Ngemva kokumemezela ukwethulwa kwemoto yokuqala edonsa ngamasondo angaphambili, i-1 Series GT, i-BMW iqinisekisa ukwehlukana kwangempela nesiko futhi iqhubekela phambili ekukhiqizweni kwezinhlobo ezingu-12 ze-BMW kanye neMini kule nkundla ye-unterklasse.
Ukuphenduka ngaphandle kokwesaba ukulahlekelwa abalandeli
“Ngama-90s sahlukana nesiko ngesikhathi siqala ukudayisa ama-SUV sihambisana nama-sedan ethu. Amakhasimende abone ukuthi angathola amandla e-BMW ngeSUV. Sizobona ushintsho olufanayo ngezimoto ezidonsa ngamasondo angaphambili,” kusho inhloko yemikhiqizo edonsa ngamasondo angaphambili yohlobo lwaseMunich.
AbakwaBMW bakholelwa ukuthi ukuthuthukiswa kwale nkundla entsha yokushayela ngamasondo angaphambili, ezosetshenziswa kumamodeli amancane asesigabeni seprimiyamu namaMini, kuzothuthukisa ukuthengiswa komkhiqizo ezingeni elingakaze lifinyelelwe ngaphambili. Inkampani yokwakha yaseJalimane ithi izokwazi ukukhiqiza amasondo angaphambili angcono kunawo wonke izimbangi zayo futhi izoba ngumholi wemakethe - "singena ezingxenyeni ezintsha futhi siheha amakhasimende amasha esingafakazela kuwo ukuthi kungenzeka shayela kahle kakhulu imoto edonsa ngamasondo angaphambili" - kusho u-Klaus Draeger, obhekelele umnyango wocwaningo nentuthuko yalolu hlobo.
Kuyinkathi yoshintsho emele ukwehlukana namasiko kanye nakho lokho abaningi abathi kuwukukhaphela kweqiniso kwezimiso - ukwenqaba ukuthanda abalandeli futhi sicabange ukuthi amaBMW amaningi esikhathi esizayo angakwazi ukuhamba emaceleni kuphela uma sifaka ibhuleki lesandla…ngiyaxolisa, ngebhuleki likagesi, ngeke kwenzeke lokho. Ebhekene nalolu daba, i-BMW ilulaza futhi ikholelwa ukuthi ukusola kwabalandeli ukuthi lokhu kuzoba yisinyathelo esiyingozi kakhulu, kufana nalokho osekuvele kwenzeka maqondana namaSUV.
Intambo Ezokhula Njengamakhowa
Ingxenye ye-premium compact isemfashini futhi u-Ian Robertson, inhloko yezokukhangisa nokudayisa kwa-BMW futhi ongusihlalo weRolls-Royce, ukholelwa ukuthi ukukhula kwengxenye e-United States naseChina kungaholela empumelelweni yalokhu kubheja emakethe , njengamanye akholelwa ukuthi ayawamukela lawa mamodeli okuhloswe ngawo ukushayela kwamasondo angaphambili.
Lo mkhiqizo awuphiki futhi singase size ukuzobona ukwethulwa kwezinye izinhlobo ezi-3 zamasondo angaphambili, okuhlanganisa ne-X1 elandelayo okungenzeka isivele isingezinye ezihlatshelwe - ngaphezu kokushayela ngamasondo angaphambili, kulindeleke ukuthi i-X1 ayisatholakali ngezinjini amasilinda angu-6, konke okonga isikhala.
Ababhekelele inkampani yokwakha yaseGermany bathi lesi sinyathelo sizothuthukisa izimoto ezifana ne-1 Series, ezothola indawo yokuphumula ethe xaxa kulabo abahlezi ezihlalweni zabo zangemuva, kanye nokuba khona kwendawo yesihlanu "yeqiniso"
Umbhalo: Diogo Teixeira