Isizathu Sezimoto. Kwaqala kanjalo-ke

Anonim

Uyawazi amazwi athi 'leyo ndaba yenza incwadi'. Nokho, indaba ye-Reason Automobile yenze incwadi - iyathakazelisa noma cha, lokho osekungaxoxwa ngakho.

Ngeke sibhale incwadi, kodwa masijabulele okukhethekile kwethu « OKUHLE KWE-DECADE KA-2011-2020 »ukwabelana nawe ngendaba yethu.

Kwaqala kanjani konke? Kwakunzima? Sesikuhlelile konke noma kwakuyiphutha? Miningi imibuzo esingasoze siyiphendule kuwe. Kuze kube manje.

U-Tiago Luís, u-Guilherme Costa no-Diogo Teixeira
(Kwesobunxele kuya kwesokudla) uTiago Luís, uGuilherme Costa noDiogo Teixeira

Masiphendule yonke le mibuzo futhi ake siphinde sivakashele ezinye zezikhathi eziphawule i-Razão Automóvel, kusukela ekusekelweni kwethu kuze kube manje. Ukudlula ekunqobeni kanye nokunqotshwa kwephrojekthi, ngaphandle kwesizotha esingamanga, ebihola emisha yolwazi lwezimoto e-Portugal.

Bhalisela iphephandaba lethu

Kodwa, njengoba kufanele, ake siqale ekuqaleni. Eqinisweni, ake sibuyele emuva kancane. Umhlaba usushintshe kakhulu kangangokuthi sizwa isidingo sokubeka umlando we-Reason Automobile ngesikhathi.

Umhlaba ekuqaleni kweminyaka eyishumi edlule

Yasungulwa ngo-2012, i-Razão Automóvel yazalwa ngesikhathi sokukhula kwe-blogosphere nezinkundla zokuxhumana. Ngaso leso sikhathi, imikhuba yokusebenzisa "i-inthanethi" nayo yayisiqala ukushintsha kakhulu.

Isizathu Umlando Wezimoto
U-Tiago Luís, omunye wabasunguli be-Razão Automóvel ezama ukuthola i-inthanethi ukuze ibuyekeze isayithi (futhi yebo... “lokho” bekuwuphawu lwethu lokuqala). Kwakungunyaka ka-2012.

Kwakungalesi sikhathi lapho omakhalekhukhwini bayeka khona ukuba amafoni aphathekayo "omane" futhi baqala ukuzibona njengamatheminali omthengi wangempela wokuqukethwe nokuzijabulisa. Kusukela lapho usayizi wesikrini namandla okucubungula awakaze ayeke ukwanda.

Omakhalekhukhwini balahlekelwe okhiye bawo futhi sazuza umhlaba wamathuba.

Konke lokhu bekwenzeka ku-inthanethi

Uyayikhumbula iFarmville? Ngiyazi, kuzwakala sengathi bekukwenye impilo. Kodwa uma ukhumbula, izingane kanye nabantu abadala babeyimilutha yalo mdlalo. Kungazelelwe, ubusuku bezigidi zemikhaya bahlukaniswa phakathi kokulima izaqathi nemidlalo ewuchungechunge.

Isizathu Sezimoto. Kwaqala kanjalo-ke 5327_3
I-rally yethu yokuqala e-Portugal, ngo-2014. Bambalwa abantu abazi ukuthi sibukeka kanjani, kodwa uhlobo lwe-Razão Automóvel lwaluvele luqala ukuqashelwa noma yikuphi lapho siya khona.

Ngaleso sikhathi kwakuxakile. Kodwa namuhla, akekho okuthola kuxakile ukuthi sihlala sixhumene. Kusukela eminyakeni eyi-9 kuye kwengama-90 ubudala, kungazelelwe, wonke umuntu wayeku-inthanethi… njalo! Futhi kwakungalesi sikhathi - ngasekupheleni kuka-2010 nasekuqaleni kuka-2011 - lapho abangani abane baqala ukubheka leli qiniso njengethuba. Amagama abo? Tiago Luís, Diogo Teixeira, Guilherme Costa kanye noVasco Pais.

Ngesikhathi esifanayo, izinkulungwane zamanye amabhulogi zazivela nsuku zonke. Ngisho okwethu.

ithuba lethu

Izigidi zabantu zaziku-inthanethi futhi kwakungekho mnikelo walabo abathanda izimoto noma abafuna imoto yabo elandelayo. Bekungawenzi umqondo kithi. Futhi umnikelo omncane owawukhona ngesiPutukezi wawugxile kumawebhusayithi omagazini futhi wawungenakho ukuzimela.

Amawebhusayithi aphesheya abebalulekile kithi, kodwa ukuxhumana okubaluleke kangaka nemakethe kazwelonke kwaqhubeka nokuntula. Kungaleso sikhathi lapho sanquma ukuthi sivale leso sikhala.

Kuleli qophelo, kungaba nethemba elikhulu ukusho ukuthi "sinombono". Okungcono kakhulu, sasithole “isidingo”. Isidingo ebesingenabo ubuwena, igama noma isakhiwo, kodwa lokho kusiphazamise.

