U-Rua Maria Pia, e-Lisbon, uphinde waba ikheli elikhethiwe lomcimbi waminyaka yonke we-Razão Automóvel. Lokhu bekulokhu kwenzeka eminyakeni yamuva, kodwa ngo-2022 kuzohluka.
Ngaphambi kwezethameli zezivakashi ezingaphezu kuka-80 - ezakhiwe ngabamele izikhungo, imikhiqizo, ama-ejensi nabalingani - u-Guilherme Costa no-Diogo Teixeira, abasunguli be-Razão Automóvel, bamemezele izindaba ezibalulekile mayelana nekheli le-Razão Automóvel.
"Isizindalwazi sethu senziwa kabusha ngokujulile futhi ithimba lethu lizovula indlunkulu entsha", kusho uDiogo Teixeira.
Ngokubuka kwamakhasi angaphezu kwezigidi ezingu-20 ngonyaka, iwebhusayithi ye-Razão Automóvel ingumholi ovelele phakathi kwemidiya ekhethekile. Ubuholi obudlulela kuzo zonke izinkundla lapho isihloko sikhona: i-Instagram, i-Facebook ne-YouTube.
“Sikholelwa ukuthi akukhona nje kuphela ukuthi kunendawo yokuqhubeka, kodwa kubalulekile ukuthi siqhubeke sinikeza abafundi bethu izici ezintsha namafomethi,” kusho uDiogo Teixeira, umshicileli nomsunguli weRazão Automóvel.
Ikheli “elingokoqobo” le-Razão Automóvel nalo lizoba nezindaba ezibalulekile. "Sakha ihabhu yokuqukethwe ye-AUTO enkulu kunazo zonke ezweni," kusho uGuilherme Costa, umqondisi nomsunguli we-Razão Automóvel. “Izitudiyo ezimbili zakhiwe kusukela ekuqaleni, amandla okusakaza imicimbi bukhoma, igumbi lezindaba elisha sha. Lolu wuguquko olukhulu kakhulu emlandweni wethu”, ephetha.
Ngo-2022 i-Razão Automóvel igubha iminyaka eyi-10 yaba khona futhi “zonke lezi zindaba zilindele isu lethu leminyaka eyishumi ezayo: okuqukethwe kwe-multimedia, kusukela kuvidiyo kuya ku-podcast namafomethi amasha azoba ngeyokuqala e-Portugal”. Sifuna ukuba lapho kukhona abafundi bethu,” kusho uDiogo Teixeira.
Ngaphezu kokugxila ekukhiqizeni okuqukethwe, indlunkulu entsha ye-Razão Automóvel, umklamo wayo wezakhiwo wathuthukiswa yi-DIRETRIZ, iphinde ikhathazeke ngokusimama. “Sifuna ukuhambisana nomkhakha wezimoto kulolu hlelo lokushintshwa kwamandla. Isakhiwo esisha sizoba nesiteshi sokushaja ama-tram, ama-solar panel kanye nezixazululo ezihlukahlukene zokwandisa amandla okusebenza kahle emisebenzini yethu yansuku zonke ", kusho uGuilherme Costa.
Ekugcineni, uDiogo Teixeira ukhumbule ukuthi naphezu “kwezinselele ezinkulu umkhakha oye wabhekana nazo eminyakeni emibili edlule, ibhalansi inhle kakhulu. Le miphumela isivumela ukuthi sibhekane nonyaka olandelayo ngethemba. Asikwazi ukuhlehlisa ikusasa, kuwumthwalo wethu ukulilungiselela”.
Ngaphezu kwalabo abanomthwalo wemfanelo kulo mkhakha - amabhrendi, ama-ejensi kanye nozakwethu - umcimbi we-Razão Automóvel uphinde waba nokuba khona kwesikhungo se-Portuguese Air Force, i-National Republican Guard kanye namaphoyisa okuphepha komphakathi.
Mayelana nesizathu Sezimoto Yasungulwa ngo-2012, i-Razão Automóvel iyincwadi ehamba phambili emkhakheni wezimoto e-Portugal, ukukhetha kokuqala kwamaPutukezi uma kuziwa kokuqukethwe emkhakheni wezimoto. Okuwukuphela kokushicilelwa okukhethekile nabamele imiklomelo emithathu eyinhloko yemboni yezimoto: Imoto Yonyaka ePortugal; Imoto Yonyaka kanye Nemiklomelo Yezimoto Yomhlaba (Ijaji kanye Nomqondisi). Kwethulwa ezinkundleni zokuxhumana eziyinhloko zanamuhla - iwebhusayithi, i-Instagram, i-Facebook, i-YouTube, i-Podcast kanye nencwadi yezindaba - i-Razão Automóvel iyisihloko somsebenzi okhethekile onethonya elikhulu e-Portugal. Ngo-2021, uRazão Automóvel wawina esigabeni esithi “Best Journalism Film” se-International Motor Film Awards (IMFA). I-IMFA ingeminye yemiklomelo ehlonishwayo yokukhiqiza okulalelwayo nokubonwayo emkhakheni wezimoto.