Esigabeni lapho imboni yezimoto “ibhekene” nayo, ngasikhathi sinye, imiphumela yobhubhane kanye nesigaba soshintsho olukhulu ngokufakwa kukagesi emotweni, Uhlelo lwesu olusha lweMercedes-Benz ibonakala "njengemephu" ehlose ukuqondisa isiphetho somkhiqizo waseJalimane esikhathini esizayo esiseduze.
Yethulwe namuhla, lolu hlelo aluqinisekisi nje kuphela ukuzibophezela kweMercedes-Benz ekufakeni ugesi uhla lwayo, kodwa futhi lwenza kwaziwe isu lapho uhlobo luhlose ukwandisa isimo salo njengomkhiqizo wokunethezeka, ukwandisa iphothifoliyo yemodeli futhi, ngaphezu kwakho konke, ukwandisa inzuzo.
Kusukela ezinkundleni ezintsha kuya ekuzinikeleni okuqinile ezinkampanini zayo ezincane, uyazi ngemininingwane yohlelo lwamasu olusha lweMercedes-Benz.
Ukuwina amakhasimende amasha kuwumgomo
Enye yezinjongo eziyinhloko zesu elisha le-Mercedes-Benz ukuwina amakhasimende amasha futhi ukwenza lokhu uhlobo lwaseJalimane lunohlelo olulula: ukuthuthukisa ama-sub-brand.Bhalisela iphephandaba lethu
Ngakho-ke, ngaphezu kweMercedes-AMG neMercedes-Maybach eyaziwa kakhulu, ukubheja ukukhulisa uhlobo oluncane lwamamodeli kagesi e-EQ futhi kwakhiwe uhlobo oluncane lwe-"G" oluzoba nesithonjana, njengoba negama lisho. I-Mercedes-Benz endaweni yayo i-Class G.
U-Ola Källenius, uSihlalo Webhodi Lokuphatha lika-Daimler AG kanye ne-Mercedes-Benz AG.Ngalelisu elisha, simemezela ukuzibophezela kwethu okucacile ekufakweni kukagesi kuphothifoliyo yethu yomkhiqizo.
Ama-subbrand ahlukene, amagoli ahlukene
ukuqala nge I-Mercedes-AMG , uhlelo, okokuqala nje, luzoqala ngo-2021 ngokufakwa kukagesi ebangeni lawo. Khona manjalo, isu elisha le-Mercedes-Benz lifuna ukuthi iMercedes-AMG iqhubekisele phambili impumelelo eyibonile kuFormula 1.
Ngokuqondene ne Mercedes-Maybach , kufanele ifune ukusizakala ngamathuba omhlaba (njengesidingo esinamandla semakethe yamaShayina samamodeli aphambili). Ngalokhu, i-sub-brand yokunethezeka izobona ububanzi bayo obuphindwe kabili ngosayizi, nokufakwa kwayo ugesi nakho kuqinisekisiwe.
I-sub-brand entsha ye-"G" isebenzisa isidingo esikhulu i-jeep yodumo eqhubeka nokwazi (kusukela ngo-1979, cishe amayunithi ayizinkulungwane ezingu-400 asedayisiwe), futhi sekuqinisekisiwe ukuthi izophinde ibe namamodeli kagesi.
Okokugcina, mayelana nokuthi yini mhlawumbe yesimanje kakhulu sub-brand Mercedes-Benz, the I-EQ , ukubheja ukuthwebula izethameli ezintsha ngenxa yokutshalwa kwezimali kwezobuchwepheshe kanye nokuthuthukiswa kwamamodeli asekelwe ezisekelweni zikagesi ezizinikele.
I-EQS isendleleni, kodwa kunokuningi
Uma sikhuluma ngamapulatifomu kagesi azinikele, akunakwenzeka ukukhuluma ngalezi kanye nohlelo olusha lwe-Mercedes-Benz ngaphandle kokukhuluma ne-Mercedes-Benz EQS entsha.
Kakade esigabeni sokugcina sokuhlola, iMercedes-Benz EQS kufanele ifinyelele emakethe ngo-2021 futhi izokhipha isiteji esizinikezele, i-EVA (Electric Vehicle Architecture). Ngaphezu kwe-EQS, le nkundla izophinde isungule i-EQS SUV, i-EQE (zombili zihlelelwe ukufika ngo-2022) kanye ne-EQE SUV.
Ngaphezu kwalezi zinhlobo, ukufakwa kukagesi kweMercedes-Benz kuzophinde kusekelwe kumamodeli anesizotha njenge-EQA ne-EQB, ukufika kwawo okuhlelelwe u-2021.
Zonke lezi zinhlobo ezintsha zizojoyina iMercedes-Benz EQC esesiyidayisile kanye ne-EQV kuMercedes-Benz' isithembiso sikagesi sika-100%.
Futhi ngokuhambisana nohlelo olusha lwe-Mercedes-Benz, uhlobo lwaseJalimane lwakha isiteji sesibili esizinikezele kumamodeli kagesi kuphela. I-MMA Ekhethiwe (i-Mercedes-Benz Modular Architecture), izosebenza njengesisekelo samamodeli ahlangene noma anosayizi ophakathi.
Isoftware nayo iyabheja
Ngokungeziwe kumamodeli kagesi amasha angu-100%, ukubheja kuma-sub-brand kanye nezinhlelo zokunciphisa izindleko ezingaguquki ngo-2025 ngaphezu kwama-20% uma kuqhathaniswa no-2019, isu elisha le-Mercedes-Benz lihlose ukutshala imali endaweni yesofthiwe. ezezimoto.
U-Markus Schäfer, Ilungu Lebhodi Lokuphatha lika-Daimler AG kanye ne-Mercedes-Benz AG, obhekele i-Daimler Group Research kanye ne-Mercedes-Benz Cars COO.KwaMercedes-Benz, asilwela lutho olungaphansi kobuholi phakathi kwabakhiqizi bamamodeli kagesi nesoftware yezimoto.
Ngalesi sizathu, uhlobo lwaseJalimane lwenze lwaziwa uhlelo lokusebenza lwe-MB.OS. Ithuthukiswe yiMercedes-Benz uqobo, lokhu kuzovumela uhlobo ukuthi lubeke endaweni eyodwa ukulawulwa kwezinhlelo ezahlukahlukene zamamodeli ayo kanye nezindawo ezisetshenziswa abathengi.
Ihlelelwe ukukhishwa ngo-2024, le softhiwe yokuphathelene futhi ivumela izibuyekezo ezivame kakhulu futhi izothuthukiswa ngombono wokudala umnotho wesilinganiso ovumela ukuncishiswa okusebenzayo kwezindleko.