Isoseji? Sekunje kusukela ngeminyaka yawo-70s. IVolkswagen isineminyaka engaphezu kwengu-45 ikhiqiza amasoseji e-Currywurst, eduze kwesikhungo sayo sezimoto eWolfsburg, eJalimane. Amasoseji asetshenziswa kakhulu ngaphakathi - okungabasebenzi benkampani - kodwa futhi adayiswa phesheya.
Ingabe iVolkswagen iwuhlobo lwezimoto olukhiqiza amasoseji, noma uhlobo lwesoseji olukhiqiza izimoto? Ngaphandle kwalokho, ngonyaka odlule kwaVolkswagen bakhiqize izimoto ezingu-6.2 million emhlabeni jikelele. Khonamanjalo, imboni yamasoseji iWolfsburg isikhiqize amasoseji ayizigidi eziyi-6.8.
Ngakho-ke, futhi, umkhiqizo odayiswe kakhulu wohlobo lwaseJalimane kwakungeyona imoto… kwakuwukudla.
Kodwa iVolkswagen yangena kanjani ebhizinisini lamasoseji? Kulula ukuchaza: umnyango wezezimali wohlobo lwaseJalimane wafinyelela esiphethweni sokuthi ishibhile ukukhiqiza amasoseji aphakela izinkulungwane zabasebenzi bawo kunokuwathenga kumnikezeli wangaphandle.
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Kuyathakazelisa ukuthi amasoseji eVolkswagen angatholakala ohlwini lwezingxenye zomkhiqizo. Ngakho-ke, ungasesha isibani, ivalvu, isibuko… njengesoseji! "Inombolo yengxenye": inombolo yengxenye 199398500.