"Izindleko" zokufakwa kukagesi? Imbalwa imisebenzi, kusho i-CEO yakwaDaimler

Anonim

Ngesikhathi lapho iMercedes-Benz isivele ithembise ukunikeza, kusukela ngo-2025, inguqulo kagesi engu-100% yazo zonke izinhlobo zayo futhi ibe ngogesi ekupheleni kweshumi leminyaka ezimakethe lapho lokhu kungenzeka khona, i-CEO ye-Daimler, u-Ola Källenius uxoxe nge umthelela lolu shintsho oluzoba nawo enanini labasebenzi.

Nakuba u-Källenius eqiniseka ukuthi ukushintshela ekufakeni ugesi kuzokwenzeka ngenxa “yabasebenzi abaqeqeshwe kakhulu nabanogqozi” benkampani yokwakha yaseJalimane, uyenqaba ukungayinaki “indlovu ekamelweni”, okungukuthi, ukuncipha kwenani lemisebenzi lolu shintsho luzokwenza. letha.

Ngo-Agasti 1, isikhulu saseSweden savuma ephephandabeni laseJalimane elithi "Welt am Sonntag" ukuthi isibalo sabasebenzi bohlobo lwaseJalimane kulindeleke ukuthi sinciphe kancane kancane kuze kube ngu-2030, sithi: "Kufanele sithembeke kubantu: ukwakha izinjini ezivuthayo kudinga okwengeziwe. umsebenzi kunokukhiqiza izinjini zikagesi (…) Noma sikhiqiza zonke izinsimbi zikagesi, sizoqasha abantu abambalwa ekupheleni kweshumi leminyaka”.

I-Mercedes-Benz EQS
Ukuzibophezela kweMercedes-Benz ekufakeni ugesi kuzoba “inani”: ukuncipha kwenani labasebenzi.

Ingabe kunjalo ngempela?

Naphezu kokuvuma ukuthi ukufakwa kukagesi kufanele kuphumele ekuncipheni kwenani lemisebenzi ezimbonini zayo, u-Ola Källenius ukhumbule ukuthi le nkathi entsha yemboni yezimoto izoletha, ngakolunye uhlangothi, imisebenzi emisha, nefaneleke kakhudlwana.

Bhalisela iphephandaba lethu

Nokho, akubona bonke abantu ababonakala benombono onjalo wokudangala, futhi okufakazela ukuthi kuwucwaningo olwenziwa umeluleki wabaphathi iBoston Consulting Group (BCG). Ngokusho kwakhe, ukuguqulwa kukagesi ngeke kubize noma yimiphi imisebenzi, kunalokho kunikeze "ukudluliselwa kwemisebenzi".

Ngamanye amazwi, noma ubani okwamanje okhiqiza injini evuthayo uzoqala ukukhiqiza noma iyiphi ingxenye yemodeli kagesi. Ngokusho komlobi wocwaningo, uDaniel Küpper, ukuqhathanisa phakathi kwenani labasebenzi abadingekayo ukuze bakhiqize injini evuthayo kanye nemoto kagesi ayikwazi ukuthathwa "njengejwayelekile".

Ngakho, uKüpper ukhumbula ukuthi “ukuqhathaniswa komthamo womsebenzi, ukuthi kudingeka izisebenzi ezintathu ukuze kuhlanganiswe injini kadizili futhi eyodwa kuphela eyanele ukukhiqiza injini kagesi, isebenza kuphela ekukhiqizeni izinjini (…) Inani lomsebenzi owenziwayo ukwakha imoto kagesi egcwele kucishe kulingane nemoto enenjini evuthayo.”

Ukukhiqizwa kwamabhethri akwaMercedes-Benz
Kulindeleke ukuthi ingxenye yabasebenzi “abangaphezulu” “ifakwe” kwezinye izindawo zokukhiqiza, njengokwakhiwa kwamabhethri.

Naphezu kokungavumelani no-Källenius mayelana nenani lezisebenzi ezidingekayo, u-Küpper uyaqaphela ukuthi ukufakwa kukagesi kuzodala izisebenzi eziqeqeshwe ngokwengeziwe, ikakhulukazi ukukhiqiza amaseli ebhethri, amamojula lapho agcinwa khona, zonke izinto zikagesi kanye nesistimu yokulawula ukushisa kwamabhethri.

Okubonakala sengathi umbono kaDaniel Küpper uyakukhohlwa futhi oka-Ola Källenius ubonisa ukuthi amabhethri asetshenziswa ama-tram awawona, ezimweni eziningi, akhiqizwa abakhiqizi bezimoto ngokwabo, abaningi babo bahlinzekwa izinkampani zangaphandle, iningi (okwamanje ) i-Asian. . Isimo esingashintsha phakathi naleli shumi leminyaka esiqalayo:

Njengamanje, ngisho nezinyunyana ezinamandla zaseJalimane zibonakala ziqiniseka kakade ngokungenakugwenywa kokunciphisa imisebenzi embonini yezimoto, nommeleli wabasebenzi emkhakheni othi: "Awukwazi ukubhukuda ngokumelene namanje lapho wonke umuntu ebheja ama-trams. " .

Umthombo: Auto Motor und Sport.

Funda kabanzi