Ngesikhathi kwethulwa isu elisha i-New Auto, umqondisi omkhulu weVolkswagen Group, uHerbert Diess - obone inkontileka yakhe inwetshwa yaze yafinyelela ku-2025 ngaphambi kwekusasa lesikhondlakhondla saseJalimane - akazange ahluleke ukwethula inkulumo encane lapho ethi iCUPRA isivele uthengisa ngaphezu kwe-Alfa Romeo.
Muva nje sibike ukuthi iVolkswagen Group izame kanjani, futhi, ukuthenga i-Alfa Romeo kuFCA ngo-2018.
Isiphakamiso esenziwe nguHerbert Diess ngokwakhe kwi-FCA (ngaleso sikhathi), ngesicelo sikaFerdinand Piëch (manje ongasekho), ngemuva kwamahemuhemu angaleso sikhathi ayephakamisa ukuthi iqembu lase-Italian-American lingashintsha uhlobo lomlando wase-Italy njengoba lenzile, impumelelo, neFerrari eminyakeni embalwa ngaphambili.
Kusuka ku-FCA, ngomlomo womqondisi wayo owayephethe ngaleso sikhathi uMike Manley, kuqhamuke “Cha” ukuze bathole impendulo, kodwa kubonakala sengathi “ukuzifela” kweVolkswagen Group ngo-Alfa Romeo - osekudonse amashumi eminyaka - akubonakali kuphelile okwamanje. . Buka futhi ulalele u-Herbert Diess ngesikhathi sethulwa ngohlelo lwesu lweqembu:
Uma impumelelo yezohwebo ye-CUPRA ingaqinisekiswa kalula, ukuqhathanisa ukusebenza kwayo kwezentengiselwano nalokho kwe-Alfa Romeo kusho ukuthi iVolkswagen Group ibheka uhlobo lwayo olusha lweSpanishi njengesimbangi sayo.
Okwamanje, asikwazi neze ukubabona njengezimbangi, ngoba bobabili, namuhla, "abaweli" ngisho emakethe. Ngaphandle kokugxila kwezemidlalo kwe-CUPRA, uhla lwayo olukhula njalo lugxile ku-C-segment - i-Ateca, i-Leon, i-Formentor kanye, maduze nje, i-Born. Njengamanje i-Alfa Romeo ihlala engxenyeni engenhla, i-D, enamamodeli amabili, okuwukuphela kwephothifoliyo yayo, i-Giulia ne-Stelvio.
Kusukela ngonyaka ozayo, u-Alfa Romeo uzobuyela esigabeni C - ngemuva kokuphela kwe-Giulietta ngo-2020 - ne-Tonale, i-SUV ephakathi kwebanga eliphakathi lapho phakathi kwezimbangi zayo ezingaba khona singabheka i-CUPRA Formentor njengenye yazo.
Noma kunjalo, singayibheka i-CUPRA njengembangi ye-Alfa Romeo? Noma ingabe lesi yisifiso (kanye nenhloso) yeVolkswagen Group, evezwe kulesi sitatimende esifushane kodwa esivusa inkanuko kaDiess?
