkswagen futhi eyisisekelo sawo wonke amamodeli aphakathi nendawo omkhiqizo: Octavia, Superb, Kodiaq kanye neKaroq.
Kodwa ezinye izinsongo zisemnyango. Ukwehla kokudayiswa kwezinhlobo ezifana neGolf nePassat kubeka engcupheni amathuba emisebenzi eGermany kanti izinyunyana sezikuvezile ukukhathazeka kwazo. Nokho, usongo impumelelo Skoda kungase futhi kusho isixazululo izimboni German.
Ngamanye amazwi, ukudlulisela ingxenye yokukhiqizwa kwe-Skoda ezimbonini zaseJalimane - njengamanje ezinomthamo oweqile - kuzovikela imisebenzi yaseJalimane. Kepha ukuhoxiswa kokukhiqizwa ezimbonini zaseCzech, ngakolunye uhlangothi, kubeka imibuzo imibuzo efinyelela ku-2000, ngokusho kwenyunyana enkulu yaseCzech.
U-Herbert Diess, oyi-CEO yohlobo lweVolkswagen uthi kufanele kuthathwe izinyathelo zokuvikela uhlobo lwaseJalimane ekuqhudelaneni ngqo namamodeli ashibhile e-Skoda. Lokhu kudinga ukuhlukaniswa okukhulu ekumiseni nasezithamelini ezihlosiwe zazo zombili izinhlobo, ikakhulukazi uma ubhekisela kumamodeli kagesi wesikhathi esizayo - isibonelo, kokubili i-Volkswagen ne-Skoda balungiselela i-crossover yesitayela se-coupe kagesi yesigaba esifanayo.
Impi yangaphakathi - kufanele kube yilokhu okugxilwe kukho?
Njengoba iVolkswagen yayimemezele ezinyangeni ezimbalwa ezedlule, kulo mhlaba omusha, imbangi yayo nguTesla. Akufanele yini kube yilokho okugxilwe kukho? UMatthias Mueller, oyi-CEO yaleli qembu, uwuchithile lo mbango ngokuphawula ukuthi njengoba cishe amamodeli ayi-100 eqenjini, ngeke akwazi ukunyathelana. Futhi okunye ukuncintisana kwangaphakathi nakho kunempilo.
Kodwa ingabe ukulimaza uhlobo oluthile lweqembu ngokumelene nolunye ngeke kugcine kulimaza lonke iqembu? Umlayezo ubonakala ucacile. I-Skoda kufanele yazi indawo yayo ochungechungeni lokudla: esisekelweni.