I-Ford ibuyele emiphumeleni emihle ngemva konyaka ka-2014 ngaphansi kancane kokulindelwe.
Yize kuwuphawu oluhamba phambili emakethe yaseMelika, ukuba khona kweFord eYurophu kusengaphansi kwamanani afinyelelwa ezweni lomama. Kodwa-ke, lo mkhiqizo ufake inzuzo enhle ngonyaka odlule, ngenxa yokutshalwa kwezimali okwenzile "ezwenikazi elidala", okuyi-Ford Transit range evuselelwe, okwakuyimoto yokuhweba ethengiswa kakhulu eYurophu ngo-2015.FUNDA OLUNYE: Ukukhiqizwa kweFord Focus RS entsha sekuqalile
Ngaphezu kokukhula ngo-10% kwenani eliphelele lokuthengisa eYurophu, isabelo semakethe yomhlaba wonke senyuke ngo-0.2%, manje simi ku-7.3%. Ngenxa yalezi zinombolo, abakwaFord babikezela imiphumela emihle nakakhulu yonyaka ka-2016. Ezinhlelweni zomkhiqizo wesikhathi esizayo ukubheja kuma-SUV, ingxenye ethandwa kakhulu eYurophu, nokukhiqizwa kwamamodeli kagesi ayi-13 ngo-2020, azoyimela. 40% yokuthengisa.
Kodwa-ke, ngo-2016, i-Ford izosebenzisa uhlelo lokuhlela kabusha uhla lwezimoto ezitholakala eYurophu, okuzothuthukisa ukuphela kokukhiqizwa kwamamodeli athengiswa kancane. “Umsebenzi wethu ukuthuthukisa izimoto ngendlela egculisayo futhi sisebenzise yonke isenti ukuze sifeze izidingo zamakhasimende ethu”, kuqinisekisa uJim Farley, umongameli wohlobo lwase-Europe.