Kusukela emiphumeleni engemihle kuya kwesipho esihle kakhulu nekusasa eliqhakazile, i-Bentley ibeka amarekhodi okuthengisa nenzuzo.
Ngesikhathi sokwethulwa kwe-GT Speed entsha - imoto yayo yokukhiqiza eshesha kakhulu eminyakeni eyi-102 yomlando - sibe nethuba lokuxoxisana nomqondisi womkhiqizo waseBrithani u-Adrian Hallmark.
Kule ngxoxo u-Adrian Hallmarlk akagcinanga ngokusitshela ukuthi kungenzeka kanjani ukuguqula isimo, kodwa futhi wembula isu lekusasa elisheshayo nelimaphakathi.
unyaka wamarekhodi
Isilinganiso Semoto (RA) - Kufanele waneliseke kakhulu ukuthi ingxenye yokuqala ka-2021 ivale ngemiphumela engcono kakhulu ye-Bentley futhi izinkomba ezinhle zisekhona. Inkinga enkulu manje ukuthi ayikwazi ukuhlangabezana nesidingo… Ingabe likhona ithonya elivela ekushodeleni kwama-chips?
U-Adrian Hallmark (AH) - Sibe nenhlanhla yokuvikelwa yiVolkswagen Group, esivumele ukuthi singathintwa ukuntuleka kwama-silicon chips. Inkinga ukuthi imboni iCrewe yaklanywa ngo-1936 ukuthi ikhiqize izimoto ezingu-800 ngonyaka futhi sisondele ku-14 000, eduze kakhulu nomkhawulo.
Zonke izinhlobo sezikhishiwe futhi lokhu kumisa isimo esihluke ngokuphelele kunesasesikhona eminyakeni emibili edlule, lapho singakwazanga ukukhiqiza izimoto ezintsha. Isibonelo, sibe nezinyanga eziyi-18 ngaphandle kwe-Flying Spur.
Ngakolunye uhlangothi, siphinde sibe nezinye izinjini eziningi, okuhlanganisa izinguqulo ezihlanganisiwe ze-Bentayga ne-Flying Spur. Kungale ndlela kuphela okwakwenzeka ngayo ukufeza le miphumela yezezimali neyohwebo.
RA — Ingabe u-13% wenzuzo yamanje uyinto ekwenza ukhululeke noma kusengenzeka ukuqhubekela phambili?
AH — Angicabangi ukuthi inkampani isifinyelele amandla ayo aphelele. Eminyakeni engu-20 edlule, i-Bentley yaqala ukuthatha izinyathelo zokwakha imodeli yebhizinisi ehlukile nge-Continental GT, i-Flying Spur futhi kamuva ne-Bentayga.
Konke kuhamba kahle, kodwa uma ngibheka iFerrari noma iLamborghini, umkhawulo wabo ophelele ungcono kakhulu kunewethu. Sichithe isikhathi esiningi sihlela kabusha ibhizinisi futhi kungokokuqala sithola amamajini enzuzo ephezulu kangaka.
Kodwa uma sicabangela izakhiwo esakha kuzo izimoto zethu, kufanele futhi sizokwenza kangcono. Hhayi ngezindleko zokukhuphuka nje kwentengo noma ukushintsha ukuma kwezimoto zethu, kodwa inhlanganisela yokulawulwa kwezindleko ezinkulu okulandelwa ukuqamba okusha kwezobuchwepheshe kuzosivumela ukuthi sithuthuke.
I-Continental GT Speed isibonelo esihle: besicabanga ukuthi izofaneleka u-5% wokuthengiswa kwebanga le-Continental (amayunithi angama-500 kuye kwangama-800 ngonyaka) futhi cishe kuzoba nesisindo esingu-25%, ngentengo ephezulu kakhulu kanye nenzuzo yenzuzo.
RA — Ingabe lona umgomo owuchazile noma uhlobene nohlobo lwenkemba ye-Damocles iVolkswagen Group eyazulazula phezu kweBentley ngenkathi izinombolo zingekho kahle eminyakeni emibili edlule?
AH — Asiyizwa ingcindezi nsuku zonke, noma ngabe ihlala ikhona ngendlela ecashile. Sinohlelo lweminyaka emihlanu neyishumi lapho sizibekela khona imigomo yokuhlela kabusha, ukwenza inzuzo nakho konke okunye.
