Bekuvele kukhona ubudlelwano bezobuchwepheshe phakathi kwe i-aston martin kanye ne I-Mercedes-Benz , okwavumela umenzi wesiNgisi ukuthi angasebenzisi kuphela ama-V8 e-AMG ukuze ahlomise amanye amamodeli awo, kodwa futhi amukele ukwakhiwa kwe-electronic komkhiqizi waseJalimane. Manje lokhu kubambisana kwezobuchwepheshe kuzoqiniswa futhi kwandiswe.
U-2020 kuzoba unyaka abaningi bethu abangasoze bawukhohlwa, into eyiqiniso futhi ku-Aston Martin, uma kubhekwa yonke intuthuko eyibonile kulo nyaka.
Ngemuva kwemiphumela emibi yezohwebo nezezimali kwikota yokuqala yonyaka (ngaphambi kwe-Covid-19), kanye nokwehla okubalulekile okwalandela emakethe yamasheya, u-Lawrence Stroll (umqondisi weqembu le-Formula 1 Racing Point) ungenelele ukuze abuyisele i-Aston Martin. , ehola i-investimenti ye-investment consortium ephinde yamqinisekisa i-25% ye-Aston Martin Lagonda.
Kwakuyisikhathi lapho ekugcineni kwanquma ukuhamba kwe-CEO u-Andy Palmer, u-Tobias Moers ethatha indawo yakhe e-Aston Martin.
U-Moers uphumelele kakhulu njengomqondisi kwa-AMG, isikhundla abesibambe kusukela ngowezi-2013 esigabeni esisezingeni eliphezulu seMercedes-Benz, esingesinye sezibophezelo ekukhuleni kwayo okuqhubekayo.
Ubudlelwano obuhle noDaimler (inkampani engumzali kaMercedes-Benz) bubonakala buqinisekisiwe.
Bhalisela iphephandaba lethu
Yilokhu esingakusho kulesi simemezelo esisha, lapho ukubambisana kwezobuchwepheshe phakathi kwe-Aston Martin ne-Mercedes-Benz kwaqiniswa futhi kwanwetshwa. Isivumelwano phakathi kwabakhiqizi ababili sizobona iMercedes-Benz inikezela ngezinhlobonhlobo ezinkulu zezitimela zikagesi - kusukela kulokho okubizwa ngokuthi izinjini ezijwayelekile (ukushiswa kwangaphakathi) kuya kumahybrids ngisho nezikagesi -; kanye nokufinyelela okunwetshiwe kuzakhiwo zikagesi, kuwo wonke amamodeli azokwethulwa ngo-2027.
I-Mercedes-Benz izuzani njengembuyiselo?
Njengoba bekulindelekile, iMercedes-Benz ibingeke iphume kulesi sivumelwano “sokunyakaziswa kwezandla”. Ngakho-ke, ngokushintshanisa ubuchwepheshe bayo, umkhiqizi waseJalimane uzothola ingxenye enkulu kumkhiqizi waseBrithani.
I-Mercedes-Benz AG njengamanje inamasheya angu-2.6% e-Aston Martin Lagonda, kodwa ngalesi sivumelwano sizobona lelo bhizinisi likhula kancane kancane lifinyelele ku-20% eminyakeni emithathu ezayo.
imigomo yokuvelela
Njengoba lesi sivumelwano sisayiniwe, ikusasa libonakala liqiniseke ngokwengeziwe kumkhiqizi omncane. AbaseBrithani babuyekeza izinhlelo zabo zamasu kanye namamodeli okuqalisa futhi, singasho, bafisa kakhulu.
I-Aston Martin ihlose ukufinyelela ku-2024/2025 ngokuthengiswa kwamayunithi angaba ngu-10,000 ngonyaka (ithengise cishe amayunithi angama-5900 ngo-2019). Ngomgomo wokukhula kokuthengisa okuzuziwe, inzuzo kufanele ibe ngohlelo lwama-euro ayizigidi eziyizinkulungwane ezingu-2.2 kanye nenzuzo endaweni yama-euro ayizigidi ezingu-550.
Asinaso isiqiniseko sokuthi yiziphi izinhlobo ezintsha ze-Aston Martin ezizobe zisendleleni, kodwa ngokusho kwe-Autocar, ethole izitatimende kubo bobabili uLawrence Stroll noTobias Moers, kuzoba nezindaba eziningi. Amamodeli okuqala azohlomula kulesi sivumelwano azofika ekupheleni kuka-2021, kodwa unyaka ka-2023 uthembisa ukuthi yiwo ozoletha izinto ezintsha eziningi.
U-Lawrence Stroll wayecacisa nakakhulu. Uveze ukuthi izinkulungwane eziyi-10 zamayunithi ngonyaka zizokwakhiwa izimoto zezemidlalo ezinenjini yangaphambili nemaphakathi yangemuva (i-Valhalla entsha neVanquish) kanye “nephothifoliyo yomkhiqizo we-SUV” — i-DBX ngeke kube yiyo yodwa iSUV. Ubuye wengeza ukuthi ngo-2024, ama-20-30% okuthengisa azoba amamodeli ayi-hybrid, kanti owokuqala ongu-100% kagesi ozovela ngaphambi kuka-2025 (umqondo kanye ne-100% kagesi yeLagonda Vision kanye ne-All-Terrain kubonakala kuthatha isikhathi eside noma ukuhlala. ngokokuqala ngqa. indlela).