Isu lokuthola isisekelo seMercedes-Benz, BMW kanye ne-Audi e-Europe wukujabulisa amakhasimende ukuthi Genesis uthi asikho isidingo sokuthi baphinde bangene endaweni edayisayo noma indawo yokusebenzela uma bethenga enye yezinhlobo zabo.
NgoNovemba 2015 umhlaba wazi uGenesis, uhlobo oluphambili lweqembu laseNingizimu Korea iHyundai, elaqala kahle emakethe yalo yasekhaya, lalandelwa yi-United States of America, Russia, Australia, Middle East kanye neChina (ngo-April 2021 kuphela) .
Akumangazi ukuthi ukungena eYurophu kuthathe isikhathi eside, ukwazi ukuthi udumo lwama-premium brand aseJalimane lugxilile (njengaleyo yakwaVolvo futhi, ngokuya ngemva kokuphikiswa kokuqala, kwe-Lexus), ekubeni futhi kulesi sifunda lapho ikhasimende lifuna kakhulu. Njengoba uDominique Boesch umqondisi jikelele weGenesis in Europe echaza:
UDominique Boesch, uMqondisi Jikelele weGenesis Europe"Lena kuzoba yinselelo yethu enkulu, ngoba umthengi waseYurophu kule makethe okuhlosiwe nguyena onolwazi futhi odinga kakhulu emhlabeni, kodwa ngiyazi ukuthi sesimi ngomumo."
U-Tyrone Johnson, umqondisi wezobuchwepheshe womkhiqizo omusha, uyawusekela lo mbono, eqinisekisa ukuthi "amamodeli aqala ukuthengiswa kulo nyaka ayehloselwe ukulungiswa okubalulekile mayelana ne-chassis nezinjini, nokuhlolwa okuphelele kumjikelezo we-Nürburgring, hhayi ukuzuza. izikhathi ezihamba phambili, kodwa ukuhlinzeka ngenduduzo ephezulu kakhulu ezimotweni zethu. "
IGenesis iqala ngezikweletu eziningi ngokwezinga elikhona lezinhlobo zayo, kungakhathaliseki ukuthi u-Albert Biermann, ongunombolo-1 oguquguqukayo ezinkampanini zeqembu, usephenduke inkomba kule mboni ngemuva kweminyaka eminingi ehola ukuthuthukiswa kwe-BMW M okuyizo. ireferensi kulesi sahluko.
Ulwazi lwemakethe yaseYurophu kanye nalokho ikhasimende elikufunayo, empeleni, kwakuyisisekelo ekukhethweni kwabaphathi abaningana bakaGenesise, kusukela kumphathi wayo jikelele, uBoesch, ovela endlunkulu yenkampani eFrankfurt (isikhashana esakhiweni esifanayo ne-Hyundai , e-Offenbach , kodwa ngokuthuthela endaweni yayo ehlelelwe izinyanga ezimbalwa ezizayo) izobika ngokuqondile kuJay Chang, i-CEO yeGenesis eSeoul.
Uzosebenzisa ulwazi lwakhe aluthole phakathi neminyaka engu-20 ayichithe kwa-Audi, emsebenzini ayengumphathi jikelele wohlobo lwamasongo eSouth Korea, Japan naseChina, ngaphambi kokubuyela eYurophu njengomqondisi wezentengiso kwa-Audi futhi kamuva, umqondisi we I-Global Retail Strategy yesikhathi esizayo.
pamper ikhasimende
Futhi kukule ndawo lapho eminye imibono lapho uGenesise efuna ukwenza umehluko kwabanye eYurophu izosetshenziswa, njengoba uBoesch esho:
UDominique Boesch, uMqondisi Jikelele weGenesis Europe"Ohlelweni lweminyaka emihlanu esilwenza inkontileka nekhasimende ngalinye, imoto yakho kulindeleke ukuthi iqoqwe futhi ibuyiselwe ekhaya/ehhovisi lakho yi-Genesis Personal Assistant yakho, ngakho akudingeki ubuyele endaweni edayisayo noma workshop endaweni yakho. impilo yonke."
Ngakho-ke, akumangazi ukuthi inethiwekhi yezivumelwano iyancipha (ekuqaleni ezintathu kuphela - eLondon, eZurich naseMunich -, kodwa ngokunwetshwa okuhleliwe) futhi ukuze ukuthula kwengqondo kukhulu, ohlelweni lwayo lweminyaka emihlanu lokwelashwa Ikhasimende le-Genesis lihlanganisa iwaranti yemoto, usizo lobuchwepheshe, usizo lomgwaqo, imoto eshintshwayo, namamephu asemoyeni nezibuyekezo zesofthiwe ezithunyelwa emotweni.