Sikuzwile ukuphawula ngezikhathi ezithile “kungaba kuhle uma bengathola okwengeziwe” kubaphathi bakwaVolkswagen, kodwa basicela amanye amaphuzu ambalwa, okuyinto eyamukelekayo, kunjalo.
Lapho lokho okubizwa ngokuthi inkemba yesingathekiso ye-Damocles ilenga phezu kwethu, asikwazanga ukuthengisa izimoto engxenyeni yezimakethe zomhlaba, sasinamamodeli amabili kuphela kwamane ohla lwamanje, futhi sasisesimweni esibi kakhulu esingase sibe khona. .
Uma ufunda izitatimende zakamuva zeQembu, ngeke bakholwe ubuqotho benguquko esiyizuzile kwa-Bentley futhi basekela ngokugcwele umbono wamasu esinawo we-Bentley: ukuzibophezela okuphelele kokufaka ugesi ngokugcwele umkhiqizo ngo-2030.
I-RA - Umkhiqizo wakho ube nokuthengiswa okulinganayo ezindaweni ezibaluleke kakhulu zomhlaba, e-USA, eYurophu nase-China. Kodwa uma ukuthengiswa kwe-Bentley e-China kuqhubeka nokubonakala, kungase kube sengozini yokubanjelwa yile makethe, ngezinye izikhathi ekwazi ukuguquguquka nokungabi nangqondo. Ingabe lokhu kuyakukhathaza?
AH — Ngike ngaya ezinkampanini ezithembele kakhulu eShayina kuneBentley. Sinalokhu engikubiza ngokuthi “ibhizinisi elilinganayo”: kuze kube manje kulo nyaka sikhule ngo-51% kuzo zonke izifunda futhi isifunda ngasinye siphakeme ngo-45-55% kunonyaka odlule.
Zitholele imoto yakho elandelayo
Ngakolunye uhlangothi, imingcele yethu e-China icishe ifane nanoma iyiphi enye indawo emhlabeni futhi sibhekisisa amanani, futhi ngenxa yokuguquguquka kwezimali, ukugwema umehluko omkhulu wamanani phakathi kweShayina nomhlaba wonke. ukugwema ukudala izimo zemakethe efanayo.
Ngakho-ke sinenhlanhla enkulu ngokuthi asidlulanga eChina futhi manje sinebhizinisi elichumayo lapho. Futhi, kithi, iShayina ayiguquguquki nhlobo; ngokwesithombe, iphrofayili yekhasimende kanye nombono walokho i-Bentley imele, isondele nakakhulu kulokho esikufisayo, ngisho nokuqhathaniswa neCrewe. Basiqonda ngokuphelele.
Ama-plug-in hybrids ayagembula ukuze agcinwe
RA — Ingabe umangale ngokuthi iMercedes-Benz imemezele ukuthi izozikhipha kuma-plug-in hybrids (PHEV) kuyilapho izinhlobo eziningi zibheja kakhulu ngalobu buchwepheshe?
AH - Yebo futhi cha. Kithina, kuze kube yilapho sesinama-plug-in ethu okuqala emoto esebenza ngogesi (BEV) kuzoba okungcono kakhulu esingakufisa. Futhi iqiniso liwukuthi, ama-PHEV angaba ngcono kakhulu kunemoto esebenzisa igesi kubantu abaningi, uma isetshenziswe ngendlela efanele.
Yebo, kulabo abahamba amakhilomitha angama-500 njalo ngempelasonto, i-PHEV iyisinqumo esibi kakhulu. Kodwa e-UK ngokwesibonelo, isilinganiso sebanga elihanjwa nsuku zonke singamakhilomitha angama-30 futhi i-PHEV yethu ivumela ibanga likagesi elingu-45 kuya ku-55 km futhi eminyakeni emibili ezayo izokhuphuka.
Ngamanye amazwi, ku-90% wohambo, ungashayela ngaphandle kokukhipha umoya futhi, noma injini iqalisiwe, ungalindela ukuncipha kwe-CO2 ngo-60 kuya ku-70%. Uma umthetho ungakuniki izinzuzo zokushayela i-PHEV uzoqhubeka nokuzuza ezindlekweni eziphansi zamandla.
I-Mercedes-Benz ingenza lokho ekubona kungcono kakhulu, kodwa sizobheja i-PHEV yethu ukuze ibe yinani eliphakathi kuka-15 kuya ku-25% okuthengiswayo ku-Bentayga kanye ne-Flying Spur range, ngokulandelanayo, amamodeli amabili abiza cishe u-2/3. yokuthengisa kwethu.
