Igxile ekuqiniseni umnotho wezinga eliphezulu, iStellantis ilungiselela izinhlobo ze-Alfa Romeo, DS Automobiles kanye neLancia, ezibhekwa njengezinhlobo eziphambili zeqembu elisha, ukuthi zithuthukiswe ndawonye, njengoba kubikwe yi-Automotive News Europe,
Nakuba sisazi okuncane noma singazi lutho ngokuthi yiziphi izinhlobo ezizoba khona, uMarion David, umqondisi wemikhiqizo kwaDS Automobiles, uthe kufanele babelane ngezinto ezimbalwa, okuhlanganisa nezinsimbi ezizobavumela ukuba bazihlukanise nezinye izinhlobo zeqembu.
Mayelana nalo msebenzi ohlanganyelwe, isikhulu sohlobo lwe-French brand ngesikhathi sesethulo se-DS 4: "Sisebenzisana nozakwethu base-Italy ezingxenyeni ezithile zeprimiyamu, izinjini nezici ezithile ukuze sihlukanise ama-premium brand kwejwayelekile".
Yini elandelayo?
U-Alfa Romeo, i-DS Automobiles kanye no-Lancia bazobona uJean-Philippe Imparato, i-CEO entsha ye-Alfa Romeo, esebenza njengomxhumanisi wokusebenzisana phakathi kwemikhiqizo emithathu.
Bhalisela iphephandaba lethu
Ku-Marion David, ukuba nezinhlobo ezintathu ze-premium ngaphakathi kwe-Stellantis (ku-Groupe PSA kwakukhona eyodwa kuphela) akusizi nje kuphela ukwakhiwa komnotho wezinga, kodwa futhi nokwehlukana phakathi kweqembu kwezinye izinhlobo, okuvumela ukuma kwemakethe okuphezulu.
Ngaphandle kwalokhu, umqondisi womkhiqizo we-DS Automobiles uthe amamodeli omkhiqizo waseFrance, ukwethulwa kwawo okuhlelwe ngaphambili, azoqhubeka nokufika, futhi kusukela lapho kuqhubeke, kuzogxilwa kakhulu kuma-synergies, namamodeli okuqala azovela ngo-2024 futhi 2025.
Umthombo: I-Automotive News Europe.