Ngemuva kweminyaka eminingi "yokungasebenzi kancane", i-Lotus ibonakala iphinde ivela futhi ngaphezu kwe-Evija esevele yembuliwe, imoto yayo yokuqala yezemidlalo ye-hyper kanye nogesi wayo wokuqala, uhlobo lwaseBrithani lwembule i-logo entsha yokungena kule nkathi entsha. .
Njengamanje esezandleni zikaGeely, iLotus ingena esigabeni esisha somlando wayo ngakho akukho lutho olungcono kunophawu olusha lokuyimaka, kuyilapho isebenzisa isivumelwano esisayinwe neqembu le-English Premier League iNorwich City Football Club.
Ngenxa yalesi sivumelwano, i-logo entsha yomkhiqizo owasungulwa nguColin Chapman izovela ejezini lamaqembu entsha yeqembu. Isivumelwano siphinde sihlinzekele ukuthi isikhungo sokuqeqesha seqembu kanye nesikhungo semfundo ephakeme siqanjwe kabusha, ngokulandelana, “Isikhungo Sokuqeqesha I-Lotus” kanye “Ne-Lotus Academy”.
Yini eshintshile kulogo entsha
Iqiniso liyatshelwa, i-logo entsha ayiyona into engaphezu kokuhlelwa kabusha kwalokho okwakukhona kuze kube manje, okwagcina izakhi kanye nokuhlelwa kwe-logo yokuqala ngesikhathi sokusungulwa komkhiqizo, ngo-1948.
Ukuklama kabusha kudlule inqubo yokwenza lula — imiphumela yokuvalelisa ye-3D (ukukhanya nesithunzi), sawubona 2D noma “umklamo oyisicaba”, isixazululo esilula esivumelana kangcono nezidingo zedijithali zanamuhla.
Umehluko omkhulu usekubhalweni komshini osetshenzisiwe - usuke ku-serif typeface waya komugqa - kanye nasekuhlelweni kwegama elithi "Lotus", elibe livundlile.
Bhalisela iphephandaba lethu
Noma kunjalo, umehluko wombala phakathi kophuzi kanye neBritish Racing Green edumile efana nomkhiqizo uyaqhubeka nokuba khona kulogo entsha. Inhloko yezokuthengisa iLotus uSimon Clare uthe uhlobo "Waphinde wabheka ilogo yeLotus yokuqala futhi wakhumbula ifilosofi kaColin Chapman: yenza lula futhi wengeze ukukhanya."
I-Lotus iphinde yaphawula ukuthi “iqala uguquko olukhulu emhlabeni wonke” ithi izotshala imali eningi kumamodeli amasha eminyakeni ezayo ukuze yandise ukufinyelela kwayo futhi izimise njengophawu oluphambili lwamamodeli asebenza kahle kakhulu ukuze ancintisane nemikhiqizo evela ezwekazini. EYurophu”.