Isimemezelo namuhla sokuthi i i-aston martin ine-CEO entsha (i-CEO) yisahluko sakamuva sezikhathi ezinesiyaluyalu ebesiphila ezinyangeni zamuva kumakhi omncane waseBrithani.
U-Andy Palmer ube yi-CEO yomkhiqizo waseBrithani kusukela ngo-2014 futhi ube nesibopho sokukhula kwe-Aston Martin kuze kube muva nje.
“Uhlelo lwayo Lwekhulu Lesibili” (Uhlelo Lwekhulu Lesibili) luyivumele ukuthi ivuselele iphothifoliyo yomkhiqizo, njengoba yethule i-DB11, i-Vantage entsha kanye ne-DBS Superleggera. Ukukhishwa okubaluleke kakhulu okwake kwenzeka? Mhlawumbe i-DBX entsha, i-SUV yokuqala yomkhiqizo - ukwethulwa kusengozini ngenxa ye-Covid-19 - lapho uPalmer enethemba lokuvikela ukuzinza kwezezimali kwe-Aston Martin engahlali izinzile.
"I-British Ferrari"
Bekuyisifiso sika-Andy Palmer ukukhuphula u-Aston Martin abe yi-“British Ferrari” - inkulumo ayisebenzisile engxoxweni abe nayo no-Autocar. Isifiso sokuvelela sigxile, ngaphezu kwakho konke, kumodeli yebhizinisi yohlobo olunamandla lwase-Italy, kodwa futhi ohlotsheni lwemoto oluhlose ukuyinikeza.Bhalisela iphephandaba lethu
Bheka nje i-hyper-sport Valkyrie, okuphinde kube yimodeli yayo yokuqala ngqa ephakathi nenjini - futhi ngeke kube yiyo yodwa. Ezinhlelweni sibona ezinye ezimbili “eziphakathi kwenjini” zisendleleni: iValhalla (2022) kanye neVanquish entsha (2023).
Kodwa-ke, isinqumo sika-Palmer "seyinki" kakhulu kube ukubeka u-Aston Martin emakethe yamasheya - sabona uSergio Marchionne ogulayo enza okufanayo noFerrari lapho ehlukana ne-FCA, futhi ngempumelelo enkulu. Endabeni ka-Aston Martin, indaba ayizange ihambe kahle...
Ngemuva kochungechunge lwemiphumela yokuhweba emincane emihle futhi ebonisa ukulahlekelwa ezinyangeni ezintathu zokuqala zalo nyaka, amasheya omkhiqizo waseBrithani asevele alahlekelwe i-90% yenani lawo lokuqala. Imiphumela eholele ekutheni uPalmer abuyekeze uhlelo lwayo lokuqala, abambezele, isibonelo, ukwethulwa kohlobo oluphambili lwe-Lagonda emakethe.
ULawrence Stroll, umtshali-zimali, manje oyi-CEO
NgoMashi, kwavela uLawrence Stroll, owaziwa kakhulu ngokuba khona kwakhe kuFormula 1 - ungumqondisi weqembu leRacing Point - ehole inhlangano yokutshala imali ezomvumela ukuthi afake amakhulu ezigidi zama-euro ku-Aston Martin (okuningi. edingekayo ukuze kuqinisekiswe ukuqaliswa kokukhiqiza kwe-DBX). Iphinde yaqinisekisa ukutholwa kwe-25% yenkampani kumfelandawonye oholwa nguStroll.
U-Lawrence Stroll manje useyi-CEO ye-Aston Martin futhi uhlelo, okwamanje, lucacile: ukuqala kabusha imisebenzi yokukhiqiza (naye yamiswa ngenxa ye-Covid-19), ngokugxila okucacile ekuqaliseni ukukhiqizwa kwe-DBX. Izimoto zezemidlalo ezisezingeni eliphakathi nendawo ezingemuva ezimaphakathi ne-hyper nazo zisazoqhubeka, ukuze kuqiniswe isikhundla sika-Aston Martin kulo mkhakha wemakethe.
Ubani ongeyona ingxenye yekusasa lika-Aston Martin? Andy Palmer.
Aston Martin DBS Superleggera
U-Aston Martin usene-CEO entsha
Imiphumela engemihle kaPalmer kungenzeka ukuthi yasithwalisa kanzima isinqumo sikaStroll sokuvala isikhala sakhe. Ukukhetha kwe-CEO entsha ye-Aston Martin kwawela kuTobias Moers , umakadebona we-Daimler oneminyaka engaphezu kwengu-25. Futhi kusukela ngo-1994 ubelokhu ehileleka, ikakhulukazi, neMercedes-AMG.
Ukhuphukele esiqongweni seqembu le-Daimler elisebenza kahle kakhulu, njengoba ethathe indima yomqondisi kusukela ngo-2013. U-Moers ungomunye wabashayeli abayinhloko bokunwetshwa kwayo: ukuthengiswa kukhuphuke kusuka kumayunithi angu-70,000 ngo-2015 kuya kumayunithi angu-132,000 ngonyaka odlule.
Ungumuntu onamakhono afanele endimeni ye-CEO ye-Aston Martin, ngokusho kukaStroll:
“Uyingcweti enethalente elikhethekile futhi ungumholi webhizinisi ofakazile, onomlando oqinile phakathi neminyaka eminingi esebenza noDaimler, esinobambiswano olude noluyimpumelelo kwezobuchwepheshe kanye nezohwebo esithemba ukuthi lusazoqhubeka.
Ngesikhathi esenza umsebenzi wakhe, wayazi ukuthi angawandisa kanjani amamodeli, aqinise ukuma komkhiqizo futhi athuthukise inzuzo.”
Ngabe uzoba ngumuntu olungile ongaguqula izinhlanhla zika-Aston Martin (cishe njalo) okhathazekile? Kuzomele silinde.
Ithimba likaRazão Automóvel lizoqhubeka ku-inthanethi, amahora angama-24 ngosuku, ngesikhathi sokugqashuka kwe-COVID-19. Landela izincomo zoMqondisi Jikelele Wezempilo, gwema ukuhamba okungenasidingo. Ngokubambisana sizokwazi ukunqoba lesi sigaba esinzima.