The «newbies» emakethe: brand abazalwa ekhulwini lama-21

Anonim

Uma engxenyeni yokuqala yalesi Sipesheli sabona ukuthi ezinye izinhlobo zemikhiqizo azikwazanga ukubhekana nezinselelo ezazikhungethe imboni yezimoto ekuqaleni kwekhulu lama-21, ezinye zagcina sezithatha indawo yazo.

Abanye bavela endaweni engekho ngenkathi abanye bezalwa kabusha emlotheni njenge-Phoenix, futhi saze sabona izinhlobo zizalwa… amamodeli noma izinguqulo zemikhiqizo evela kwabanye abakhiqizi.

Sabalalisa amasegimenti amaningana futhi anikezelwe ekukhiqizeni izinhlobo zezimoto ezihluke kakhulu, sikushiya lapha nemikhiqizo emisha imboni yezimoto eyamukele eminyakeni engamashumi amabili edlule.

Tesla

Imodeli ye-Tesla S
I-Tesla Model S, 2012

Yasungulwa ngo-2003 nguMartin Eberhard noMarc Tarpenning, kwaze kwafika ngo-2004 lapho Tesla wabona u-Elon Musk efika, "injini" ngemuva kwempumelelo nokukhula kwayo. Ngo-2009 yethula imoto yayo yokuqala, iRoadster, kodwa kwaba yiModel S, eyethulwe ngo-2012, eyathuthukisa uhlobo lwaseMelika.

Omunye wababambe iqhaza elikhulu ekukhuphukeni kwezimoto zikagesi eziyi-100%, uTesla usezisungule njengophawu kuleli zinga futhi, naphezu kwezinhlungu ezikhulayo, namuhla iwumkhiqizo wezimoto obaluleke kakhulu emhlabeni, nakuba ukude kakhulu. yona eyenza izimoto eziningi.

Abarth

Abarth 695 iminyaka engu-70
Abarth 695 iminyaka engu-70

Yasungulwa ngo-1949 nguCarlo Abarth, inkampani engaziwa izothathwa yi-Fiat ngo-1971 (izoyeka ukuba khona njengenhlangano yayo ngo-1981), ibe ingxenye yezemidlalo ye-giant yase-Italy - esikweleta yona impumelelo eminingi ye-Fiat ne-Lancia. emqhudelwaneni womhlaba werali.

Ezimotweni zomgwaqo, igama Abarth izogcina ithande amamodeli ambalwa hhayi kuphela avela kwa-Fiat (kusuka ku-Ritmo 130 TC Abarth kuya kweyengeziwe “konxiwankulu” Stilo Abarth), kodwa nakwamanye ama-brand eqenjini. Isibonelo, i-Autobianchi ene-“spiky” A112 Abarth.

Kodwa ngo-2007, njengoba i-Fiat Group isivele iholwa nguSergio Marchionne, kwathathwa isinqumo sokwenza i-Abarth ibe uhlobo oluzimele, oluvela emakethe ngezinguqulo "ezinobuthi" zeGrande Punto ne-500, imodeli eyaziwa kakhulu ngayo. .

Izimoto ze-DS

DS 3
I-DS 3, 2014 (post-restyling)

Wazalwa ngo-2009 njengohlobo oluncane lwe-Citroën, Izimoto ze-DS yakhiwe ngenhloso elula kakhulu: ukunikeza i-PSA Group yangaleso sikhathi isiphakamiso esikwazi ukufanisa iziphakamiso zeprimiyamu yaseJalimane.

Ukuzimela kwe-DS Automobiles njengomkhiqizo kwafika ngo-2015 (e-China yafika eminyakeni emithathu ngaphambili) futhi igama layo liqanjwa ngenye yamamodeli adumile akwa-Citroën: i-DS. Nakuba ama-initials amalulwe ku-acronym "DS" incazelo ye-"Distinctive Series".

Ngobubanzi obuningi obugcwele, uhlobo uCarlos Tavares alunikeze iminyaka eyi-10 "ukukhombisa ukuthi luyinani" selimemezele ukuthi kusukela ngo-2024 kuya phambili, wonke amamodeli alo amasha azoba ngogesi.

Genesis

Genesise G80
Genesise G80, 2020

Igama Genesis kwaHyundai yazalwa ingumodela, eyakhuphuka yafinyelela ohlotsheni oluncane lwenkampani futhi, efana ne-DS Automobiles, yagcina isiwuphawu olunegama layo. Ukuzimela kwafika ngo-2015 njengesigaba sokuqala seHyundai Motor Group, kodwa imodeli yokuqala yoqobo yakhululwa ngo-2017.

Zitholele imoto yakho elandelayo

Kusukela lapho, uhlobo lweprimiyamu yakwaHyundai belulokhu luziqinisa emakethe futhi kulo nyaka luthathe “isinyathelo esikhulu” kulokho, lwaqala ukuvela emakethe yaseYurophu edingeka kakhulu. Okwamanje, ikhona kuphela e-United Kingdom, eJalimane naseSwitzerland. Kodwa-ke, kunezinhlelo zokunwetshwa kwezinye izimakethe, futhi okuwukuphela kwento esele okufanele yenziwe ukwazi ukuthi imakethe yesiPutukezi ingenye yazo.

