Yile ndlela uHerbert Diess, umqondisi wohlobo lweVolkswagen, achaze ngayo usongo uTesla alwenza engqungqutheleni “yokuqala” yonyaka yohlobo lwaseJalimane.
Naphezu kweminyaka engamashumi ayisishiyagalombili ikhona, kungokokuqala ukuthi iVolkswagen ibambe ingqungquthela yaminyaka yonke ehloselwe kuphela uhlobo lwaVolkswagen ngaphandle kokubandakanya ezinye izinhlobo zeqembu. Umkhiqizo wethule imiphumela yawo yezimali yekota yokuqala futhi wakhuluma ngekusasa lomkhiqizo.
Ikusasa lincike ekusebenzeni kohlelo Guqula 2025+ , ehlelwe ngemuva kwe-Dieselgate. Lolu hlelo alufuni nje kuphela ukuqinisekisa ukusimama kweVolkswagen Group yonkana, kodwa futhi nokuguqula uhlobo (kanye neqembu) lube ngumholi womhlaba ekuhambeni kukagesi.
Kulolu hlelo, oluzosetshenziswa ngezigaba ezintathu, sizobona, kuze kube ngu-2020, ukugxila komkhiqizo ekusebenzeni kahle, ukuthuthukisa ukukhiqiza kanye nokwandisa imingcele yokusebenza.
Kusukela ngo-2020 kuya ku-2025, inhloso yeVolkswagen wukuba umholi wemakethe ezimotweni zikagesi kanye nokuxhumana. Enye inhloso wukwenyusa ngasikhathi sinye izilinganiso zenzuzo ngo-50% (isuka ku-4% iye ku-6%). Ngemuva kuka-2025, izixazululo zokuhamba zizogxila kakhulu kwaVolkswagen.
Usongo lukaTesla
Izinhlelo zeVolkswagen zokuthengisa izimoto zikagesi eziyisigidi ngo-2025 - zizokwethulwa izinhlobo ezingafika kwezingama-30 ngalesi sikhathi - zingase zithole eTesla ibhuleki elikhulu nelingaba khona. Uhlobo lwaseMelika lulungiselela ukwethula, ngokuhamba kwesikhathi kulo nyaka, i Imodeli 3 , futhi ithembisa intengo yokuhlasela e-US, eqala ku-$35,000.
Umakhi waseMelika, nokho, mncane kakhulu. Ngonyaka odlule kudayiswe acishe abe ngu-80 000 uma kuqhathaniswa neqembu leVolkswagen elidle angu-10 million.
Kodwa-ke, nge-Model 3, i-Tesla ithembisa ukukhula ngokuqhubekayo ekupheleni kuka-2018, ifinyelele izimoto ze-500,000 ngonyaka, futhi ihlose ukuphinda kabili lelo nani ekuqaleni kweminyaka eyishumi ezayo. Lokhu kunjalo, ngokuhambisana nezinhlelo zika-Elon Musk.
Phakathi kwalezi zinhlelo ezimbili, kunephuzu elivamile: lezi zinhlobo ezimbili zihambisana ngenani lamayunithi abafuna ukuwathengisa ngonyaka. Nokho, indlela yokufika lapho iphambene kakhulu. Yikuphi okuzosebenza kangcono: ukuqala ngezimoto zikagesi eziqinisekisiwe, kodwa ezinezinselele ezinkulu esikalini sokukhiqizwa kwayo, noma umenzi wendabuko, osevele enezinga elikhulu, kodwa lokho kufanele kuguqule ukusebenza kwawo?
UHerbert Diess, isikhulu esiphezulu sakwaVolkswagen, wayemi kwelokuthi iVolkswagen izoba nezinzuzo ezinkulu kuneTesla ngokwezindleko, ngenxa yezingxenyekazi zayo ze-MQB kanye ne-MEB modular - yezimoto zikagesi -, ezivumela ukusabalalisa izindleko ngenani elikhulu kakhulu lamamodeli nemikhiqizo.
“Uyimbangi esiyithathela phezulu. I-Tesla ivela engxenyeni ephezulu, noma kunjalo, behla besuka engxenyeni. Kuyisifiso sethu, ngesakhiwo sethu esisha ukuwamisa lapho, ukuwalawula” | U-Herbert Diess
Ngaphandle komehluko omkhulu esikalini, ukushintshela kweVolkswagen ekuhambeni kukagesi kuzodinga ukutshalwa kwezimali okukhulu, yingakho izindleko. Akumele nje batshale imali kubuchwepheshe bukagesi, kuzomele bagcine izinga lokutshalwa kwezimali ekuthuthukisweni kwezinjini ezivuthayo ukuze kuhlangatshezwane namazinga okukhipha umoya aqinile.
"Noma yini uTesla ayenzayo, singayidlula" | U-Herbert Diess
AKUMELE UPHUTHELWE: Isizathu Sezimoto siyakudinga
Ngokuka-Diess, lezi zindleko ezikhuphukayo zizoxazululwa ngohlelo lokuqukatha izindleko. Lolu hlelo, oseluvele lusaqhubeka, luzoholela ekuncipheni kwama-euro ayizigidi eziyizinkulungwane ezingu-3.7 ezindlekweni zonyaka kanye nokwehliswa kwenani labasebenzi, emhlabeni wonke, ngo-30,000 ngo-2020.Ubani ozophumelela ekunqobeni imakethe ngezimoto zikagesi? Ngo-2025 sibuyela ekukhulumeni.
Umthombo: Financial Times