Sithanda ukumba esikhathini esedlule semikhiqizo eyakha indawo yonke yezimoto. Ngesikhathi sokungena kwethu "lokho obekukhona" safunda ngezindaba ezimangalisayo zokunqoba ubunzima, lapho isibindi sasidlula kakhulu amandla obuchwepheshe. Nezinye izindaba eziningi, esingazikhohlwa, kodwa lezo zinhlobo zemikhiqizo zincamela ukuzikhohlwa.
Namuhla, sizokwazi umlando we imoto yokuqala yakwaToyota . kwabizwa AA futhi kwaba umzamo wokuqala kaKiichiro Toyoda—umsunguli weToyota Motor Company—ukukhiqiza imoto. Khumbula ukuthi kuze kube yileso sikhathi iToyota yayikhiqiza imishini yokuluka kuphela, ngakho kwakungelula ukuqagela umsebenzi. Ngakho-ke u-Kiichiro Toyoda uhambe kulolu hambo enesiqiniseko esisodwa kuphela: ubengeke abe nobunzima bokwenza izihlalo! Imoto esele...
Uma kubhekwa ukuntula ulwazi kwenkampani, i-Toyoda isebenzise isisho sasempumalanga sakudala: uma ungazi ukuthi kwenziwa kanjani, uyakopisha. Kulula akunjalo? Ifomula eyaziwayo ezweni elinegama eliqala ngo- «Chi» futhi ligcine ngokuthi «na». Njengalelo zwe, iJapan ngeminyaka yawo-1930 nayo yayingama-impiriyali. Kodwa buyela ezimotweni...
Toyota AA
Imodeli eyaphefumulela uKiichiro Toyoda kwakuyiChrysler Airflow. U-Kiichiro wathatha ikhophi yomkhiqizo waseMelika futhi wayihlukanisa isiqeshana ngesiqephu. Ekupheleni kwenqubo kufanele ukuthi ucabange into efana nale - bheka, lokhu akuyona inkimbinkimbi phela! Futhi waqala ukusebenza. Endaweni ethile phakathi nenqubo, wanquma ukudiliza amamodeli ambalwa, kuhlanganise nemodeli eyenziwe yindoda okuthiwa uHenry Ford. Futhi kutholwe kule modeli amanye amaqhinga ezimboni anciphisa izindleko zokukhiqiza. Ngakho-ke, ephefumulelwe yilokho abaseMelika abakwenza kangcono, imoto yokuqala evela kubakhiqizi abakhulu emhlabeni wonke yadalwa: iToyota AA.
Iminyaka engaphezu kwengu-70 brand Japanese wafuna ikhophi "Toyota AA" ukubeka emnyuziyamu yayo, kodwa ngaphandle kwempumelelo. Bacabanga ukuthi ayikho ikhophi eyayisindile phakathi neminyaka edlule, kodwa babenephutha. Ngo-2010 isifanekiso esasilahliwe satholwa ngaphakathi esibayeni, ngaphansi kwezimo ezishintshashintshayo nokuphathwa kabi kwempilo yasemaphandleni, edolobheni laseVladivostok, eRussia.
Ngakho-ke, ubaba wawo wonke ama-Toyotas uphumule namuhla e-Netherlands, emnyuziyamu wezimoto, njengoba nje kwatholakala. Kwa Toyota sebezamile ukuthi i-AA ibuyele ezweni layo kodwa kwanhlanga zimuka nomoya. Siyaqiniseka ukuthi i-AA endala ingathanda ukubona uhlu lozalo lonke, kubi kakhulu.
Toyota AA