Saxoxa noCarlos Tavares. Ukusuka ekufakweni kukagesi kuya ekundizeni kwamasu kuya kubahlinzeki base-Asia

Anonim

Ithathwa njengenkanyezi enkulu njengamanje embonini yezimoto - ngemuva kokuhlenga i-Citroën, i-Peugeot, i-DS Automobiles kanye (kamuva) ne-Opel ngesikhathi esirekhodiwe ezimweni ezibucayi zezimali kanye nokwenza i-PSA Group ibe iqhawe lemiphumela yenzuzo -, okugxilwe kakhulu UCarlos Tavares ekuqaleni konyaka, wayegxile ngokugcwele ekuthuthukiseni imiphumela yenkampani eChina nasekulungiseleleni ukuhlanganiswa neFCA (Fiat Chrysler Automobiles).

Kepha ubhubhane lwe-Covid-19 lwenza isithombe esikhulu saba nzima kakhulu.

URazão Automóvel ubexoxa noCarlos Tavares, lapho sidingide khona lolu daba lwalolu bhubhane nokuthi luyithinta kanjani imboni, ngaphezu kokuthinta izindaba ezingenakugwenywa zokukhishwa kwegesi, ukufakwa kukagesi kanye, nokuhlanganiswa okumenyezelwe ne-FCA.

UCarlos Tavares

Isimo esiwubhubhane umhlaba obhekene naso saqala, endabeni yemboni yezimoto, ngokwesulwa kombukiso wezimoto iGeneva Motor Show. Uthini umbono wakho ngendlela esisingathwe ngayo lesi simo?

UCarlos Tavares (CT) - Nokho, ngikholelwa ukuthi isinqumo sokukhansela sasilungile, njengoba lokhu kuyimpi enzima kakhulu kanye negciwane eliyingozi kakhulu, njengoba sitholile emasontweni alandelayo. Engicabanga ukuthi akuzange kusingathwe ngendlela efanele yindlela umthwalo wezimali owawushiywe ngayo ohlangothini lwabakhiqizi.

Abahleli bomcimbi bamemezele ukuthi lena inkinga enkulu yezempilo yomphakathi kanye nesizathu “sokuphoqa okukhulu”—futhi kwaba njalo—kodwa uma umonakalo ungabiwa yibo bonke abathintekayo lokhu kuzothinta ngokusobala ubudlelwano bethu bebhizinisi esikhathini esizayo. Izindleko azikwazi ukuba uhlangothi olulodwa kuphela, kodwa lesi yisifundo esizofundwa, ngoba manje okuhamba phambili yimpilo yawo wonke umuntu.

Ngaphandle kwesimo nemithelela ye-coronavirus, ulibona kanjani ikusasa lemibukiso yezimoto emhlabeni wonke?

CT — Amasaluni angamathuluzi okuthengisa/okuxhumana lapho kufanele sicabangele imbuyiselo esiyithola kulokhu kutshalwa kwezimali okukhulu. Asikho kule midlalo ukuze sizobhucunga ukuzazisa kwanoma ubani - ngokusobala hhayi i-CEO nanoma ubani omunye enkampanini - kodwa ukuze sikhulume ngemikhiqizo yethu emisha nobuchwepheshe ngokusemandleni ethu.

Bhalisela iphephandaba lethu

Kufanele siqinisekise ukusetshenziswa okungcono kakhulu kwezinsiza zethu ngoba, njengoba kuneziteshi eziningi zokukhangisa namuhla, ukubuyiswa kombukiso wezimoto kufanele kuqhubeke kuqhudelana nababukisi, ngaphandle kwalokho ikusasa layo liyoba sengozini. Futhi okufanayo kuya emisebenzini yezemidlalo yezimoto.

IPeugeot 908 HDI FAP
I-Peugeot 908 HDI FAP (2007-2011) bekungumshini wokugcina womkhiqizo ukuncintisana ku-Le Mans. KwaPeugeot bazobuya ngo-2022.

Ingxenye yezimoto zasemadolobheni nezihlangene inezilinganiso zenzuzo ephansi, okuphambene ncamashi nalokho eyaphendule i-PSA Group yaba yikho.

Namuhla, i-PSA ne-FCA (ndr: ezingxoxweni zokuhlanganisa) zikhiqiza uhhafu wamamodeli agcwalisa i-Top 10 yalesi sigaba e-Europe. Ingabe kunengqondo ukulindela ukuthi, lapho ukuhlanganiswa kwamaqembu amabili sekuqediwe, kuzoba nokuncipha kwenani lamamodeli, noma ngabe imithetho yokuncintisana ingaphuliwe?

