KuPedro Fondevilla, obehamba phambili ezindaweni ze-CUPRA ePortugal kusukela ngoMashi, akungabazeki ukuthi: "umkhiqizo uzoqhubeka nokukhula ePortugal".
Ithemba elibukeka lingathinteki ezinseleleni ezibhekene nomkhakha wezimoto.
“Isaba kuphela ikusasa elingazi ukuthi liyaphi”, ithatha onesibopho, oveza njengento ebaluleke kakhulu ebuholini bakhe ukukhula komkhiqizo ePortugal, kugcizelelwa ukwethulwa kwamamodeli ayi-hybrid kanye nogesi.
Iyaphi i-CUPRA?
Iminyaka emithathu kuphela yokuba khona emakethe naphezu kwesimo somhlaba esingesihle - ngenxa yenkinga yobhubhane ebangelwe yi-COVID-19 - i-CUPRA ibhalise ukukhula ngo-11% ngo-2020, izinombolo ezilingana nesamba samayunithi angama-27,400 athengisiwe.
Ingxenye yalokhu kukhula kungenxa, ngokusho kukaPedro Fondevilla, "ukwamukelwa okuhle kakhulu kwe-CUPRA Formentor". Imodeli esevele yenza u-60% wokuthengiswa kwe-CUPRA emhlabeni wonke kanye nangaphezulu kuka-80% e-Portugal. “Bekuyimodeli yokuqala lapho sasebenzisa khona u-100% we-DNA yomkhiqizo. Kuyimodeli enobuntu bayo, futhi lokho kwabonakala ngesidingo”.
KuPedro Fondevilla, “kusebuntwini bayo” ukuthi i-CUPRA inesinye sezici zayo zempumelelo: “Siyazi ukuthi ukwakheka kwethu kungase kungabi ngendlela ethandwa yiwo wonke umuntu, kodwa labo abayithandayo, bayithanda ngempela”. Kungakho ikusasa lomkhiqizo lidlula kumamodeli e-CUPRA angu-100%.
UPedro Fondevilla, uMqondisi Jikelele we-CUPRA PortugalAsilona uhlobo lwamamodeli okwabelwana ngawo futhi sinesikhundla esiyingqayizivele emakethe. Ukufika kwe-CUPRA BORN kukhombisa indlela esizoqhubeka nokuhamba ngayo.
I-CUPRA Born izoba yimodeli yokuqala kagesi engu-100% evela kumkhiqizo waseSpain. Imodeli ezofika ePortugal ekupheleni kuka-2021 futhi izosekelwa ukufika kwenye ithilamu, i-CUPRA Tavascan, ngo-2024.
Inselele yokufakwa kukagesi
Ukuthengiswa kwamamodeli kagesi kanye nogesi ePortugal kukhuphuke ngamaphesenti angaphezu kuka-50 ngo-2020. Nokho, ngokombono kaPedro Fondevilla, ingqalasizinda yokushaja izimoto zikagesi ezweni lethu “ayikakwazi ukuhambisana nezidingo kanye nesifiso sabashayeli. ukwenza lolu shintsho. Inethiwekhi yokushaja ayanele, luselude ukhalo okufanele luhanjwe”.
Pedro Fondevilla, uMqondisi Jikelele CUPRA PortugalKunesidingo esiphuthumayo sokutshalwa kwezimali komphakathi okwengeziwe ekukhokhiseni ingqalasizinda. Amabhrendi angenza ushintsho, kodwa amakhasimende ethu nawo adinga amathuluzi ukuze ahambe nathi.
Mayelana ne-CUPRA, izinselelo zihlukile: “kungakhathaleki ubuchwepheshe, amamodeli e-CUPRA kufanele abe nomvuzo ukushayela.
Imiphumela yeCUPRA ikhombisa ukuthi kukhona abathengi abangayifuni “imikhumbi-mkhathi”. Bafuna izimoto ezinomklamo osezingeni eliphezulu futhi okumnandi ukuzishayela,” kusho lesi sikhulu sikhomba ukufakwa kukagesi njengenye yezinselelo ezinkulu kulo mkhiqizo.
Mayelana nokuqhubeka kokunikezwa kwamamodeli anezinjini ezivuthayo ebangeni le-CUPRA, uPedro Fondevilla akaqinisekisi futhi akaphiki ukuqhubeka kwalobu buchwepheshe esikhathini esizayo somkhiqizo, ekhetha ukusho ukuthi "e-CUPRA sizohlale sikunaka lokho amakhasimende ethu. 'izidingo". Futhi njengoba sazi, kwa-CUPRA sisekhona indawo yamamodeli afana ne I-CUPRA Formentor VZ5:
Kunoma yikuphi, kubonakala sengathi esikhathini esizayo se-CUPRA, injabulo yokushayela iyohlala isendaweni evelele yomkhiqizo, ukukholelwa kukaPedro Fondevilla. Ukugwetshwa okusekelwe eminyakeni engaphezu kwengu-20 yesipiliyoni emkhakheni wezimoto.
Indlela kaPedro Fondevilla
Ngeziqu zeBusiness Administration and Management azithola eNyuvesi yaseBarcelona kanye neziqu ze-Postgraduate in Marketing azithola e-ESADE Business School, uFondevilla waqala umsebenzi wakhe wobungcweti njengomlawuli eFrance e-Renault Group, ngaphambi kokubuyela eSpain neQembu elifanayo.
Ngo-2006, wajoyina iVolkswagen España Distribución Group (ngaleso sikhathi eyayiyi-VAESA), esebenza ezikhundleni ezehlukene endaweni Yezentengiselwano waze wafinyelela eMnyangweni Wezokumaketha weVolkswagen, okuyisikhundla asibambe kwaze kwaba ngu-2018, unyaka ajoyina ngawo i-SEAT S.A.