I-RA — Kwamanye amabhrendi asevele enikeza ukuzimela kukagesi okungaphezu kwe-100 km, ukwamukela kwamakhasimende kukhulu kakhulu. Uma ucabangela iphrofayela yomsebenzisi womkhiqizo wakho, lokhu kubonakala kungasebenzi kakhulu...
AH - Mayelana nama-PHEVs, ngisuke kumuntu ongabazayo ngaya kumvangeli. Kodwa sidinga 50 km of ukuzimela futhi zonke izinzuzo azungeze 75-85 km. Phezu kwalokho, kukhona ukushoda emsebenzini, ngoba i-100 km ngeke isize ohambweni lwe-500 km, ngaphandle uma kungenzeka ukukhokhisa ngokushesha.
Futhi ngicabanga ukuthi ukushaja okusheshayo kwama-PHEV kuzoshintsha sonke isimo, ngoba kuzokuvumela ukuthi wengeze u-75 kuya ku-80 km wokuzimela ngemizuzu emi-5. Lokhu kungenzeka ngobuchwepheshe njengoba sibona ukuthi iTaycan ikwazi ukuthwala u-300 km ngemizuzu engu-20.
Kuzokwazi futhi ukuthatha uhambo lwamakhilomitha angama-500 kanti u-15% usekelwa ngogesi, bese ushaja ngokushesha futhi, ekugcineni, indawo yekhabhoni ephansi kakhulu.
Ngishaja i-Bentayga Hybrid yami njalo emahoreni angama-36, okungukuthi kabili kuya kathathu ngesonto (emsebenzini noma ekhaya) futhi ngiyigcwalise ngegesi njalo ngemva kwamasonto amathathu. Lapho nginejubane le-Bentayga, ngangivame ukuyifaka kabili ngesonto.
I-RA - Ngakho-ke singaphetha ngokuthi i-Bentley izokwethula i-PHEV enekhono lokushaja ngokushesha…
AH — Ngeke itholakale ebangeni lenjini yamanje, kodwa isizukulwane sethu esilandelayo i-PHEV izotholakala nakanjani.
RA — Ukutshalwa kwezimali kwakho kuma-biofuels kuboniswe muva nje ekukhuphukeni kwemithambeka e-Pikes Peak, e-United States. Ingabe limele isu lakho lokuqinisekisa impilo yesibili yawo wonke ama-Bentley emhlabeni wonke noma ingabe kuyinkimbinkimbi ukuguqula lezi zinjini?
AH — Okuhle kunakho konke, akukho ukuguqulwa okudingekayo! Akufani nophethiloli womthofu noma ongenalo i-lead, akufani ne-ethanol… kungenzeka ngempela ukusebenzisa i-e-fuel yesimanje ngaphandle kokudinga ukubuyisela kabusha izinjini zamanje.
I-Porsche ihola uphenyo eQenjini lethu, kodwa yingakho nathi siphakathi. Iyasebenza, futhi kuzoba nesidingo sezibaseli zejethi eziwuketshezi okungenani emashumini ambalwa eminyaka alandelayo, mhlawumbe kuze kube phakade.
Futhi uma sicabanga ukuthi ngaphezu kwe-80% yawo wonke ama-Bentleys akhiqizwa kusukela ngo-1919 asaqhubeka, siyaqaphela ukuthi kungaba yisixazululo esiwusizo kakhulu. Futhi hhayi nje izimoto zakudala: uma siyeka ukwakha izimoto zikaphethiloli ngo-2030, zizohlala cishe iminyaka engama-20 ngemuva kwalokho.
Imoto ka-2029 isazoba semgwaqeni ngo-2050 futhi lokho kusho ukuthi umhlaba uzodinga amafutha oketshezi amashumi eminyaka ambalwa ngemuva kokuphela kokukhiqizwa kwenjini evuthayo.
Le phrojekthi iholwa yi-joint venture yase-Porsche e-Chile, lapho i-e-fuel izothuthukiswa futhi ikhiqizwe (ngoba yilapho izinto zokusetshenziswa, ukufakwa kanye nokuqanjwa okusha kuzokwenzeka khona bese sizoyihambisa ngokwendawo).
