Ngemuva kokusebenza e-Saab (lapho ayengumqondisi wezokuthengisa emhlabeni wonke) kanye ne-Jaguar Land Rover, lapho abe ngumqondisi wezinhlelo zomhlaba wonke, U-Adrian Hallmark wabuyela, ngoFebhuwari 2018, kuVolkswagen Group ayeshiye kuyo iminyaka eyishumi nambili ngaphambili, kodwa manje njenge-CEO ye-Bentley.
Umsebenzi we-Briton oneminyaka engu-58 ubudala awukwazanga ukucaca: ekupheleni kuka-2017 imindeni ye-Porsche / Piech yayinganelisekile ngesiqondiso uBentley ayesithatha, ngoba, kusukela ngo-2013, imingcele yenzuzo ayizange ime. kusuka ku-10% ngalowo nyaka kuya ku-3.3%, futhi isinqumo asilindanga.
U-Adrian Hallmark uvumile ukuhola uhlobo lokunethezeka lwamaNgisi, kodwa izinyanga ezimbalwa zokuqala bekunzima futhi lokho uHallmark ngokwakhe akubiza ngokuthi "isiphepho esiphelele" kugcine kubangele ukulahlekelwa kwezimali ekupheleni kuka-2018, wama-euro ayizigidi ezingu-55, okokuqala kusukela ngo-2008- Inkinga yezimali yomhlaba ka-2009.
"Ukubambezeleka kokugunyazwa kokusetshenziswa kwe-WLTP kanye nokushintshwa kwe-gearbox ye-dual-clutch gearbox (ndr: Porsche original) kusho ukuthi siphelelwe yizimoto eziya emakethe", kuchaza uHallmark phakathi nengxenye yesibili ka-2018, lapho kwase kusobala ukuthi. unyaka wawuzophela “ngobomvu”.
Futhi, eqinisweni, ukubambezeleka kwezinyanga eziyi-18 ekufikeni emakethe ye-Continental GT e-United States - ngaleso sikhathi umthengisi ongcono kakhulu we-Bentley emakethe yayo enkulu - futhi (ngesikhathi esincane) se-Bentayga babenquma. uhlobo lokunethezeka okufanele lukhiqize amamajini enzuzo anethezekile luphakamise amashiya endlunkulu yakwaVolkswagen, osekuvele kuzwakalise ukungeneliseki ngamamajini enzuzo ephansi kangako - kanye kuphela ngamadijithi aphindwe kabili, futhi akukho ngaphezu kuka-10.3%, eminyakeni eyi-12 ngaphambi kokubuya I-Hallmark.
Buyela enzuzweni
Ngo-2019, izimoto sezivele zitholakala ukuthi zinikeze imakethe, unyaka waphela ngokubuyela enzuzweni, obekungaba ngama-euro ayizigidi eziyi-100 (ukuphela kwezibalo ezisemthethweni ezikhishwe yinkampani engumzali ekupheleni kwekota yesi-3. futhi bebenezinzuzo ezicishe zibe yizigidi ezingama-60).
11 006 izimoto ezibhalisiwe (+5% kunangowezi-2018), unyaka wesi-7 ilandelana ngaphezu kwamayunithi ayi-10,000, amazwe aseMelika (amayunithi angama-2913), i-Europe (amayunithi angama-2676) kanye ne-China (amayunithi ka-1914) njengamakhasimende amakhulu.
Bhalisela iphephandaba lethu
Kodwa lokhu kuphela ngemva kokuncipha kwenani labasebenzi - ngaphansi kuka-10%, iningi labo ngezindleko zokuthatha umhlalaphansi ngaphambi kwesikhathi -; ukuthuthukiswa kokukhiqiza - "phakathi kwezinye intuthuko, sikhulise isikhathi sokungenzi lutho sezimoto ezikhiqizwa esiteshini ngasinye emgqeni womhlangano ukusuka kumizuzu eyi-12 kuye kweyisishiyagalolunye", kuchaza uHallmark -; kanye nevoti ye-CEO yephrojekthi ye-Bentley kagesi — “Akukabikho ubuchwepheshe bebhethri obuvumelekile be-Bentley kagesi ukuze ihloniphe amanani omkhiqizo”, uyathethelela.
I-Bentley iyaqhubeka nokujwayela ukuvela kwephrofayili yekhasimende ngakho-ke yanquma kulo nyaka "ukubulala" i-Mulsanne, isinqumo esinzima ngoba i-saloon ephezulu ibilokhu inomkhiqizo kusukela ekusungulweni kwayo, eminyakeni eyi-101 edlule, njengoba kuvuma i-Hallmark:
“Isinqumo sasihlobene nokubanda kwezinombolo: ekuqaleni kwenkulungwane entsha, i-Arnage yathengisa amayunithi angu-1200 ngonyaka futhi emhlabeni kwakukhona abantu abayizigidi eziyisithupha abanempahla engaphezu kwesigidi samaRandi, kodwa ngenkathi leyo nombolo iphindwe kathathu, ukuthengiswa. yaseMulsanne yehle yafinyelela ezimotweni ezingaphezudlwana kuka-500 ngonyaka odlule”.
I-Mulsanne, khumbula, kwakuyimoto ebiza kakhulu yakwa-Bentley futhi eyathatha isikhathi eside ukuyikhiqiza (amahora angu-400 uma kuqhathaniswa namahora angu-130 kuphela okudingekayo ukukhiqiza i-Bentayga).
