Ukuhlaziywa kweBerstein Research kukhombisa ukuthi imaphi amamodeli athengisa kakhulu kumabhrendi. Yebo, ukulahlekelwa, ngoba akuwona wonke amamodeli enza inzuzo yemikhiqizo.
Ungalenzi iphutha, ukwakha izimoto nokumaketha kuyibhizinisi elikhulayo emhlabeni wonke futhi, njengawo wonke amabhizinisi, ligxile ekwenzeni inzuzo. Kodwa-ke, kukhona amamodeli amasu noma amamodeli ahlulekile. Amamodeli amasu asetshenziselwa ukuthuthukisa ubuchwepheshe, ukukhuthaza igama lomkhiqizo kanye nabakhiqizi bezingxenye. Amamodeli ahlulekile, ngakolunye uhlangothi, yilokho abayikho: ukwehluleka kokuthengisa, ngakho-ke, ikhanda elikhulu. Izinombolo ezilandelayo zingahlaba umxhwele kakhulu ezigcinwe, kodwa uma kuziwa ekulahlekelweni okuqondile okuvela ekuthengisweni kwemodeli ngayinye, lezi zinombolo ziyiqiniso ngempela:
Ngo Volkswagen , ukuthengisa i-Bugatti Veyron yi-$ 6.27 million ekulahlekelweni - $ 6.27 million kuyunithi ngayinye! I-Bugatti Veyron ihola ukulahlekelwa ngeyunithi ngayinye ethengisiwe. Kodwa akayedwa: i-VW Phaeton, edayiswa kusukela ngo-2001, ibangela ukulahlekelwa kwe-$ 38,000 kuwo wonke amayunithi athengisiwe (38,252). Ngo I-Renault kukhona nezimangaliso (noma mhlawumbe akunjalo…), lapho iRenault Vel Satis ibuyisa izinkumbulo ezimbi: amadola ayizinkulungwane ezingama-25 ekulahlekelweni kweyunithi ngayinye (25,459).
THE I-Peugeot ayiphunyuki, khumbula i-1007? $20,000 ngomonakalo ngeyunithi ngayinye. Kodwa uhlu luyaqhubeka ngokulahleka ngeyunithi ngayinye ethengisiwe (ngezinkulungwane zamadola): I-Audi I-A2 (10,247), I-Jaguar X-Type (6.376), hlakaniphile I-ForTwo (6.080), i-Renault Laguna (4.826), I-Fiat I-Stilo (3.712) neyangaphambilini Mercedes Ikilasi A (1962).
Ukuhlaziywa kwe-Berstein Research nakho kulinganisa ukulahlekelwa okuphelele ngesikhathi sokukhiqizwa kwalawa mamodeli:
I-Smart (1997-2006): 4.55 billion dollars
I-Fiat Stilo (2001-2009): 2.86 billion dollars
I-Volkswagen Phaeton: 2.71 billion dollars
I-Peugeot 1007 (2004-2009): 2.57 billion dollars
I-Mercedes Class A (imodeli yangaphambili): 2.32 billion dollars
I-Bugatti Veyron: 2.31 billion dollars
I-Jaguar X-Type: 2.31 billion dollars
I-Renault Lagoon: 2.1 billion dollars
I-Audi A2: 1.93 billion dollars
I-Renault Vel Satis: 1.61 billion dollars
I-Smart Fortwo imoto esenze umonakalo omkhulu eminyakeni engu-20 edlule. Lokhu kuhlukaniswa kwama-akhawunti kungenxa yezindleko eziphezulu zokukhiqiza. Ukuthengisa, nakuba kubonakala kuphakeme, akukwazi ukumboza izindleko zokukhiqiza, njengoba empeleni kungaphansi kwama-40% kunomthamo olindelekile.
Umbhalo: Diogo Teixeira