Alfa Romeo, DS kanye Lancia. Imikhiqizo yeprimiyamu ye-Stellantis ineminyaka eyi-10 ukukhombisa ukuthi iyini

Anonim

Ngemva kokuba sifunde ezinyangeni ezimbalwa ezedlule ukuthi u-Alfa Romeo, DS kanye noLancia babonakala ngaphakathi kweStellantis ngokuthi "imikhiqizo ye-premium", manje uCarlos Tavares uveze okwengeziwe mayelana nekusasa lakhe.

Ngokusho kuka-CEO we-Stellantis, uhlobo ngalunye lwalezi zinhlobo luzoba “newindi lesikhathi noxhaso lweminyaka eyi-10 ukuze kwakhiwe isu lokumodela eliwumongo. Ama-CEO (abaqondisi abakhulu) kumele acacise ngokuma kwemikhiqizo, amakhasimende aqondiwe kanye nokuxhumana kwemikhiqizo.”

Ngokuqondene nokuthi yini engase yenzeke ngemva kwalesi sikhathi seminyaka eyi-10 ezinkampanini eziphuma phambili zikaStellantis, uTavares wayecacile: “Uma bephumelela, kuhle kakhulu. Umkhiqizo ngamunye uzoba nethuba lokwenza okuhlukile futhi uhehe amakhasimende”.

DS 4

Ngokuphathelene nalo mbono, uMqondisi Omkhulu wakwaStellantis uthe: “Indlela engimi ngayo ecacile yokuphatha ukuthi sinikeza uhlobo ngalunye lwemikhiqizo yethu ithuba, ngaphansi kobuholi be-CEO eqinile, ukuchaza umbono wabo, ukwakha “umbhalo” futhi siyaqinisekisa ukuthi basebenzisa izimpahla ezibalulekile zikaStellantis ukuze benze ibhizinisi labo lisebenze.”

U-Alfa Romeo "phambili"

Lezi zitatimende zikaCarlos Tavares zivele engqungqutheleni ethi "Ikusasa Lemoto" ekhuthazwa yi-Financial Times futhi akungabazeki ukuthi umkhiqizo ohlelo lwawo olubonakala "usendleleni" yi-Alfa Romeo.

Mayelana nalokhu, uCarlos Tavares waqala ngokukhumbula: “Esikhathini esidlule, abakhi abaningi bazama ukuthenga i-Alfa Romeo. Emehlweni alaba abathengi, lona unenani elikhulu. Futhi baqinisile. I-Alfa Romeo ibaluleke kakhulu.”

Inhloko yomkhiqizo wase-Italy nguJean-Philippe Imparato, owayengumqondisi omkhulu wakwaPeugeot, futhi inhloso, ngokusho kukaCarlos Tavares, "ukwenza noma yini edingekayo ukuze kube nenzuzo enkulu ngobuchwepheshe obufanele". Lobu “buchwepheshe obufanele” ngokusho kukaCarlos Tavares, ukufakwa kukagesi.

Uhlu lwe-Alfa Romeo
Ikusasa lika-Alfa Romeo libandakanya ukufakwa kukagesi, kodwa uCarlos Tavares ufuna ukuthuthukisa ukuxhumana namakhasimende angaba khona.

Ngokuqondene nokuthuthukiswa okufanele kusebenze uphawu lwase-Italy, isikhulu sasePutukezi sibuye sazihlonza, sikhomba isidingo sokuthuthukisa "indlela umkhiqizo "okhuluma ngayo" namakhasimende angaba khona". NgokukaTavares, “Kunokuxhumana phakathi kwemikhiqizo, umlando kanye namakhasimende angaba khona. Kudingeka sithuthukise ukusatshalaliswa futhi siqonde abangaba amakhasimende kanye nohlobo esilethula kubo.”

Umthombo: Autocar.

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