CT - Ngicabanga ukuthi isidingo sezinhlobo ezahlukene zokuhamba ngeke sinyamalale. Kufanele sisungule futhi sithole izixazululo ezihlangabezana nazo zonke izidingo, ngisho noma kufanele sicabange "ngaphandle kwebhokisi".

Yilokho esakwenza ngoFebhuwari, lapho siqinisekisa ukukhiqizwa kwe-Citroën Ami, imoto kagesi yasemadolobheni enezihlalo ezimbili engaba sezandleni zabo bonke abathengi ngezindleko zanyanga zonke ze-€19.99 futhi esikholelwa ukuthi izoyenga abantu abaningi. Muhle, uyasebenza, ugesi wonke, unethezekile, uhlangene (u-2.4 m kuphela) futhi uyathengeka.

Sinokuqonda okubanzi kokuthi amakhasimende afunani ezimotweni zasemadolobheni ezihlangene, ngenxa yolwazi lwethu olukhulu kulesi sigaba, futhi lolu lwazi luzosivumela ukuthi sithole izixazululo ezingcono kakhulu zazo zonke izinhlobo, kokubili ku-PSA kanye ne-FCA (okungenani ngokwalokho engikwaziyo ngemikhiqizo evela ngaphandle).

Futhi ingabe ingxenye evamile yezinsiza ezincane isengozini? I-108, i-C1, i-Panda… izinhlobo ezimbalwa sezivele zivumile ukuthi ngeke ziqhubeke nokukhiqiza lezi zinhlobo esikhathini esizayo…

CT - Ukuhlukaniswa kwemakethe esikwaziyo namuhla kungashintsha. Kuyintokozo ukuthi imboni nabezindaba bahlukanise imakethe ngendlela esihlale senza ngayo, kodwa ngicabanga ukuthi kuzoba nomehluko omkhulu phakathi kwezindawo zasemadolobheni nezasemaphandleni, nokuthi ubunikazi bezimoto buzolahlekelwa umhlaba esikhathini esifushane nesimaphakathi esikhathini esizayo. "ukusebenziseka", ngomqondo ongokomfanekiso. Kwa-PSA, sizomangaza imakethe ngamadivayisi amasha okunyakaza.

I-Fiat 500 kagesi
I-Fiat 500 entsha, esebenza ngogesi kuphela, esikhathini esizayo izophinde ibe ngumthwalo kaCarlos Tavares, oseqokwe kakade njenge-CEO yeqembu ngenxa yokuhlangana.

I-Brexit ingenye yezinselelo eziningi ebhekene nazo njengamanje. Usanda kusho ukuthi ukuba nemboni e-UK (ndr: e-Ellesmere Port, lapho i-Astra yakhiwe khona) kungaba inzuzo esimweni se-Brexit ngaphandle kwesivumelwano.

Maduze nje, i-Astra kuzomele ishintshe isuke endaweni yayo yamanje yakwaGeneral Motors iye kwi-PSA, okusho ukuthi yonke into kumele ishintshe emgqeni womhlangano. Ingabe lesi yisikhathi soshintsho, ukugqashuka noma ukuqhubeka?

CT - Sithanda kakhulu uhlobo lweVauxhall, oluyimpahla ebambekayo e-UK. Ngiwuhlonipha kakhulu umzamo owenziwe yisitshalo ukuze uhambisane namazinga okukhiqiza (kanye nokwenyuka kwekhwalithi kanye nokwehliswa kwezindleko) esibe nazo kwezinye izitshalo ezwekazini laseYurophu. Futhi ungaqiniseka ukuthi bekungekona “ukuhamba epaki”.

I-Opel Astra Sports Tourer 2019
I-Opel Astra ingenye yezinhlobo ezimbalwa ezisele zenkathi ye-GM, ezikhiqizwe e-UK.

Sisebenza kumaphrojekthi ambalwa okungenzeka kube ikusasa le-Ellesmere Port, kodwa adinga ukusebenza kahle ngokwezimali ngoba asikwazi ukucela yonke inkampani ukuthi ixhase ifektri yase-UK. Bekungeke kulunge, njengoba bekungeke kulunge uma kungenjalo.

Uma i-UK ne-EU zikwazi ukuvikela indawo yohwebo yamahhala (yezingxenye, izimoto ezingenisa kanye nezithekelisa, njll.), ngiqinisekile ukuthi singakwazi ukuqala eyodwa noma amaningi ala maphrojekthi futhi sivikele ikusasa lemboni. Uma kungenjalo, kufanele sikhulume nohulumeni wase-UK, sibonise izinga lapho ibhizinisi lingasebenzi futhi licele isinxephezelo, ukuvikela imisebenzi kanye nemboni yezimoto yaseBrithani.