I-Polestar

I-Polestar 1
I-Polestar 1, 2019

Njengobuningi bemikhiqizo eyazalwa kusukela ekuqaleni kwekhulu lama-21, kunjalo futhi I-Polestar "wazalwa" ngo-2017 ukuze azibeke esigabeni se-premium. Kodwa-ke, umsuka wayo wehluka kwezinye okukhulunywe ngazo lapha, njengoba indawo okwazalelwa kuyo i-Polestar yayisemqhudelwaneni womhlaba, igijima amamodeli eVolvo ku-STCC (Swedish Touring Championship).

Igama le-Polestar lizovela kuphela ngo-2005, ngenkathi ukusondela kwe-Volvo kukhula, kwaba nguzakwethu osemthethweni womkhiqizi wase-Swedish ngo-2009. Izotholwa ngokuphelele ngabakwaVolvo ngo-2015 futhi uma, ekuqaleni, yayisebenza njengengxenye yezemidlalo yohlobo lwe-Swedish ( ngandlela-thile emfanekisweni we-AMG noma i-BMW M), izothola ukuzimela maduzane ngemva kwalokho.

Namuhla inesihlalo sayo, i-halo-car kanye nezinhlelo zebanga eliphelele lapho amaSUV aphumelelayo engeke ashodeke.

alpine

Ngokungafani nemikhiqizo esesikhulume ngayo kuze kube manje, i alpine ukude nokuba umuntu omusha. Eyasungulwa ngo-1955, uhlobo lwe-Gallic "luzifihlile" ngo-1995 futhi kwadingeka lulinde kuze kube ngu-2017 ukuze lubuyele ekukhanyeni - naphezu kokumenyezelwa kokubuya kwalo kwenziwa ngo-2012 - lubuya negama elaziwayo emlandweni walo, i-A110.

Kusukela lapho ibidonsa kanzima ukubuyisa isikhala kubakhiqizi bezimoto zezemidlalo nokugibela uhlelo lwe-“Renaulution”, ayigcinanga ngokuhlanganisa iRenault Sport (umnyango wayo wemincintiswano owahlanganiswa nayo ngo-1976), kodwa manje isinezinhlelo zohlobo oluphelele futhi. ...zonke zikagesi.

CUPRA

UCUPRA Wazalwa
U-CUPRA Wazalwa, ngo-2021

Ekuqaleni eyayifana namamodeli ezemidlalo kakhulu avela ku-SEAT - i-CUPRA yokuqala (inhlanganisela yamagama athi Cup Racing) yazalwa ne-Ibiza, ngo-1996 - ngo-2018 CUPRA ibone indima yayo ehamba phambili phakathi kweVolkswagen Group yanda, yaba uhlobo oluzimele.

Nakuba imodeli yayo yokuqala, i-SUV Ateca, iqhubekile “ngokunanyathiselwa” kumodeli ye-SEAT engaziwa, i-Formentor yaqala inqubo yokusuka ku-SEAT, ngamamodeli nobubanzi bayo, ikhombisa ukuthi uhlobo olusha lukwazi ukwenzani.

Kancane kancane, uhla belulokhu lukhula, futhi nakuba lusalondoloza ukuxhumana okuseduze kakhulu ne-SEAT, njenge-Leon, luzothola uchungechunge lwamamodeli ahlukile kulo… kanye nogesi ongu-100%: Ozalelwe (osezofika) ngeyokuqala , futhi ngo-2025 izojoyinwa abanye ababili, i-Tavascan kanye nenguqulo yokukhiqiza ye-UrbanRebel.

Abanye

Ikhulu leminyaka I-XXI idla ubhedu ekwakhiweni kwezinhlobo zezimoto ezintsha, kodwa eChina, imakethe yezimoto enkulu kunazo zonke emhlabeni, imane iyingqophamlando: kuleli khulu leminyaka lilodwa, sekudalwe izinhlobo zezimoto ezingaphezu kuka-400 lapho, eziningi zazo zifuna ukusizakala. i-paradigm shift yokuhamba kukagesi. Njengoba kwenzeka emashumini eminyaka okuqala emboni yezimoto (ikhulu lama-20) eYurophu nase-United States of America, abaningi bazobhubha noma bamunywe abanye, baqinise imakethe.

Kungaba nzima kakhulu ukuzisho zonke lapha, kodwa ezinye sezivele zinezisekelo eziqinile ngokwanele ukuthi zinganda emhlabeni jikelele - kugalari ungathola ezinye zazo, eziqala ukufika eYurophu.

Ngaphandle kweShayina, ezimakethe ezihlanganiswe kakhulu, sibone ukuzalwa kwemikhiqizo efana neRam, eyasungulwa ngo-2010 njenge-Dodge spinoff, futhi enye yemikhiqizo enenzuzo kakhulu ye-Stellantis; kanye nomkhiqizo waseRussia wokunethezeka, i-Aurus, enye indlela yeBritish Rolls-Royce.

I-Ram Pick-Up

Ekuqaleni imodeli ye-Dodge, i-RAM yaba uhlobo oluzimele ngo-2010. I-Ram Pick-up manje isiyimodeli edayiswa kakhulu ye-Stellantis.

Funda kabanzi