AbakwaToyota bethule umazisi wabo omusha obonakalayo e-Europe, ogqamisa uhlobo olusha lwelogo nokubhalwa kwamagama - olwaqalwa ngo-1989.
Njengoba sibonile kwezinye izinhlobo ezifana neBMW noma iNissan, inhloso yalokhu kuguqulwa wukuthuthukisa ukuxhumana namakhasimende ayo athanda ukuthanda idijithali neselula, kanye nokuphawula uguquko lweToyota isuka enkampanini ekhiqiza izimoto iye kweyomhlaba wonke. eyodwa yokuhamba.
Ubunikazi obusha obubonakalayo, bufuna ukuxhumana “ngokulula, ukucaca kanye nesimanjemanje”, futhi ukufeza lokhu kwacatshangwa ngokusekelwe ezimisweni ezine ezibalulekile: i-avant-garde, isithombe esisezingeni eliphezulu, esihloselwe umakhalekhukhwini, nokungaguquguquki kakhulu kuwo wonke amayunithi ebhizinisi kanye amabhrendi amancane.
Kungumkhuba omkhulu wezinsuku zethu maqondana namalogo: idizayini eyisicaba. Ngamanye amazwi, kuleli cala nakwabanye embonini yezimoto, izinguqulo ezimbili-dimensional zamalogo cishe njalo zimelelwe ngombono wevolumu.
Uphawu lwama-ellipses amathathu lufana nalokhu ebesikwazi kakade, kodwa inguqulo entsha manje isinezinhlangothi ezimbili - kulula ukuhlanganisa nokufunda ngedijithali - futhi ilahlekelwa ukuhlotshaniswa kwayo negama elithi Toyota, into uphawu lwaseJapane oluthethelela ngayo. ukuqashelwa kophawu , “ngoba uphawu luqashelwa kulo lonke elaseYurophu”.
Bhalisela iphephandaba lethu
Ngokuhambisana nokushintshwa kophawu, kunezinye izinguquko ezenziwayo njengokuhlonzwa kohlelo olusetshenziswa iToyota Plus, oseluhlonzwe njengeToyota Used Trust.
UDidier Gambart, iPhini Likamongameli Wezokuthengisa, Ukumaketha & Nesipiliyoni Sekhasimende kwaToyota Motor Europe"Sithuthukise uhlobo olusha olubonakalayo olubonakalayo sicabanga 'kusasa'. Sasigxile ekuxhumaneni namakhasimende kangcono nakakhulu, ukuwavumela ukuthi ahambisane nokwanda okusheshayo kwezimoto ezisebenza ngogesi zakwaToyota, izinsiza zokuhamba kanye nokudayiswa kwe-inthanethi."
Ukwethulwa kwaseYurophu kobunikazi obusha obubonakalayo kuqale ngoJulayi 20, kodwa kuzoqala, ezingeni lomkhiqizo, ngokwethulwa kwesizukulwane esisha seToyota Yaris.