Ingabe usuchazile kakade ukuthi i-PSA ne-FCA zizohlalisana kanjani ngokuzayo mayelana nokuhambisana komkhiqizo nokusabalalisa umhlaba wonke, okuhlanganisa ukusetshenziswa okungenzeka kwenethiwekhi yabathengisi eNyakatho Melika?

CT - Sisanda kuba nohlelo oluqinile lokuhlanganisa nabangane bethu e-FCA, oluholele esimemezelweni sokusebenzisana kwaminyaka yonke okulinganiselwa kuma-euro ayizigidi eziyizinkulungwane ezingu-3.7, ngaphandle kwalokhu okusho ukuthi noma yikuphi ukuvalwa kwezitshalo. Phakathi naleso sikhathi, kusukela kusayinwe isivumelwano phakathi no-December, kuneminye imibono eminingi evelayo, kodwa kulesi sigaba sisebenzisa nje amandla ethu ukuze silungiselele izicelo zokugcina ezingu-10 zokulandela imithethonqubo (ngaphandle kwengqikithi ye-24). Lezi zindaba zizodingidwa ngokuhamba kwesikhathi, kodwa kufanele sibambelele ezintweni ezibalulekile.

UCarlos Tavares, oyi-CEO yeGrupo PSA kanye noMichael Lohscheller, oyi-CEO ye-Opel
UMichael Lohscheller, oyi-CEO ye-Opel kanye noCarlos Tavares, oyi-CEO ye-Grupo PSA.

Kodwa ucabanga ukuthi ukululama kweFiat e-Europe kungashesha njengoba kwa-Opel selokhu yafika ezandleni “zakho”?

CT — Engikubonayo yizinkampani ezimbili esezikhule kakhulu ezinemiphumela emihle yezezimali, kodwa-ke siyazi ukuthi ziningi izinselelo okumele zibhekane nazo. Lokhu akusho ukuthi sinamandla kuzo zonke izifunda, kuzo zonke izimakethe; uma ungitshela ukuthi i-FCA ayenzi kahle e-Europe, kufanele ngivume, kodwa i-PSA nayo idinga ukuthuthukisa kakhulu e-China, lapho singaphumeleli khona, noma ngabe iQembu lizuze umkhawulo wenzuzo engcono kakhulu emkhakheni ezinye izifunda.. Ngibona amathuba amaningi nhlangothi zombili ukuthuthukisa lokho okudingeka kuthuthukiswe, nakanjani ngaphezu kokuthi lezi zinkampani ezimbili bezizimele.

Imikhiqizo engaphezu kweshumi nambili phakathi kwamaQembu amabili ngeke ibe maningi kakhulu? Sonke siyakhumbula ukuthi iGeneral Motors ibe nenzuzo enkulu ngemikhiqizo emine kuneyisishiyagalombili…

CT — Singabuza iVolkswagen Group lowo mbuzo futhi mhlawumbe bangaba nempendulo enhle. Njengomthandi wezimoto nomkhiqizo, ngijabule kakhulu ngomqondo wokuba nazo zonke lezi zinhlobo zemikhiqizo ndawonye. Lawa amabhrendi anomlando omude, anothando olukhulu namandla amaningi. Kukithi ukuthi senze imephu yezimakethe ezahlukene ezifundeni ezihlukene ukuze sakhe Iqembu lesine ngobukhulu emhlabeni labakhiqizi bezimoto abaphumelele kakhulu. Ngibona inombolo nokuhlukahluka kwemikhiqizo esizoyihlanganisa njengempahla enhle yenkampani yesikhathi esizayo.

Iqembu le-PSA - I-EMP1 Platform
Inkundla ye-EMP1 yamandla amaningi, esetshenziswa yiPeugeot 208, DS 3 Crossback, Opel Corsa, phakathi kwezinye.

Luhamba kanjani uhlelo lwakho lokufaka ugesi? Yini oyilindele ngokubamba iqhaza kwe-e-208 ekuthengisweni okuphelele kwale modeli, evotelwe ngeCar of the Year eYurophu ngo-2020 ekupheleni kwalo nyaka?

CT — Uyazi ukuthi asikwazi ikakhulukazi ukwenza izibikezelo. Ngakho-ke sinqume ukusebenzisa isu lenkundla yamandla amaningi ukuze sikwazi ukuzivumelanisa nokuguquguquka kwesidingo semakethe. Ingxube yokuthengiswa kwezimoto ezinenjini kadizili e-Europe izinzile ngaphezudlwana kuka-30% futhi, ngenhlanhla, silungise ukukhiqizwa kwenjini yethu kadizili kuleso silinganiso ncamashi: 1/3.

