Yake yaba umkhiqizi wezimoto zezemidlalo engakwazi ukusho okuthile mayelana nokudayiswa, i-Porsche namuhla iyindaba ebucayi yokuduma futhi, ngaphezu kwakho konke, inzuzo - ngisho noma ihlaziywa eqenjini elinezinhlobo ezimbalwa ezijwayelekile, njengecala leVolkswagen Group. Ukukhombisa lokhu, kunezibalo zika-2017, ezimemezela isamba samayunithi angama-236 376 adayisiwe.
Namuhla, ngebanga elisekelwe kumamodeli amahlanu - i-718, i-911, i-Panamera, i-Macan ne-Cayenne - iqiniso liwukuthi umenzi we-Stuttgart usephenduke inkomba, futhi ngokwemibandela yezohwebo. Ngiyabonga, kusukela ekuqaleni, eziphakamisweni ezifana neMacan, iSUV ephakathi nendawo eyethulwa ngo-2014 nokuthi, ngo-2017 kuphela, ithengise amayunithi angaphezu kwezinkulungwane ezingama-97 , noma isaluni yezemidlalo yePanamera. Okungukuthi, ukusebenzisa leli thuba lokuthi isizukulwane esisha sethulwa ekuqaleni konyaka odlule, safinyelela kuDisemba 31 ngamayunithi ayizinkulungwane ezingama-28 - inyuke ngo-83% uma kuqhathaniswa nonyaka odlule.
Okuhlaba umxhwele kuzona ngokwazo, lezi zibalo zibonisa, ngaphezu kokukhuphuka ngo-4% kwenani eliphelele le-Porsche, ikhono lomkhiqizi lokuthi, kungakapheli iminyaka eyisithupha, liphindwe kabili ukuthengisa kwayo. Ukusuka kumayunithi ayi-116 978 ngo-2011 (unyaka lapho ukuthengiswa kwakusabalwa ngokonyaka wezimali, hhayi ngokwekhalenda), kuya kumayunithi angaphezu kuka-246,000 amakwe ngo-2017.
I-Porsche, umkhiqizo… i-generalist?
Ngakolunye uhlangothi, nakuba incazelo yalokhu kukhula ibuye igxile ezinambeni uhlobo lwemoto yaseJalimane oluye lwazuza ezimakethe ezifana neChina - lokhu kwakamuva, empeleni, ukugqwesa kwemakethe yomkhiqizi namuhla -, akukho kulokhu okufihla lokho. kuyiqiniso elingephikwe futhi elimangaza nakakhulu— ukuthi i-Porsche njengamanje ithengisa izimoto eziningi ngaphezu kwakho konke okusemandleni ayo kanye nezimbangi zayo zihlangene!
Uma ngeminyaka yawo-1990, ngaphambi kokwethulwa kwePorsche Boxster - imoto enesibopho sokusindisa umkhiqizo - ukuthengiswa komhlaba wonke komkhiqizi wezimoto zezemidlalo waseJalimane bekungaphansi kwamayunithi angama-20,000 ngonyaka, namuhla idlula bonke abakhiqizi abakhulu bezimoto zezemidlalo.
Isibonelo, futhi ngisho namabanga afanele mayelana nokuma, singakwazi ukwengeza i-Aston Martin, i-Ferrari, i-McLaren ne-Lamborghini, futhi ukuthengiswa okuhlangene kwakho konke, ngo-2017, kuhambelana ngaphansi kwe-10% yezimoto ezithengiswayo. by Porsche.
Ukwethulwa kweCayenne futhi kamuva kwePanamera kanye neMacan kuguqule uhlobo lomakhi obanzi kakhulu - singasho… generalist? - nakuba kugcizelelwa umlingisi wezemidlalo wamamodeli ayo, ngisho nalapho ebhekisela kumathani angaphezu kwamabili ama-SUV.
Abanye abakhiqizi kuzodingeka basebenze njengereferensi, njengeJaguar, enamamodeli abekwe kangcono “ukwenza izinombolo”. Kodwa noma kunjalo, uhlobo lwe-feline aluzange ludlule amayunithi angu-178 601.
Amandla omkhiqizo we-Porsche. Ngaphandle kokungabaza, iyamangalisa…