Uhlobo lwaseBrithani i-Jaguar belulokhu luthuthukisa imbangi yemikhumbi yaseJalimane ye-D-segment iminyaka embalwa. Kodwa kufanele?
Ngicabanga ukuthi ngiyawuthanda umlando. Wezimoto nomlando. Futhi cha, leli phuzu lokuhleleka etafuleni alihlangene nokubambisana kwe-Razão Automóvel ne-History Channel. Kumane kuyisethulo salokho okuzayo. Njengoba nazi, akukusha ukuthi amaNgisi, amaJalimane namaFulentshi angene ezimpikiswaneni. Izincwadi zomlando zigcwele izimpi, ukunqoba kanye nokungqubuzana phakathi kwala mandla amathathu. Owokuqala ube nokwanele ukunqoba izimpi, owesibili uphila kuze kufike esimisweni esithi "owokugcina ukuhleka ..." kanti okwesithathu, into embi, ibone izinsuku ezingcono.
Uma sikhuluma ngamaNgisi – amadlelandawonye asePortugal – ake aba nemboni yezimoto edla lubi emhlabeni, kodwa okwamanje alahlekelwa “ngokucindezela” uma kuqhathaniswa neJalimane. AmaFulentshi, ngendlela yawo, anikeza umoya womusa wawo, kodwa namuhla awasewona amandla aphikisayo ayekade engamaJalimane.
Njengoba sazi, abaseBrithani abalona uhlobo lokuyisa ekhaya futhi lapho bebhekene nokubusa okuphelele kwama-saloon aseJalimane emakethe kanokusho, i-Jaguar - uphawu lwayo lobukhosi manje olusezandleni zekoloni yangaphambili, i-India - ilungiselela ngokuqondile. esiqhudelana naye izinkomba zaseJalimane. Umbuzo wami uthi: kufanele baqhudelane ngqo esigabeni D? Umbono wami uthi mhlawumbe akunjalo.
Ingxenye ekhangayo, ngaphandle kokungabaza. Leyo ucezu olukhulu lokuthengisa olungamelela umkhiqizo, ngokuqinisekile. Kodwa ukutshalwa kwezimali okudingekayo ukuze kuqhudelane iziqhwaga zaseJalimane kungaphezu kwalokho uJaguar angakwazi ukukukhokhela. Okungenani ukuze ukwazi ukuncintisana “ubuso nobuso” nalezi.
Babezofinyelela ekupheleni konyaka bekhathele ngokwezimali. Awekho amandla ezezimali alingana no-Ratan Tata, isikhulu saseNdiya esiphethe uhlobo lwesiNgisi. Namuhla amaJalimane anekhono kakhulu kulokho akwenzayo.
Ngakho-ke kufanele wenzeni uphawu lwesiNgisi? Faka isiginci esikhwameni ugoduke uphuze itiye udle amakhekhe?! Akunjalo. Bangazama, kodwa kufanele bazame ngenye indlela. Ukudala umkhiqizo ogqama ngokuklama kwawo, ukuthwala okuhlonishwayo kanye «nengcweti yaseBrithani».
Bangakwazi futhi kufanele babeke eceleni ukukhathazeka mayelana nesikhala ebhodini noma umthamo wemithwalo ngenxa yedizayini ekhanga kakhulu. Ukuthi bakha umkhiqizo othakazelisayo futhi ohlukile emininingwaneni emincane. Leyo mininingwane eyenza umehluko phakathi kwezimoto ezikhona kanye nalezo ezingaphezulu kakhulu.
Ofuna i-sporty D-segment saloon uthenga iBMW 3 Series, ofuna isaluni entofontofo uthenga iMercedes C-Class, kanti ofuna kancane kule mihlaba yomibili uthenga i-Audi A4. Kulungile… futhi noma ubani ofuna isaluni enamasondo uthenga i-Skoda Superb.
Kodwa noma ubani ofuna ukuthandana nemoto yakhe, ukuyibuka kakhulu kunalokho “lokho nje” akanazo izinketho ezinhle emakethe. Futhi kukule niche - okuyi-niche enkulu impela - elele umhlaba wamathuba emikhiqizo efana ne-Jaguar noma i-Alfa Romeo.
Kunoma ikuphi, vumela i-Jaguar ingaphinde iphinde i-X-Type esabekayo futhi. Indawo yokucwala izinwele esekelwe kuFord Mondeo esivele yazalwa kabi, okwakuyisahluko se-Jaguar sokudabula, ukushiswa nokukhohlwa. Mahhala! Isibankwa, isibankwa, isibankwa...
Imikhiqizo efana ne-Jaguar, phakathi kwamanye ama-brand afana ne-Maserati noma i-Alfa Romeo - engikhumbulayo ukuqinisa umbono wami - inokuthile okungenakuphikiswa, amaNgisi ayibiza ngokuthi "ifa". Igama elithi ngesi-Portuguese esihle lilingana nefa.
Futhi ifa aliphindaphindwa, ngakho-ke bheja kulo. Yilapho amabhrendi afana nalawa engiwashilo angakwazi futhi kufanele, kimina, aqhubeke nokwenza umehluko. Vumela le modeli ye-Jaguar D-segment isuke lapho. Mayifike futhi ingazami ukuba imbangi eqondile yamamodeli ayisithenjwa esigabeni engishilo, kodwa kunalokho into eyingqayizivele. Ifanele ukukhunjulwa futhi ngaphezu kwakho konke: iqhutshwa!