Imihlangano yokuqala "yento"

Uma ucabanga ngomhlangano onemininingwane eminingi ehhovisi, onezithombe namashidi e-Excel, khohlwa. Shintshanisa lezi zakhi ukuze uthole i-esplanade, isimo sengqondo esihle nesimnandi.

Kwakukulo mongo lapho okokuqala sakhuluma khona mayelana nokwenzeka kokusungulwa kwe-Razão Automóvel - ngaleso sikhathi eyayingenalo ngisho negama. Manje, uma sibheka emuva kubafundi be-Law, Management and Design, singasho ukuthi asenzanga lutho olubi ohlelweni esiluveze kuphrojekthi yethu yokuhlela.

Isizathu Sezimoto. Kwaqala kanjalo-ke 5327_5
Ngo-2014, u-Razão Automóvel wamenywa emcimbini lapho sahlangana khona ne-"The Justiceiro", uDavid Hasselhoff. Bekuyisigameko sokuqala kweziningi.

Kungaleso sikhathi lapho sanquma khona ukuthi kuzoba iphrojekthi yedijithali engu-100%, ngokusekelwe ezinkundleni zokuxhumana futhi iwebhusayithi yayo izoba ingxenye eyinhloko. Siyazi ukuthi namuhla le fomula ibonakala isobala, kodwa ngikholelwa ukuthi asenzi noma yikuphi ukungabi nabulungisa, uma sithi sasiphakathi kwabokuqala ePortugal ukucabanga ngedijithali ngendlela ephelele.

Ekugcineni, ngoJulayi 2011, ngemva kwemihlangano eminingi - leyo eshiwo ngenhla - igama elithi Razão Automóvel lavela okokuqala. Amagama emncintiswaneni ayemaningi, kodwa i-"Reason Automobile" yawina.

Inkinga yethu enkulu "encane".

Kuleli qophelo, ukwazi amathuluzi esasinawo - amanye wawo ayemasha - kwakuyinselelo enkulu. Njengoba ubona kusizinda sethu semfundo, akekho owazi kahle izinhlelo zokusebenza noma ukuphatha inkundla yezokuxhumana.

Kwakungu-Tiago Luís, umsunguli we-Razão Automóvel futhi osanda kuthweswa iziqu ku-Management, othathe isinyathelo sokuzama ukuqonda ukuthi isizindalwazi sahlelwa kanjani. Imigqa embalwa yekhodi kamuva, iwebhusayithi yethu yokuqala yavela. Bekukubi – kuyiqiniso uJames, kufanele sivume… – kodwa kusenze saziqhenya.

Nakuba uTiago Luís ezabalazela ukugcina iRazão Automóvel ku-inthanethi, mina noDiogo Teixeira sazama ukuthola izizathu zesithakazelo ukuze abantu basivakashele.

Ngokushesha nje lapho le mibono emibili isigcwaliseke kancane, uVasco Pais waqala ukuthuthukisa umklamo womkhiqizo we-Razão Automóvel. Ngaphansi kokuncane, sasuka kuphawu olwalubonakala luklanywe ingane eneminyaka emihlanu saya esithombeni okufanele namuhla sihlonishwe ngumuntu wonke.

Isinyathelo esilandelayo Sesizathu Sezimoto

Okwasimangaza ukuthi, ezinyangeni ezimbalwa ngemva kokuvulwa kwesizindalwazi, iRazão Automóvel yayikhula ngesivinini esimangalisayo.

Nsuku zonke amakhulu abafundi abasha afika kuwebhusayithi futhi izinkulungwane zabantu zakhetha ukubhalisela inethiwekhi yethu yokuxhumana eyinhloko: i-Facebook. Izinga lezindaba zethu beligculisa futhi izindaba esizishicilele zase ziqala ukuba "igciwane" - igama elazalwa ngo-2009 kuphela.

Isizathu Sezimoto. Kwaqala kanjalo-ke 5327_6
Akubukeki njengaso, kodwa lesi sithombe sithathwe ngemuva kuka-23:00, bekungunyaka ka-2013. Ngemva kosuku olude lomsebenzi, sisawatholile amandla okugcina iwebhusayithi ye-Razão Automóvel ibuyekeziwe.

Kulapho sabona khona ukuthi “iresiphi” ye-Automobile Reason yayilungile. Kwase kuyindaba yesikhathi ngaphambi kokuba sisuke emakhulwini siye ezinkulungwaneni zabafundi, futhi sisuka ezinkulungwaneni zabafundi siye ezigidini.

ukuhlolwa komgwaqo wokuqala

Kakade sinezethameli ezihlonipheke kakhulu kuwebhusayithi yethu, ezinqotshwe esikhathini esingaphezu nje konyaka, izimemo zokuqala zokuhlolwa zaqala ukuvela. I-Reason Automobile yayisemthethweni "kwi-radar" yezinhlobo zezimoto.

