Ngenxa yesimo esibucayi emkhakheni wezimoto e-Europe, i-Peugeot ilandela isu layo lokuya kwamanye amazwe kwezinye izimakethe, okuyiBrazilian. Kwakukulo mongo lapho, ngo-December 8, uhlobo lwaseFrance lwenze ukubuka kuqala komhlaba kwemodeli yalo yakamuva, iPeugeot 208.
Umbukiso wenzeke e-Cinelândia square, e-Rio de Janeiro, indawo eyisakhiwo sodumo yamasiko nempilo yenhlalo edolobheni lase-Rio de Janeiro, phambi kwezinkulungwane zezibukeli. Ukukhethwa kweBrazil kufanekisela ukwenziwa kwegama lakwaPeugeot ngamazwe ngamazwe futhi kuhambisana nesiginesha ethi 208 “Let Your Body Drive”.
NgoDisemba 9, ifilimu yokuqala yetiye yakhululwa ku-inthanethi. Kodwa cishe isonto eledlule, ifilimu egcwele yomcimbi yaphuma, ekuvumela ukuthi uphile bukhoma isipiliyoni sezinzwa esisakazwa kuvidiyo kuwebhu kanye nezinkundla zokuxhumana ze-YouTube ne-Facebook, ngaleyo ndlela kugcwalise idivayisi ngenhloso "yokusabalalisa igciwane emhlabeni jikelele. ”.
Ebuzz
Ifanekisela isimanjemanje yomkhiqizo kanye nomkhiqizo, lo mbukiso uhlanganise ukusetshenziswa kobuchwepheshe besimanje (i-3D Mapping kanye ne-Kinect projection), lapho ingxenye yesine yengezwe khona: ukuxhumana okuqondile nomphakathi. Phakathi nalo mbukiso, ababukeli baholelwe ukuthi baphile isiginesha ethi “Vumela Umzimba Wakho Ushayele”, behlangene besebenzisana nesigqi nemisindo yomcimbi.
IPeugeot 208, eyalandela ochungechungeni lwama-200, okuhlelelwe ukukhululwa ngoMashi 2012, izokhiqizwa eFrance ezimbonini zasePoissy naseMulhouse, nasefekthri yaseCzech eTrnava. Kusukela ngo-2013, ngezidingo zezimakethe zaseLatin America, izophinde ikhiqizwe embonini yasePorto Real, esifundazweni saseRio de Janeiro.
Ukuze uthole ulwazi olwengeziwe mayelana ne-208 entsha chofoza lapha.
Umbhalo: I-Automobile Ledger (Ft. Ebuzzing)