Futhi siyabona ukuthi ukwanda kokuthengiswa kwe-LEV (Izimoto Ezikhipha Kancane Kancane) kungokoqobo, noma kuhamba kancane, nokuthi izimoto zikaphethiloli zithola ukuthengiswa. Kumamodeli ethu angu-10 anezinguqulo ezifakwe ugesi, ukuthengisa namuhla kuphakathi kuka-10% no-20% wesamba sebanga lonke. Futhi bamele u-6% wesamba esithengisiwe.

UCarlos Tavares
Eduze kwePeugeot 208, imodeli esanda kunqoba indebe Yonyaka ka-2020.

Amanye amabhrendi kuzodingeka akhokhe izigidi zezinhlawulo eminyakeni embalwa ezayo, njengoba ehluleka ukuhlangabezana nemingcele eqinile ekukhishweni kwe-CO2. Sinjani isimo e-PSA?

CT — NgoJanuwari nangoFebhuwari, sikwazile ukuhlala ngaphansi komkhawulo we-CO2 ongu-93 g/km ngokuthengisa kwethu e-Europe. Sihlola lokhu nyanga zonke, ukuze kungabi nzima ukulungisa okunikezwayo, uma kunesidingo. Ezinye zezimbangi zethu zizoba nezinkinga ngo-Okthoba/Novemba lapho zibona ukuthi sezingaphezu komkhawulo futhi kungokwemvelo ukuthi zizodinga ukwenza izaphulelo eziphawulekayo kumamodeli azo akhipha imali ephansi noma eyiziro. Sifuna ukuhambisana nemithetho nyanga nenyanga ukuze singaphoqeleki ukumosha ukuhlela namasu ethu unyaka wonke. Futhi sisendleleni yokubalekela izinhlawulo ze-CO2.

Ingabe iphrojekthi yokukhiqiza ibhethri ne-Total inenjongo ecacile yokubalekela ukuncika ngokuphelele kubahlinzeki base-Asia?

CT — Yebo. Uhlelo lokuphehla ugesi lumelela ngaphezu kwesigamu sesamba sezindleko zokukhiqiza imoto kagesi futhi angicabangi ukuthi kungaba ubuhlakani obunamasu ukushiya ngaphezu kuka-50% yenani esilengezayo ezandleni zomkhiqizi. abahlinzeki bethu. Besingeke silawule ukukhiqizwa kwethu futhi sizochayeka kakhulu ezinqumweni zalaba ozakwethu.

Ngakho-ke, senze isiphakamiso sokukhiqiza amabhethri aseYurophu abakhi bezimoto base-Europe futhi sathola ukwesekwa okukhulu okuvela kuhulumeni waseFrance nowaseJalimane kanye ne-EU. Ngokukhiqizwa kwezinjini, ukuthunyelwa kukagesi okuzenzakalelayo, amadivaysi okunciphisa, amabhethri/amaseli, sizoba nokuhlanganiswa okuphelele okuqondile kwalo lonke uhlelo lokushayela ugesi. Futhi lokho kuzoba okuyisisekelo.

UCarlos Tavares

Yini edale ukuthi iPSA Group yehle ngo-10% ekuthengisweni kwezimoto ezintsha emhlabeni wonke ngonyaka odlule futhi yini oyilindele ngo-2020?

CT - Ngo-2019, i-PSA yehlise ukuthengiswa kwayo ngo-10%, kuyiqiniso, ngenxa yemiphumela emibi e-China nokuvalwa kokusebenza e-Iran (lapho sabhalisa khona izimoto eziyi-140,000 ngo-2018), kodwa leso kwakuyisinqumo sezepolitiki samazwe ngamazwe ukuthi sasingabafokazi. . Okubaluleke nakakhulu, nokho, sithuthukise umkhawulo wethu wenzuzo ngo-1% kuya ku-8.5% ngo-2019, okusibeka okungenani endaweni yesikhulumi sabakhiqizi abanenzuzo kakhulu kuyo yonke imboni.

Imiphumela yenkampani ngo-2020 izoncika kakhulu ekutheni ihlala isikhathi esingakanani kanye nokuqina kwe-coronavirus. Esimeni esibi kakhulu, ukungena kwethu kuzoqhubeka nokukhula, kodwa amanani okukhiqiza/okuthengisa azohlupheka emhlabeni jikelele. Futhi lokhu kuyinto ezodlulela kuzo zonke izinkampani kuyo yonke imikhakha emhlabeni jikelele.

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