I-Ferrari 'snobbery' isixosha kanjani isizukulwane samakhasimende

Anonim

I-Ferrari uma kuziwa ezimotweni ingase ibe "ikhukhi lokugcina ephaketheni". Kodwa uma kuziwa ekwazini ukuphatha amakhasimende akhe, ushiya wonke umuntu “enomlomo omunyu” onesibindi.

Ngemuva kokuthethiswa okubandakanya intatheli uChris Harris kanye nenkampani yase-Italy, "ukushwibeka" kukaFerrari kwasho esinye isisulu. Kulokhu, ngakolunye uhlangothi lwe-Atlantic, endaweni yokuthengisa esemthethweni yakwaFerrari edolobheni lase-Ontaro (USA).

URobert Maduri, umhleli webhulogi yemoto kanye nekhasimende lomkhiqizo iminyaka engu-5, waya endaweni enesithakazelo sokuthenga "ihhashi eligijimayo" elisha. Kodwa kuthe uma engena kumgunyazi, wafikelwa umuzwa wokuthi “awuyena owalapha”, “awukhethwanga”. Ukungakhululeki okungapholisa isithandi semishini esishisekayo nesishisekayo e-Maranello futhi kuhoxise unomphela ikhadi lesikweletu elinomusa kakhulu.

Ngaba nalomuzwa lapho ngineminyaka engu-6 ubudala, lapho ubaba engiyisa endaweni yesitoko sakwaFerrari ngokokuqala ngqá. Ngithinte kancane isondo le-358TB futhi okwesikhashana ngacabanga ukuthi i-alamu izokhala, ngazizwa njengembuka ngokuthinta "ubungcwele bezimoto". Ngikholwa ukuthi namuhla kuhlukile futhi iqiniso liwukuthi mina, ngokungafani noRobert Maduri, angifikanga esitobhini seRange Rover noma ngigqoke iwashi le-Audemars Piguet Chronopassion esihlakaleni sami. Ngingene ngeVolkwagen Passat engatheni futhi esihlakaleni kumele ngabe ngiphethe isithutha iPower Ranger. Kodwa kuthiwani?!

I-Ferrari 'snobbery' isixosha kanjani isizukulwane samakhasimende 22126_1

Robert Maduri, akazange ahlale. Ecasulwe yileso simo futhi njengoba wayengenalutho, wathuthela ngaphesheya komgwaqo lapho kulindelwe khona umthengisi omuhle wesimanje wakwaMclaren. Futhi wayengawuvuli umlomo kwazise umdayisi wayemtshela yonke imininingwane ngalo mkhiqizo.

Umphumela? Ebhekene nomehluko onjalo wokuba khona, uRobert Maduri akazange abe "nezinyathelo eziyingxenye" futhi lapho nje efika ekhaya wathumela umbiko wokuhlangenwe nakho kubhulogi yakhe (i-Double Clutch). Umbiko wanda futhi umkhiqizo, esikhundleni sokwenza isitolo sibone iphutha laso futhi silungise, sagcina senza ngendlela yase-Italy yakudala, ngemizamo yokuphoqelela kanye nezinsongo ezivela enkantolo.

Futhi ngakho uma ikhasimende elilodwa lilahlekile, noma kuzoba izinkulungwane? Ingabe lolu hlobo lwendlela yokubheka kumthengi ngeke luxoshe isizukulwane esisha samakhasimende? Ngabe umkhiqizo wase-Italy uzokwenzani lapho isizukulwane se-baby boomer siqala ukushintshanisa imishini yase-Italy enamandla ukuze uthole izinti ezinesizotha ezengeziwe? Isikhathi kuphela esizosho. Thina, sikanye no-Double Clutch kanye no-Chris Harris weqiniso. Okungenani size sisatshiswe...

Umbhalo: Guilherme Ferreira da Costa

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