Bentayga phambili
Eqinisweni, ukulungisa okunikezwayo ukuze kube nokuvela kwekhasimende kungenye yezinto ezikhathazayo i-Bentley kulezi zinsuku, njengoba kuchazwe yi-CEO yayo:
“ I-Bentayga imiselwe ukuba yi-Bentley edayiswa kakhulu emhlabeni, ngaphambi kwe-Continental GT esibe yidayisela lethu elihamba phambili iminyaka eyishumi nesigamu. ”.
Futhi lapho ebuzwa ukuthi i-Mulsanne izothathelwa indawo enye imodeli ebangeni, impendulo yakhe iyakhanyisa:
"Ngibona ikusasa elengeziwe le-SUV yesibili noma i-crossover kunohlobo olujwayelekile lomsebenzi womzimba."
Sekuvele kwaziwa ukuthi i-Bentley izoba nenguqulo eyi-hybrid kumodeli yayo ngayinye kuze kube ngu-2023, nohlelo oluzosebenzisa izingxenye zeVolkswagen Group bese lulungiswa ngokuvumelana nezidingo zalawa mamodeli, njengoba u-Adrian Hallmark echaza:
“Asigcini ngokusebenzisa osekuvele kukhona ngoba sinezidingo eziphezulu kuma-hybrids ethu. Xhuma okuyinto, nokho, enganele ukuqinisekisa ikusasa lomkhiqizo, kunalokho ihlanganisa ubuchwepheshe bezinguquko, ukuze ihambisane nemithethonqubo”.
Sengiphetha ngokuthi: “kulapho kuphela lapho sinemodeli yethu yokuqala kagesi engu-100% lapho sizofinyelela khona uhlobo lwekhasimende elingakaze licabange ukuthenga imoto yohlobo lwethu kuze kube manje”.
Ugesi wokuqala ngemuva kuka-2025
Kepha lokho akumele kwenzeke kuze kube ngu-2025-26, nenkundla ye-PPE isivele iyavela - inkundla entsha ezinikele yamathilamu eyathuthukiswa yi-Porsche ngokubambisana nabakwa-Audi - kodwa uHallmark wayo wokutholwa ancamele ukuhlehlisa:
“Kumele silinde ubuchwepheshe bebhethri buthuthuke ngokwanele ukuze sikwazi ukufeza izidingo zemoto kagesi engu-100% enophawu lwethu. Ngo-2020 amabhethri anomthamo omkhulu we-100-120 kWh, kodwa i-Bentley idinga okungaphezu kwalokho okuqukethwe kwamandla ukuze ikwazi ukuqinisekisa ukuguquguquka kokushayela kanye nobubanzi okufanele sinikeze, ungalokothi ube ngaphansi kuka-500-600 km”.
U-Hallmark ukholelwa ukuthi kuphela "isizukulwane esilandelayo samabhethri e-lithium-ion wesimo esiqinile esizokwenza lokhu kube ngokoqobo."
Futhi kungenzeka ukuthi lesi yisikhathi esihle kakhulu sokwengeza i-silhouette entsha emndenini wakwaBentley, i-crossover engaphezu kwe-SUV, into umholi womkhiqizo angayiqinisekisi noma ayiphike… kusazomele ngilinde isikhashana futhi ngisho nebhethri ye-lithium-ion yesizukulwane sokuqala eqinile ngeke isebenze... yingakho uTesla enze iModel X kanye ne-Jaguar i-I-Pace, ezinobumo bomzimba obushintshashintshayo emoyeni, kanye ne-crossover than I-SUV".
Kunoma yikuphi, izinhlelo ze-Bentley kagesi yokuqala engu-100%, i-crossover ne-SUV ziyaqhubeka, njengoba kubonakala sengathi iMercedes-Benz EQC ne-Audi e-Tron ibonwe emagcekeni ekomkhulu leBentley eBentley kubonakala kufakazela.
U-Adrian Hallmark wazi kahle ukuthi ikusasa le-Bentley libandakanya i-symbiosis elinganiselayo phakathi kwesimanje nesiko: "uma ubheka izimoto ze-EXP 100GT kanye ne-Bacalar concept, uzoba nombono onembe kakhulu wokuthi sizokuchaza kanjani ukunethezeka ikusasa, ngokusimama kwezinto kanye nenhlanganisela yobuchwepheshe bedijithali nobungcweti”.
Okuthile osuvele ukubonile ebangeni lamanje, obekubonakala kubeka iBentley endleleni efanele, ekuthengisweni nasenzuzweni, njengoba umholi wayo avuma ngaphambi kokuthi kuqale ubhubhane lomhlaba wonke: “kuzoba nzima ukungawephuli amarekhodi okuthengisa futhi yenzuzo ngo-2020”. Futhi okwakunzima kwabonakala kungaphezu kokungenzeki.
Ithimba likaRazão Automóvel lizoqhubeka ku-inthanethi, amahora angama-24 ngosuku, ngesikhathi sokugqashuka kwe-COVID-19. Landela izincomo zoMqondisi Jikelele Wezempilo, gwema ukuhamba okungenasidingo. Ngokubambisana sizokwazi ukunqoba lesi sigaba esinzima.