I-Audi engaphezulu kune-Porsche
RA - UBentley uphume ngaphansi “kwesambulela” sePorsche wathuthela kwa-Audi. Ingabe ukuhlobana phakathi kwe-Porsche ne-Rimac kukweluleke ukuthi uguqule isixhumanisi samasu se-Bentley usuke kolunye uhlobo lweQembu uye kolunye?
AH - Ngaphandle kwe-Bentayga, zonke izimoto zethu zisekelwe ku-Panamera, kodwa kuphela i-17% yezingxenye ezivamile. Futhi ngisho nezinye zalezi zingxenye zaklanywa kabusha kabanzi, njengebhokisi likagiya le-PDK, okuthathe izinyanga ezingu-15 ukusebenza kahle emotweni kanokusho.
Imoto yezemidlalo kanye ne-limousine kukhiqiza okulindelwe okuhlukile kumakhasimende, nawo ahlukile. Inkinga wukuthi lobu buchwepheshe sabuthola ngesikhathi sebuthuthukisiwe, nakuba safaka ama-oda ngokwezidingo zethu, iqiniso lithi “saphuza ukufika ephathini”.
Kwadingeka sichithe izinyanga nezigidi ukuze senze umsebenzi odingekayo wokuzivumelanisa nezimo. Uma sibheka ikusasa, izimoto zethu zikagesi zizokwenziwa kakhulu ekwakhiweni kwe-PPE futhi siye sabamba iqhaza kuphrojekthi kusukela osukwini lokuqala, ukufaka zonke izidingo zemfanelo ukuze kuthi lapho ukuthuthukiswa sekuqediwe kungadingeki yihlukanise futhi wenze kabusha yonke into.
Phakathi neminyaka emi-5 sizoba ngu-50% we-Porsche kanye no-50% we-Audi futhi phakathi neminyaka eyi-10 mhlawumbe sibe ngu-100% we-Audi. Asilona uhlobo lwezemidlalo, siwuhlobo lwezimoto zikanokusho ezihamba ngokushesha ezinezimfanelo ezisondelene kakhulu nezakwa-Audi.
Sidinga nje ukuthuthukisa ukusebenza kwethu kancane futhi sihloniphe i-premium yethu ye-DNA. Kungakho ibhizinisi le-Porsche-Rimac lingenzi mqondo kithi, ngokugxila kwalo kumamodeli we-hyper-sports.
I-RA - Imakethe esetshenziswa ngokunethezeka "iyashisa" futhi, okungenani e-United States, i-Bentley ibe nemiphumela emangalisayo ezinyangeni zamuva. Ingabe uzochaza isu loku-oda lelo khasimende emhlabeni jikelele?
AH - Imakethe yezimoto ezisetshenzisiwe ifana nemakethe yamasheya: yonke into izungeza ukunikezwa/isidingo kanye nesici sokulangazelela. Abathengisi bethu balangazelela ukuthenga izimoto kumakhasimende angaba nentshisekelo yokudayisa ngoba ziyanda ngempela izidingo.
Sinesistimu eqinisekisiwe enenqubo eqinile yokulawula ikhwalithi kanye newaranti yokulondoloza unyaka owodwa kuya kwemibili uma imoto ingaphandle kwewaranti yasembonini.
Nakuba zisetshenziswa nsuku zonke, azizona izimoto ezihamba phambili futhi zinakekelwa ngokucophelela ngumnikazi wangaphambili. Ngakho-ke kuyindlela ephephe kakhulu yokuvala i-a
kuhle.
I-RA - Isiphi isimo samanje somthelela we-Brexit ku-Bentley?
AH — Hhayi-ke... manje kufanele siye kolayini abade ukuze sithole amaphasipoti ezikhumulweni zezindiza. Okunye okubalulekile kumele ngilibongele ithimba lethu ngoba uma ungangena kule nkampani namhlanje ngingasho ukuthi akwenzekanga lutho futhi lokho kungenzeka ngoba sichithe iminyaka emibili nesigamu sizilungiselela.
Lokhu kwenzeka naphezu kokuthi ama-45% wezingcezu avela ngaphandle kwase-UK, ama-90% azo avela ezwekazini lase-Europe. Kunamakhulu abahlinzeki, izinkulungwane zezingxenye futhi ngayinye kufanele iphathwe kahle.
