Ukufakwa kukagesi, amamodeli amasha nokuzibophezela okuqinile emakethe yaseShayina yilokho okuthenjiswa ikusasa le-MINI.
Ngokwesitatimende esikhishwe inkampani yaseBrithani, ikusasa le-MINI kufanele lisekelwe emcabangweni othi "Amandla Okuzikhethela". Lokhu ngeke nje kuhumushe ekutshalweni kwezimali ezinhlobonhlobo zamamodeli kagesi angu-100%, kodwa futhi nokuqhubeka kwamamodeli afakwe izinjini zikaphethiloli nezinjini zikadizili, njengoba ijubane lokwamukelwa kokufakwa kukagesi lingafani kuzo zonke izimakethe lapho i-MINI isebenza khona.
Mayelana nalelisu, uMqondisi wakwa-MINI uBernd Körber uthi: “Ngezinsika ezimbili zesu lethu le-powertrain, sifuna (…) ukuhlangabezana nezidingo zamakhasimende ethu emhlabeni jikelele (…) lokhu kuzodala izimo zokukhula okuqhubekayo futhi kulolonge uguquko olusebenzayo. ukuhamba”.
Ugesi kodwa hhayi kuphela
Kepha njengoba usubonile, amamodeli kagesi azoba nokubaluleka okukhethekile esikhathini esizayo se-MINI. Ngenxa yalesi sizathu, umkhiqizo waseBrithani ulungiselela ukwakha iphothifoliyo yamamodeli kagesi angu-100%.
Bhalisela iphephandaba lethu
Ngakho-ke, i-MINI Cooper SE eyaziwa kakhulu kufanele ihlanganiswe ne-crossover kagesi encane engu-100%. Ngenxa yokulangazelela ama-crossovers nama-SUV, akumangazi ukuthi iphinde yabheja i-MINI kulesi sigaba esingenhla, lapho ngaphandle kokuthi ithenjiswe isizukulwane esisha se-Countryman, enezinjini ezivuthayo nezinye ezifakwe ugesi, izobe ihambisana nenye i-crossover kagesi kuphela. .
I-MINI 3 Doors, eyingqophamlando, isizukulwane esizayo, njenganamuhla, isazoqhubeka nokuba nezinjini ezivuthayo, kodwa izophinde ihambisane nenguqulo kagesi engu-100%, kodwa ngezinhlobo ezahlukene zalezi esizibona namuhla zeCooper SE. . Ngokusho kwamahemuhemu akamuva, kungaba yimodeli enomklamo ofanayo, kodwa isisekelo esihlukile, esakhiwe ngokubambisana nozakwabo weBMW Group waseChina, iGreat Wall Motors.
I-China ibheja
Ubambiswano neGreat Wall Motors futhi, ngenxa yalokho, imakethe yaseShayina, kuzoba kubaluleke kakhulu ekusaseni le-MINI kanye nezinhlelo zayo zokunwetshwa. Akukhona nje kuphela ukuthi imakethe yezimoto zaseShayina inkulu kakhulu emhlabeni, kodwa namuhla isivele imele cishe u-10% wezinhlobo ezilethwa uhlobo lwaseBrithani.
Ukuze kukhule kakhulu eChina, iMINI, ngokubambisana neGreat Wall Motors, ifuna ukukhiqiza kuleli ukuze ingabi naso isimo somkhiqizo ovela kwamanye amazwe futhi ngaleyo ndlela ikhuthaze ukudayiswa kuleyo makethe (engabe isalinyazwa intela eyingozi yaseChina. ).
Ngokusho kweMINI, ukukhiqizwa kwamamodeli eChina kufanele kuqale ngo-2023. Izinhlobo ezizokhiqizwa lapho zizoba ngu-100% kagesi futhi zonke kuzofanele zisebenzise inkundla entsha ekhethekile yamamodeli kagesi, athuthukiswe ngokubambisana neGreat Wall Motors.