Genesise GV80
Elinye iphuzu elisekelwe esu lokumaketha ukumiswa kwentengo eyodwa, okungaxoxiswana ngayo, umkhuba owawubalulekile ku-Apple futhi osusebenza ngokusetshenziswa kwezimoto (umkhakha lapho izoba nezinselelo ezithakazelisayo ngenxa ye uhlaka lwezimali oluhlukene lwezwe nezwe, njengoba sazi kahle ePortugal…).
Le ndlela yokudala umehluko ensizakalweni yamakhasimende yayingenye yezinto ezibaluleke kakhulu zempumelelo ye-Lexus lapho ifika e-US ngeminyaka yama-90s futhi wayivumela ukuthi inqobe ubuholi kule makethe eminyakeni emihlanu nje, into engacabangeki eYurophu, lapho ukuguqulwa- I-ego brand Toyota Group iyaqhubeka nokuba namavolumu okuthengisa anesizotha kakhulu.
Genesise G80
Udizili, Uphethiloli kanye Nogesi
UGenesis uyazi ukuthi impi izoba nzima eYurophu, kodwa ukubheja kumamodeli amane kulo nyaka ukwenza umthelela: ama-G70 kanye nama-G80 sedans kanye ne-SUV (okumele ibe nesidingo esikhulu) i-GV70 ne-GV80, ngokwethulwa kwento ethize. imodeli yemakethe yaseYurophu engxenyeni yokuqala ka-2022.
“Okwamanje kuzoba nezinjini ezine nezingu-six-cylinder, iDizili nekaphethroli (kanye nezidonsa ngamasondo angemuva namasondo amane), kodwa ekuqaleni konyaka ozayo sizoba neGesi yokuqala kagesi engu-100%. I-G80, ezolandelwa amanye amamodeli amabili angenayo i-emission (eyodwa enesiteji esithile), futhi ngo-2022", uthembisa uTyrone Johnson, obona ukuthi bekungeke kube ngenye indlela: "lo mshado phakathi kokunethezeka nokuhamba kukagesi. akunakugwenywa nakuGenesise”.
G80 ingaphakathi
IYurophu izosabela kanjani kuGenesise?
U-Luc Donckerwolke ungomunye owazi kahle wamakhasimende waseYurophu, ngemva kweminyaka engaphezu kwamashumi amabili (1992-2015) esebenza ku-Volkswagen Group, nobuholi bedizayini be-Bentley njengesinye sezikhundla zakhe ezibaluleke kakhulu. Isakhamuzi sangempela somhlaba wonke (sazalelwa ePeru kanye nesakhamuzi saseBelgium, esike sahlala eFrance, eJalimane, eSpain naseNingizimu Korea), uDonckerwolke uchaza ifilosofi yokuklama kaGenesise ngokuthi “Ubuhle Bemidlalo”, eyakhiwe ngezinto eziveza amandla, ukuphepha kanye nokulula:
U-Luc Donckerwolke, uMqondisi Wokudala, iHyundai Motor Group"Emaphaneli ethu ebhodi, ngokwesibonelo, asifuni ukunikeza ngemenyu enkulu "yokudla kweminwe", kodwa isevisi ye-gourmet ekhethwe u-gourmet butler, ukuze ikhasimende libe nakho konke elikuthanda kakhulu lapho nje likufuna. ” .
Genesis X Concept, isahluko esilandelayo ekwakhiweni komkhiqizo.
Kuzokuthakazelisa ukubona ukusabela kwemakethe yaseYurophu ekufikeni kwalolu phawu, bazi ukuthi abantu baseNingizimu Korea balandele indlela efanayo nemikhiqizo yaseJapan enqubweni yabo yokuya kwamanye amazwe, okokuqala e-United States of America bese kuthi eYurophu futhi bathathe. ingxenye yesikhathi kwathatha iToyota, iNissan noma iHonda ukuthi isebenze kulezi zimakethe.
Ngo-2020 iGenesis idayise izimoto ezingu-130,000 emhlabeni jikelele, ngaphezudlwana kuka-5% wezimoto ezibhaliswe umholi phakathi kwemikhiqizo ephambili, iMercedes-Benz.
Kodwa engxenyeni yokuqala ka-2021 i-8222 Genesis edayiswa e-US isivele ingaphezulu kwe-10% ye-(78 000) ebhaliswe ngumholi u-Mercedes kanye nezinqubo zokuhlukanisa mayelana nenkonzo yamakhasimende (funda, ukutotoswa nokunye okuningi) kanye nemiphumela emihle. ezifundweni ezibaluleke kakhulu zokwethembeka/zekhwalithi ze-JD Power (ezazuza impumelelo ye-Lexus kulelo zwe emashumini amathathu eminyaka edlule) zingavumela ukukhula okuphawulekayo eminyakeni ezayo.
Izimakethe ezincane zase-Europe, njengePortugal, azikafakwa ekhalendeni lokunwetshwa likaGenesise kuleli zwekazi, kodwa ukufika kwazo ePortugal ngeke kwenzeke ngaphambi kwengxenye yesibili yale minyaka eyishumi.