Usuku ngalunye oludlulayo, izindaba zoshintsho kwa-BMW ziya zivame kakhulu - ikusasa lomkhiqizo othuthukayo ngokumelene nesizinda sokuwohloka komnotho.
Esikhathini lapho i-Europe iphila ngaphansi kwesimo sokungaqiniseki ngekusasa layo futhi imakethe ingawumumbi umkhiqizo njengoba kufanele, imikhiqizo efana ne-BMW ithatha ithuba lokushintsha inkambo yayo. Impela akusona isinqumo “samahhala”, esiholela abakwaBMW ukuthi balungise indlela yabo isimo somnotho esibhedayo futhi esingafuni ukuhlangana kuso, sincamela “ukujwayela”.
Asikho isidingo sokudlula ehlathini – isinqumo sokukhiqiza inkundla yamamodeli adonsa ngamasondo angaphambili, azosebenza kuzo zombili iMini kanye neBMW, sinomnotho nje kuphela, nezinye izizathu zokubaluleka okunjalo okuyinsalela wukuphazamiseka. Kunzima, njengoba izikhathi ezahlukene zisondela kanye nenhlabathi engakaze inyathelwe ngaphambili. Abaphathi baseMunich ngokuqinisekile bayesaba, kuyilapho bebonisa ukuthi banamandla futhi banesibindi sokwenza izinqumo ezinzima.
I-BMW isivele inesithombe sayo esithi “ngeke sisebenzise i-front wheel drive”, namuhla singasho ukuthi “never say never” , kodwa empeleni, inkampani yokwakha yaseBavaria yenza lokho abambalwa abazimisele ukukwenza - esikhundleni sokulinda ukuziqhenya kube ukuwa kwe-colossus, yakhetha ukwenza ngokungananazi futhi iqinisekise ukusimama kwayo.
Lokhu kucabanga kanye nezinketho zezifundo kuvame ukuvela ezimeni "ezingavamile", ungakhohlwa ukuthi ebhizinisini, ukungazinzi kwezimakethe mhlawumbe kuvame kakhulu kunalokho abaningi abangakucabanga. Lokhu kuzinza kuya ngokuya kuyinganekwane kanye nesidingo sokuzisungula kabusha ukuze sisinde, okuyiqiniso.
Indawo enethezekile yezinkampani ilele ekukhuthazeni amakhono okudala abaholi bazo, abahamba kuqala kwelinye ikhono: lelo lokulalela izikhalo zemakethe yabo. Lokhu akusho ukuthi kufanele sithathe izinqumo ezinemibandela, kodwa ukukhombisa nokukhomba ubuthakathaka kubalulekile futhi lokhu kufanele kwenziwe ngokubambisana nalabo abadla esikukhiqizayo futhi ngaso sonke isikhathi iso emqhudelwaneni.
Uma kuyiqiniso ukuthi abakwaBMW banqume ngamasondo ukuthi bahambe ngamasondo angaphambili, iMercedes-Benz isivele yakwenza lokhu kudala. I-BMW ingumholi wangempela futhi isezingeni eliphezulu emlandweni wayo kuzo zonke izinhlangothi - intokozo yokushayela uqweqwe lwekhekhe futhi izinjini ziyamangalisa. Kodwa-ke, isidingo somkhiqizo oyonga kakhulu futhi osebenza kahle, kanye nesidingo sokunciphisa kakhulu izindleko zokukhiqiza, kwaholela inkampani yokwakha yaseJalimane ukuba icabange kabusha amamodeli ayo. Isinqumo sithathwa ngaphansi kwesigwebo sokuba yisiqubulo sokuvela kwezinkulumo ezinjengokuthi: “AmaBMW ayaziwa ngokushayela ubumnandi”.
Ikusasa "1M" ngaphandle kwedrayivu yamasondo angemuva?
Ningazibulali abathandi bohlobo lwaseBavaria, iBMW abakaze basho nanini ukuthi bazoyeka ukukhiqiza izimoto ezidonsa ngamasondo angemuva. Kodwa-ke, ngokuvela kwe-2 Series, okuzothi, emfanekisweni we-4 Series, ithole amamodeli we-coupe kanye ne-cabrio ochungechungeni lwangaphambilini, uchungechunge lwe-3 kanye ne-5-door 1 luzoba uhlobo lokungena lwe-BMW kulaba abane. -umhlaba wamasondo.
Ngale ncazelo entsha yamazinga kuvela izindaba zokuthi ngo-2015 i-1M izokhishwa nokuthi ngeke isaba i-coupé, njengoba lokhu kulungiselelwa kuzonikezwa i-2M noma, cishe, i-M235i… futhi njenge-1 entsha Uchungechunge lwe-GT luzosebenzisa inkundla ye-UKL, umbuzo uhlala - ingabe ingane yakusasa engu-M, engu-1M ka-2015 noma mhlawumbe “nje” i-M135i ka-2015, izoba ngowokuqala u-M ukushiya ngemuva?… Uma bebuzwa ngekusasa le-1 Series, abakwaBMW bathi sebekucubungulile zombili, ngaphandle kokuba nesiqiniseko sokuthi amandla ezinjini zabo azoshonaphi - kungaba ngamasondo angaphambili, amasondo angemuva noma iXdrive (all-wheel drive) enika ithuba. khetha lokhu kudonsa esikhundleni sokudonsa ngamasondo angemuva njengoba vele kwenzeka nge-M135i, isibonelo.
Lesi yisikhathi soshintsho futhi kubonakala sengathi iBMW ifuna ukujoyina leli “gagasi”, ngokubona kwami, lisaphoqwa. Kuyaqondakala, nokho, ukuthi amandla emakethe ewayo asabonakala.
I-BMW ikholelwa ukuthi ngo-2013 ukuthengiswa kwayo kuzokwenyuka futhi mhlawumbe imakethe yaseNyakatho Melika kanye neChina yisizathu esihle sokukholelwa kumjikelezo ophikisanayo. Kodwa noma kunjalo nakanjani siholeleka ekucabangeni - i-M engenawo amasondo angemuva, uma ikhona, ayigcini nje ngokuphawula ukujika kodwa iphawula nesikhathi ongeke wasikhohlwa muntu. Ukuphenduka, kodwa mhlawumbe ngaphandle kuka-M omncane ukuya eceleni.
Umbhalo: Diogo Teixeira