I-MINI enobuso obuhlanzekile. Yazi ilogo yomkhiqizo omusha

Anonim

I-MINI yokuqala yavela ngo-1959, futhi uphawu lwayo lwalukude kakhulu kulokho esikwaziyo namuhla. Izinhlobo ze-Morris Mini-Minor kanye ne-Astin Seven, ezikhiqizwe yiBritish Motor Corporation (BMC), zaba ngabokuqala ukushiya umkhakha wokukhiqiza, kodwa uphawu lwaseBrithani lwalusemakethe kwaze kwaba ngu-2000, lapho iqembu lakwaBMW lithola lo mkhiqizo futhi liqala inkampani. inqubo yokuziphendukela kwemvelo kwe-MINI njengoba siyayazi namuhla.

Ilogo yokuqala yohlobo lukaMorris yayimelwe ngu inkabi ebomvu namagagasi amathathu aluhlaza - uphawu lwedolobha lase-Oxford - olwavela ngaphakathi kwendilinga enamaphiko amabili anesitayela kwesokunxele nakwesokudla.

I-MINI enobuso obuhlanzekile. Yazi ilogo yomkhiqizo omusha 24289_1

Ngokuphambene, i-Austin Mini, eyavela kusukela ngo-1962 kuya phambili, ibonise uphawu olunezinhlangothi ezine ngaphezu kwegrile yerediyetha, ebonisa umbhalo nophawu lomkhiqizo.

Kusukela ngo-1969, lapho iqala ukukhiqizwa kuphela efekthri i-Longbridge e-United Kingdom, yathola igama elithi Mini okokuqala ngqa, enophawu lwakudala lomklamo ongabonakali owawungafani nhlobo nezimpawu zokuqala. Okubizwa ngokuthi i-Mini shield yahlala isetshenziswa amashumi eminyaka, ukwakheka kwayo kushintshwa izikhathi eziningana.

Ngo-1990, isizukulwane esisha se-Mini saphinde sathola ilogo entsha, ebuyela ekwakhiweni kwendabuko futhi igxile ebuhleni bezemidlalo obuzuziwe kuze kube manje. Kwavela isondo le-chrome elinamaphiko esitayela esikhundleni senkabi namagagasi, futhi umbhalo obomvu othi "MINI COOPER" uvela nomqhele oluhlaza endaweni emhlophe.

I-logo encane ye-cooper

Ngo-1996, lokhu okuhlukile kwasetshenziswa kwamanye amamodeli anephansi eliguquliwe kanye nombhalo othi "MINI".

Eminyakeni embalwa kamuva, ngesikhathi samalungiselelo okwethulwa kabusha komkhiqizo - manje osewumnikazi we-BMW Group - umklamo welogo osanda kusetshenziselwa i-Mini yakudala wathathwa njengesisekelo futhi wavuselelwa ngokuqhubekayo. I-MINI yesimanje ibonakale inophawu lwedizayini enezinhlangothi ezintathu enombhalo womkhiqizo omhlophe kungemuva elimnyama. Isiyingi se-chrome namaphiko afakwe isitayela ahlale engashintshile cishe iminyaka eyi-15 futhi enze uphawu lwaziwa emhlabeni wonke.

ilogo encane
Phezulu ilogo entsha yomkhiqizo, ngaphansi ilogo yangaphambilini.

Ngakho-ke ilogo entsha ihloselwe ukugqamisa izici zesitayela kusukela ekuqaleni kwe-Mini yakudala enokubukeka okubheke esikhathini esizayo.

Ukuhunyushwa okusha kwelogo kuthatha uhlobo lomklamo owehlisiwe ogxile kokubalulekile kuyilapho usajwayele, ngosonhlamvukazi abakhulu phakathi nendawo. Yakha phezu kwesitayela sokumelela esinezinhlangothi ezintathu esikhona kusukela kwasungulwa kabusha umkhiqizo ngo-2001, sisebenzisa lokhu kuhlobo lokubonisa olubonakalayo olwaziwa ngokuthi "idizayini eyisicaba" ehlanganisa izici eziyinhloko zesithombe.

Ilogo entsha ye-MINI ilula futhi icace kakhudlwana, ilahla amathoni ampunga futhi igxile kokumnyama nokumhlophe kuphela, ihlose ukukhombisa ukucaca kobunikazi bomkhiqizo kanye nomlingiswa wayo, ngaleyo ndlela ikhombisa ukuzibophezela okucacile esikweni lomkhiqizo waseBrithani, manje oseluhlanganisa cishe iminyaka engama-60. iminyaka. Izoba khona kuwo wonke amamodeli we-MINI kusukela ngoMashi 2018 , ebonakala kwibhonethi, ngemuva, isiteringi nokhiye wokulawula.

I-MINI enobuso obuhlanzekile. Yazi ilogo yomkhiqizo omusha 24289_5

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