Bekuyisizathu esikabili sokwenza iphathi. Okokuqala ngoba singagcina sivivinya imoto, okwesibili ngoba bekuyiToyota GT86. Saba nemoto izinsuku ezintathu, kwaze kwaphela izinsuku ezintathu iToyota GT86 empofu ingaphumuli.

Toyota GT86

Umzuzwana ukuthi sasebenzisa ithuba ukukhombisa «umhlaba» ukuthi sivelaphi. Saya e-Kartódromo de Internacional de Palmela (KIP), saba nesithombe sokuthwebula futhi sagcwalisa amapulatifomu ethu ngakho konke esasikukhiqiza ngalezo zinsuku. Umphumela? Kube yimpumelelo futhi kwaba ngeyokuqala emakhulwini amaningi okuhlolwa.

Kusukela lapho, izimemo zaqala ukulandela. Izivivinyo, izethulo zamazwe ngamazwe, izindaba ezikhethekile futhi vele, abantu abaningi ngokwengeziwe balandela umsebenzi wethu.

Konke kucatshangelwe. konke kuhlelekile

Esikhathini esingaphezudlwana konyaka iRazão Automóvel iqalisiwe, saqala ukuhlela izinyathelo ezilandelayo zephrojekthi yethu. Enye yezimfihlo zempumelelo yethu kwakuyilokhu: sasihlale senza yonke into ngobungcweti.

Isithombe esigqanyisiwe sisuka ku-2013, kodwa kungenzeka ukuthi sisuka ku-2020. Ngaleso sikhathi, ubukhulu bethu babuncane, kodwa ukuma kwethu kanye nesifiso sethu kwakungenjalo. Izinkinga zezimali noma zobuchwepheshe azikaze zibe izaba zokungavezi lokho ebesifuna ukuba yikho.

umlando imoto isizathu
Iqembu lethu lokuqala. Kuhlangothi lwesobunxele, phambili ukuya emuva: Diogo Teixeira, Tiago Luís, Thom V. Esveld, Ana Miranda. Kwesokudla, ukusuka phambili ukuya emuva: UGuilherme Costa, uMarco Nunes, uGonçalo Maccario, uRicardo Correia, uRicardo Neves noFernando Gomes.

Ayemaningi amazwi asiqeda amandla, kodwa amazwi akholelwayo amemeza kakhulu. Besiqiniseka ngokuphelele ukuthi uma i-Razão Automóvel iqhubeka nokukhula njengoba yenza, ngolunye usuku ingaba yindlela yokuxhumana esimeme - lokhu ngesikhathi lapho u-100% wokushicilelwa ku-inthanethi wawuseyindlala.

Mhlawumbe kwakuwubufakazi obukhulu kakhulu "bokuzithanda wena" kanye nokuzethemba ezimpilweni zethu. Besikholelwa ngempela ukuthi Isizathu Sezimoto sizoba yilokhu esiyikho namuhla. Lokho nje kukodwa kungasifakazela ukuthi sisebenze kusukela ngo-9:00 ekuseni kuya ku-6:00 ntambama emisebenzini yethu futhi emahoreni asele sisawathola amandla okuphusha i-Automobile Reason.

iminyaka emithathu enzima

Ngalesi sikhathi, ukuphela komthombo wemali engenayo ye-Ledger Automobile kwakuyizikhangiso ze-Google futhi kunjalo… isikhwama sethu semali. Izindlela ezilinganiselwe kakhulu, ezisiphoqelele ukuthi sinxephezelele iphrojekthi yethu yokuhlela ngento kuphela imali eyayingenakuyithenga: ubuhlakani nokuzibophezela.

Isizathu Sezimoto. Kwaqala kanjalo-ke 5327_9
Isithombe sethu sokuqala endlunkulu entsha ye-Razão Automóvel. "Omncane" ngezikhindi ungumhleli wethu oyinhloko, uFernando Gomes. Wawuyeka umsebenzi wokuklama ukuze azinikele kwenye yezinto ayezithandayo: izimoto.

Eminyakeni emithathu nje salandelwa abantu abangaphezu kwezinkulungwane ezingama-50 ku-Facebook futhi sakhiqiza amakhulu ezinkulungwane zokubukwa kwamakhasi njalo ngenyanga. Njengoba sihlala sinake amathrendi nemikhuba yamazwe ngamazwe, sibe ngabokuqala ukwakha iwebhusayithi yezimoto eziphendula u-100%. Kwakukulezi zinzuzo ezincane lapho sasifuna khona ukukhuthazwa ukuze siqhubeke.

Konke okusizungezile, yonke into yayibukeka ifana ngaphandle kwe-Automobile Reason. Ngenxa yalo mehluko nesibindi, eminyakeni emithathu nje sikwazile ukunqoba impahla yethu enkulu kunazo zonke: ukuzethemba kwemboni yezimoto kanye nokutuswa kozakwethu.

Iminyaka yethu yokuqala emithathu yayinjalo, kodwa izinto zisanda kuqala. Siqhubeke iviki?

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