Kwakungu-1968. U-Salvador Fernandes Caetano, umsunguli we-Salvador Caetano - Indústrias Metalúrgicas e Veículos de Transporte SARL, wayengumkhiqizi omkhulu wezindikimba zamabhasi ezweni.
Indlela aqala ukuyihamba eneminyaka engu-20 nje kuphela, futhi okuthe eminyakeni engaphansi kwe-10 yamholela ebuholini bemboni ePortugal.
KwakunguSalvador Caetano I.M.V.T owethula ePortugal, ngo-1955, indlela yokwakha umzimba wensimbi ngokugcwele - elindele yonke imincintiswano, eyaqhubeka nokusebenzisa izinkuni njengempahla yayo eluhlaza. Kodwa kule ndoda kusukela ekuqaleni okuthobekile, owaqala ukusebenza eneminyaka engu-11 ubudala, imboni yezomzimba yayinganele.
"Umsebenzi wakhe webhizinisi" wamphoqa ukuthi aqhubekele phambili:
Salvador Fernandes CaetanoNaphezu kwempumelelo ezuzwe embonini nasezindimbeni zamabhasi [...], ngibe nombono onembile nophelele wesidingo sokuhlukanisa umsebenzi wethu.
Ubukhulu bemboni kanye nodumo inkampani u-Salvador Caetano efinyelele kuyo ngaleso sikhathi, inani labantu ebaqashile kanye nomthwalo wemfanelo eyayiwubonile, kwathatha ingqondo yomsunguli wayo "imini nobusuku".
U-Salvador Fernandes Caetano ubengafuni ukuthi isizini kanye nendawo enokuncintisana kakhulu yemboni yezomzimba ibeke engcupheni ukukhula kwenkampani kanye nekusasa lemindeni encike kuyo. Kungaleso sikhathi lapho ukungena emkhakheni wezimoto kwavela njengenye yezindlela zokuhlukanisa imisebenzi yenkampani.
Ukungena kweToyota ePortugal
Ngo-1968 iToyota, njengazo zonke izinhlobo zezimoto zaseJapane, yayingaziwa eYurophu. Ezweni lakithi, kwakuyimikhiqizo yase-Italy neyaseJalimane eyayibusa imakethe, futhi imibono eminingi yayingenathemba ngekusasa lemikhiqizo yaseJapane.
Umbono kaSalvador Fernandes Caetano wawuhlukile. Futhi uma kubhekwa into engenakwenzeka yenkampani yaseBaptista Russo - eyayinobudlelwano obukhulu nayo - ukuqongelela ukungeniswa kwamanye amazwe kwezinhlobo zeToyota nezinye izinhlobo (BMW kanye neMAN), uSalvador Caetano waqhubekela phambili (ngokusekelwa nguBaptista Russo) ukuzama ukuzuza. inkontileka yokungenisa kweToyota yasePortugal.
Salvador Fernandes CaetanoSaqala izingxoxo nabakwaToyota - okwakungelula - kodwa, ekugcineni, baphetha ngokuthi sasiwukubheja okuhle kakhulu, uma sibheka amandla ethu [...].
Amayunithi okuqala angama-75 eToyota Corolla (KE10) angeniswe ePortugal asheshe adayiswa.
Ngemva konyaka nje, ithemba ngekusasa lohlobo lweToyota labonakala emkhankasweni wokuqala wokukhangisa owenziwa ezweni lakithi, ngesiqubulo esithi: “I-Toyota izohlala lapha!”.
Toyota, Portugal naseYurophu
Eminyakeni emi-5 nje ngemva kokuqala kokuthengiswa kweToyota endaweni yesiPutukezi, ngo-March 22, 1971, imboni yokuqala yohlobo lwaseJapane eYurophu yavulwa e-Ovar. Ngaleso sikhathi isiqubulo esithi “Toyota is here to stay!” ithole isibuyekezo: “I-Toyota ilapha ukuze ihlale futhi ihlale ngempela…”.
Ukuvulwa kwemboni e-Ovar kube yingqophamlando kwaToyota, hhayi ePortugal kuphela kodwa nase-Europe. Lo mkhiqizo, owawungaziwa e-Europe, wawungomunye okhula ngokushesha emhlabeni futhi iPortugal yanquma ukuphumelela kweToyota "ezwenikazi elidala".
Salvador Fernandes CaetanoEsikhathini esiyizinyanga eziyisishiyagalolunye sikwazile ukwakha imboni yokuhlanganisa enkulu kunazo zonke futhi enamathuluzi angcono kakhulu ezweni, okungagcinanga ngokumangaza amaJapane akwaToyota kodwa nezimbangi zethu eziningi ezinkulu nezibalulekile.