Sasiba nezinsuku ezimbili zesitoko sezingxenye, sabe sesifika ku-21 futhi manje sehlele ku-15 futhi singathanda ukukwehlisa kube eziyisithupha, kodwa lokho ngeke kwenzeke ngenxa ye-Covid. Kepha lokhu akuhlangene neBrexit, kunjalo.
I-RA - Usanda "ukunciphisa" inkampani yakho. Ingabe isakhiwo sezindleko lapho kufanele sibe khona?
AH - Impendulo elula ukuthi asikho isidingo noma uhlelo lokunciphisa izindleko kakhulu, ukwenza ngcono okwengeziwe. Eqinisweni, kuyaqala ngqa emsebenzini wami ukuthi ngivume ukuthi kungenzeka sihambe kakhulu ekwehliseni abasebenzi ezindaweni ezithile, hhayi ngoba sinezimoto zikagesi, izimoto ezizimele, kanye nezokuphepha ku-inthanethi ezidinga ukutshalwa kwezimali okukhulu.
Cishe u-25% wabantu bethu bayishiyile inkampani ngonyaka odlule, futhi sehlise amahora okuhlanganisa izimoto ngo-24%. Manje sesingakwazi ukukhiqiza izimoto ezingaphezulu kuka-40% ezinabantu abafanayo ngqo kanye nosonkontileka besikhashana abangu-50 kuya ku-60 esikhundleni sika-700.
Ukwanda kokusebenza kahle kukhulu kakhulu. Futhi sisebenzela ukwenza ngcono ukusebenza kahle okungu-12-14% ezinyangeni eziyi-12 ezizayo, kodwa akukho ukusikeka okunjalo.
RA — Ingabe kukhona uphahla ngenhla ongafuni ukuhamba ngalo mayelana nomthamo wokukhiqiza/wokuthengisa ukuze uzenzele wena wedwa?
AH - Asihlosile umthamo, kodwa ekwandiseni izinhlobonhlobo zamamodeli azoholela ekuthengisweni okuphezulu. Sinqunyelwe ukunikezwa kwefekthri nomzimba.
Sisebenza amashifu amane emdwebeni, izinsuku eziyisikhombisa ngesonto, asikho ngisho nesikhathi sokulungisa. Ngo-2020, sabeka irekhodi elisha lokuthengisa lonyaka lezimoto ezingu-11,206, futhi singase sifinyelele ku-14,000, kodwa nakanjani sibe ngaphansi kuka-15,000.
Bekuwumgwaqo omude, owasisusa ezimotweni eziwu-800/ngonyaka ngesikhathi ngijoyina le nkampani ngo-1999, safinyelela ku-10 000 eminyakeni emihlanu nje kwethulwa i-Continental GT ngo-2002.
Lapho sifika ezimotweni ezingu-10,000 ngo-2007, inani eliphelele lokuthengiswa kwezimoto emhlabeni wonke ngaphezu kuka-€120,000 (ukulungiswa kokwehla kwamandla emali) kwakungamayunithi angu-15,000, okusho ukuthi sasinesabelo semakethe esingu-66% kuleyo ngxenye (lapho i-Ferrari, i-Aston Martin noma i-Mercedes-AMG iqhudelana khona).
Namuhla, lesi sigaba sibiza izimoto ezingu-110 000 ngonyaka futhi ukube sine-66% yalelo “khekhe” ngabe senza izimoto ezingu-70 000 ngonyaka. Ngamanye amazwi, angicabangi ukuthi siyelula
intambo. Kodwa sinesikhundla esinomona.
RA - Ubambe izikhundla zobuholi obuphelele ePorsche naseBentley. Ingabe amakhasimende ezinhlobo ezimbili ezifanayo?
AH - Lapho ngisuka e-Porsche ngiya e-Bentley, ngafunda lonke ulwazi olukhona mayelana namakhasimende ukuze aqonde umehluko wephrofayela, izibalo zabantu besikhathi esizayo, njll. Futhi ngathola izinto eziningana ezifanayo.
Umnikazi wePorsche unentshisekelo yokuqoqa izimoto, ubuciko obuncane, ukuhamba ngomkhumbi kanye nebhola (kuyinto evamile ukuba nebhokisi enkundleni yezemidlalo). Umnikazi we-Bentley unokunambitha okumba eqolo kwezobuciko, ezimotweni, ezikebheni futhi uthanda ibhola… kodwa ngokuvamile ungumnikazi weklabhu, hhayi ibhokisi.