U-Herbert Quandt: Indoda Eyekise I-Mercedes Ekuthengeni I-BMW

Anonim

Inkathi yangemva kwempi yayiyinkathi eneziyaluyalu embonini yezimoto yaseJalimane. Imizamo yempi yashiya izwe liguqa ngamadolo, imigqa yokukhiqiza iphelelwe yisikhathi kanye nokuthuthukiswa kwamamodeli amasha afriziwe.

Kulesi simo, i-BMW ingenye yezinhlobo ezihlupheke kakhulu. Nakuba i-502 Series isasebenza kakhulu kwezobuchwepheshe futhi i-roadster engu-507 isaqhubeka nokwenza abathengi abaningi baphuphe, ukukhiqizwa bekungenele kanti i-roadster engu-507 ibilahlekelwa yimali. Okuwukuphela kwezimoto ezagcina ilangabi leBavarian Motor Works livutha ngasekupheleni kwawo-1950 kwakuyi-Isetta encane nezingu-700.

Ilangabi elacishe lacisha ngo-1959. Nakuba onjiniyela kanye nabaqambi bomkhiqizo base bevele banamamodeli amasha alungisiwe, umkhiqizo wawuntula imali kanye neziqinisekiso ezidingwa abahlinzeki ukuze bathuthukele ekukhiqizeni.

bmw-isethi

Ukuqothuka kwase kuseduze. Ebhekene nokuwohloka kokubaleka kweBMW, umkhiqizi omkhulu wezimoto waseJalimane ngaleso sikhathi, uDaimler-Benz, wakucabangela ngokujulile ukuzuza lo mkhiqizo.

Ukuhlasela kwezimbangi ezinkulu zaseStuttgart

Kwakungekhona ngokuzama ukuqeda ukuncintisana - hhayi okungenani ngoba ngaleso sikhathi iBMW yayingelona usongo kwaMercedes-Benz. Uhlelo bekuwukuguqula iBMW ibe umphakeli wezingxenye weDaimler-Benz.

Njengoba abakweletwayo behlale bengqongqoza emnyango futhi umkhandlu wemisebenzi ufaka ingcindezi kumkhiqizo ngenxa yesimo emigqeni yokukhiqiza, uHans Feith, usihlalo webhodi lakwaBMW, ubhekane nabanikazi bamasheya. Okukodwa kwalokhu okubili: kumenyezelwe ukuthi uwile noma wamukele isiphakamiso sezimbangi ezinkulu zaseStuttgart.

Herbert Quandt
Ibhizinisi liyibhizinisi.

Ngaphandle kokufisa ukuveza izinsolo ngoHans Feith, kufanele kuqashelwe ukuthi "ngenhlanhla" u-Feith wayephinde abe ngummeleli weDeutsche Bank, nokuthi "ngenhlanhla" (x2) iDeutsche Bank yayingomunye wababolekisi abakhulu be-BMW. Futhi lokho "ngenhlanhla" (x3), i-Deutsche Bank yayingomunye wabaxhasi abakhulu be-Daimler-Benz. Ithuba nje, kunjalo...

BMW 700 - umugqa wokukhiqiza

NgoDisemba 9, 1959, kwakusondelene kakhulu (kuncane kakhulu) kune Ibhodi labaqondisi bakwaBMW likuchithile ukutholwa kweBMW okuhlongozwayo nguDaimler-Benz. Amaminithi ngaphambi kwevoti, iningi labanikazi bamasheya lihlehlile esinqumweni.

Kuthiwa omunye wababambe iqhaza kulokhu kuhola kwakunguHerbert Quandt (esithombeni esigqanyisiwe). U-Quandt, ekuqaleni kwezingxoxo owayevuna ukudayiswa kwe-BMW, washintsha umqondo njengoba kuqhubeka uhlelo, ebona ukusabela kwezinyunyana kanye nokuntengantenga kolayini bokukhiqiza. Kungaba ukuphela komkhiqizo hhayi nje kuphela umakhi wezimoto kodwa futhi njengenkampani.

Impendulo ivela ku- Quandt

Ngemuva kokuzindla kakhulu uHerbert Quandt wenze lokho abambalwa abebekulindele. Ngokuphambene nezincomo zabaphathi bakhe, u-Quandt waqala ukwandisa ukuhlanganyela kwakhe enhloko-dolobha ye-BMW, inkampani ephelelwe imali! Lapho isiteki sakhe sisondela ku-50%, u-Herbert wangqongqoza emnyango wesifunda saseBavaria ukuze avale isivumelwano esasizomvumela ukuthi aqedele ukuthengwa kwe-BMW.

Ngenxa yeziqinisekiso zebhange kanye nokuxhaswa ngezimali ukuthi u-Herbert wakwazi ukuvumelana nebhange - umphumela wegama elihle ayenalo ku-"square" -, ekugcineni kwaba khona imali edingekayo yokuqala ukukhiqizwa kwamamodeli amasha.

Kwazalwa kanjalo-ke i-Neue Klasse (New Class), okuyizinhlobo ezazizoba isisekelo seBMW esiyaziyo namuhla. Imodeli yokuqala kuleli gagasi elisha kuzoba iBMW 1500, eyethulwa embukisweni wezimoto iFrankfurt ngo-1961 - bekungakapheli iminyaka emibili isimo sokuqothuka.

BMW 1500
BMW 1500

I-BMW 1500 ize ibe yimodeli yokuqala yomkhiqizo ukufaka i-"Hofmeister kink", i-cutout edumile ku-C noma D pillar etholakala kuzo zonke izinhlobo ze-BMW.

Ukukhuphuka kweBMW (kanye nombuso womndeni wakwaQuandt)

Eminyakeni emibili ngemva kokwethulwa kochungechunge lwe-1500, kwaqaliswa uchungechunge lwe-1800. Ngemva kwalokho, uhlobo lwaseBavaria lwaqhubeka nokwengeza ukuthengisa ngemva kokuthengisa.

Nokho, phakathi neminyaka, u-Quandt waqala ukwehlisa ukuphathwa komkhiqizo kusukela kumuntu wakhe, kwaze kwaba ngu-1969 ethatha esinye isinqumo esathinta kahle isiphetho se-BMW (futhi kuze kube phakade): ukuqasha unjiniyela u-Eberhard njengomphathi jikelele we-BMW von Kunheim.

U-Eberhard von Kunheim wayeyindoda eyathatha i-BMW njengohlobo olujwayelekile futhi yayenza yaba uhlobo oluphambili esilwaziyo namuhla. Ngaleso sikhathi uDaimler-Benz wayengayibheki iBMW njengohlobo lwezimbangi, uyakhumbula? Hhayi-ke izinto sezishintshile kwathi ngeminyaka yawo-80 kwaze kwadingeka ukuthi bagijime ngemuva kokulahlekelwa.

U-Herbert Quandt uzofa ngoJuni 2, 1982, sekusele amasonto amathathu ukuba abe neminyaka engu-72 ubudala. Ezindlalifa zakhe washiya inzalo enkulu, eyakhiwe ngamasheya kwezinye zezinkampani ezinkulu zaseJalimane.

Namuhla umndeni wakwaQuandt usengumnikazi wamasheya kwaBMW. Uma ungumlandeli wohlobo lwaseBavaria, umbono nesibindi salo somabhizinisi okukweleta amamodeli afana neBMW M5 neBMW M3.

Zonke izizukulwane ze-BMW M3

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