Ushintsho lwesu lwamenyezelwa, ngesikhathi kwethulwa imiphumela yakamuva yenkampani, yi-CEO ye-Ford Motor Company, uJim Hackett, owathi, ecabanga ukuthi "ucasulwe kakhulu" ngokusebenza kweFord eYurophu, wavikela isidingo "sokwenza kabusha. imisebenzi yethu” ezwekazini, okungukuthi, “ukugxila emsebenzini ezimotweni ezinenzuzo enkulu kakhulu zokuhweba nama-SUV”.
Ngesikhathi lapho umkhiqizo we-oval usuvele ulindele unyaka omubi ka-2018, ngemuva kokuthola inzuzo yezigidi ezingu-234 zamaRandi (ngaphezu nje kwezigidi ezingu-200 zama-euro) ngo-2017, umqondisi wezezimali weFord, uBob Shanks, waze wacabangela uhla lwamanje lwaseYurophu. izimoto ezivela kumkhiqizo waseMelika, "ezingakwazi ukukhiqiza inzuzo". Ikakhulukazi ngenxa yokuthi igxile “kumasaluni nasezimotweni ezinemisebenzi eminingi, njenge-C-Max”.
Futhi ngokusho komthombo ofanayo, iziphakamiso ezifana ne-Ford Transit, i-SUV Kuga kanye ne-Ranger pick-up, kanye nezinye izimoto "ezingenisiwe" - nakuba ngaphandle kokuqinisekiswa, u-Shanks ukhuluma nge-SUV Edge kanye nemoto yemisipha i-Mustang - yilezo benza inzuzo enkulu kwaFord e-Europe, sebeqinisekise inzuzo engu-200% ngaphezu kwalokho obekulindelekile, nakuba bengamele ingxenye yomthamo wokuthengisa nemali engenayo.
I-Brexit phakathi kwezigebengu
Okunye okufake isandla ekwehleni kwenzuzo yakwaFord yiBrexit. Okuholele ekwehleni kwenani likaphawundi, kwalimaza ukusebenza komkhiqizo kulokho okuyimakethe yawo ebaluleke kakhulu, eYurophu.Kumphathi wezimakethe zomhlaba wonke wakwaFord, uJim Farley, isinqumo seBrithani sokushiya i-European Union sichaza “okuningi ukuwohloka” kwenzuzo yomkhiqizi eYurophu.
UJim Farley, uMqondisi Wezimakethe Zomhlaba wakwaFordNgo-2016, senze izigidigidi ezingu-1.2 eYurophu, iningi lazo elise-UK. Njengoba i-Brexit nephawundi iqhubeka nokuwa, ibhizinisi lethu eYurophu libone ukwehla okukhulayo.
I-SUV eyengeziwe endleleni
Ngesikhathi lapho iFord isivele idayise amaSUV amathathu e-Europe - i-EcoSport, i-Kuga ne-Edge -, i-EcoSport yaze yafinyelela irekhodi lokuthengisa engxenyeni yesibili ka-2018, uhlobo oluyi-oval luqala, ngakho-ke, ukwethulwa, ngo-2020, kweziningi ezintsha. imikhiqizo ye-crossover nabathandi be-SUV.
Ngokuqondene namamodeli afana ne-C-Max MPV, ukuthengiswa kwawo kuzobe kwehle cishe ngo-18% engxenyeni yokuqala ka-2018, kuya kumayunithi angu-31,888, ngokusho kwedatha evela ku-consultancy JATO Dynamics, manje asengozini yokunyamalala. Okufanayo kwenzeka nge-saloon ye-Mondeo, e-US, lapho inegama elithi Fusion, isivele ikuqinisekisile ukufa ngo-2020; nge-S-Max kanye ne-Galaxy.
Ukutshalwa kwezimali kanye nokusebenzisana nakho kuyingxenye yesu
Ngaphezu kwalokhu kuklanywa kabusha kohlu, umkhiqizi we-Dearborn uhlela ukuqondisa kabusha ukutshalwa kwezimali ekuthuthukisweni kwemikhiqizo emisha, yama-SUV nezimoto ezilula zokuhweba. Lokhu, ngenkathi uzama ukwenza amamodeli amasha afinyelele izimakethe zaseYurophu ngokushesha.
Isinqumo sokuvala imboni yokuhambisa ugesi ephethwe ngabakwaFord eBordeaux, eFrance, sesivele sithathiwe, uma kwenzeka kungekho onentshisekelo yokuthenga, kuze kuphele unyaka.
Eceleni kwalezi zinyathelo, i-Ford iphinde ihlose ukuqinisa inqubomgomo yokubambisana, njengendlela yokuzuza ukubuyisela ngokushesha enzuzweni. Ngale ndlela, ukuqhubeka neqhinga eselivele liholele esiphethweni sokusebenzisana isikhathi eside neqembu laseFrance i-PSA futhi, muva nje, ekubambisaneni neVolkswagen Group, emkhakheni wezimoto ezilula zokuhweba.
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