Kubalulekile ukusho ukuthi akuyona yonke into "yayingumbhede wama roses". Ukuvulwa kwefekthri yakwaToyota e-Ovar kwaba, ngaphezu kwalokho, ukunqoba kokuphikelela kukaSalvador Fernandes Caetano ngokumelene nemithetho ephikisana kakhulu ye-Estado Novo: uMthetho Wezimo Zezimboni.
Izinyanga eziyisi-9 kuphela. Kwase kuyisikhathi sokuqalisa imboni yakwaToyota e-Ovar.
Yilo mthetho owawulawula amalayisense ezimboni ezindaweni ezibhekwa njengezibalulekile emnothweni wamaPutukezi. Umthetho owawukhona wokukhawulela ukungena kwezinkampani ezintsha emakethe, oqinisekisa ngokomthetho ukulawulwa kwemakethe yizinkampani esezifakiwe, ngokubandlulula ukuncintisana kwamahhala kanye nokuncintisana kwezwe.
Yilo mthetho owakha isithiyo esikhulu ezinhlelweni zika-Salvador Fernandes Caetano zeToyota ePortugal.
Ngaleso sikhathi, umqondisi jikelele we-Indústria do Estado Novo, u-Engº Torres Campo, wayemelene noSalvador Caetano. Kwaba ngemva kwemihlangano ende nenzima lapho owayenguNobhala Wezezimboni ngaleso sikhathi, u-Engº Rogério Martins, wavuma ukuphikelela nobukhulu bezifiso zika-Salvador Fernandes Caetano zeToyota e-Portugal.
Kusukela ngaleso sikhathi, imboni ye-Toyota e-Ovar iqhubekile nomsebenzi wayo kuze kube yilolu suku. Imodeli ekhiqizwa isikhathi eside kakhulu kule fektri kwakuyi-Dyna, ehlangene ne-Hilux ehlanganisa isithombe somkhiqizo wamandla nokuthembeka ePortugal.
IToyota Corolla (KE10).
Toyota ePortugal namuhla
Omunye wemisho edume kakhulu kaSalvador Fernandes Caetano uthi:
"Namuhla njengayizolo, ubizo lwethu lusaqhubeka nokuba yikusasa."
Umoya, ngokusho komkhiqizo, usaphila kakhulu emsebenzini wawo endaweni yezwe.
Phakathi kwezinye izinto ezibalulekile emlandweni wakwaToyota ePortugal ukufika emakethe kazwelonke ihybrid yokuqala emhlabeni ekhiqiza uchungechunge, iToyota Prius, ngo-2000.
Ngo-2007 abakwaToyota baphinde baphayona ngokwethula iPrius, manje eshajwa ngaphandle: iPrius Plug-In (PHV).
Ubukhulu beToyota ePortugal
Ngoxhaxha lwabadayisi abangu-26, amagumbi ombukiso angu-46, izitolo zokukhanda ezingu-57 kanye nokuthengiswa kwezingxenye, iToyota/Salvador Caetano iqashe cishe abantu abayi-1500 ePortugal.
Enye ingqopha-mlando ekuthuthukisweni kwezimoto ezifakelwa ugesi ukwethulwa kweToyota Mirai – i-sedan yokuqala emhlabeni ekhiqiza uchungechunge lwe-fuel cell sedan, eyaqala ukusabalala e-Portugal ngo-2017 ukugubha iminyaka engu-20 yobuchwepheshe be-hybrid.
Sezizonke izimoto zakwaToyota sezidayise izimoto ezifakelwe ugesi ezingaphezu kuka-11.47 million emhlabeni jikelele. EPortugal, kwaToyota sebedayise izimoto ezingaphezu kuka-618 000 kanti njengamanje banezinhlobo ezingu-16, ezingu-8 kuzo ezinobuchwepheshe be-“Full Hybrid”.
Ngo-2017, uhlobo lweToyota luqede unyaka ngesabelo semakethe esingu-3.9% esilingana nezingu-10,397, nokunyuke ngo-5.4% uma kuqhathaniswa nonyaka odlule. Ihlanganisa isikhundla sayo sobuholi ekufakweni kukagesi wezimoto, izuze ukukhula okuphawulekayo ekuthengisweni kwezimoto eziyingxube e-Portugal (amayunithi angu-3,797), ngokukhula ngo-74.5% uma kuqhathaniswa no-2016 (amayunithi angu-2,176).