I-BMW kulindeleke ukuthi igcwale imakethe ngokuhlasela okukhulu kwezinhlobo zayo eminyakeni emibili nje vo. Sekukonke kuzoba namamodeli angama-40 azokwethulwa.
Ukube ezinsukwini ezimbalwa ezedlule besikhuluma ngokusika ezinye izinhlobo ezinhlotsheni (ezibanzi) zeBMW neMercedes-Benz, manje sekwaziwa ukuthi uhlobo lwaseBavaria lulungiselela ukwethula izinhlobo ezingama-40 eminyakeni emibili nje kuphela.
Umqondo walesi schizophrenia esibonakalayo ulula: iningi lamamodeli angu-40 amenyezelwe, ngokubikezelwa, ukushintshwa kwamamodeli asevele adayiswa. Nakuba iBMW njengamanje inohlobo olubanzi, izoqhubeka nokukhula esikhathini esiseduze, njengoba sisazobona kufika noma yiziphi izinhlobo ezihleliwe nezimenyezelwe.
Singabona lokhu kuhlasela njengokusabela ekwehleni kwenzuzo yomkhiqizo ngo-2016 kanye nokulahlekelwa komqhele womakhi we-premium othengiswa kakhulu emhlabeni jikelele. Kodwa lesi sitatimende sokugcina singaphansi kwezincazelo ezahlukene. Ngakolunye uhlangothi, iMercedes-Benz ithi ibe ngumholi ngo-2016, yehlisa isikhundla seBMW, okuyiqiniso. Ngakolunye uhlangothi, uma sibheka imiphumela ngeqembu, iBMW ihlala ngaphambili, ihlanganisa iMini neRolls-Royce kuma-akhawunti.
Kungakhathaliseki ukuthi umbono uyini, inhloso yalokhu kudingekile akukhona nje ukwandisa ukuthengisa, kodwa kunalokho ukubuyisela inzuzo. Kuze kube manje, ukugxila ngesikhathi se-biennium ka-2017-18 kuzoqondiswa kumamodeli amakhulu nama-SUV, lapho kuhlala khona ama-margin athandeka kakhulu.
Yiziphi izindaba ezizayo?
Amamodeli angu-40 afaka phakathi zonke izinhlobo zeqembu futhi afaka kokubili amamodeli amasha nokuhluka kwamamodeli akhona. Ukuqala kwalokhu “kuhlasela” kwaqala ngokufika ezimakethe zeBMW 5 Series entsha ne-5 Series Touring.
Phakathi kwezinto ezishabalele, iBMW X2 (BMW X2 Concept in the images) kanye neBMW X7 enkulu kugqame, okuzonikeza isikhala esiningi ohlwini lwesithathu lwezihlalo uma kuqhathaniswa neX5. Okukhulu, ngisho okukhulu kakhulu, kuzoba iziphakamiso zeRolls-Royce: iCullinan, iSUV engakaze ibonwe yohlobo lokunethezeka lwaseBrithani, kanye nomlandeli wePhantom.
Emkhakheni weziphakamiso zezemidlalo sizobona ozongena esikhundleni se-Z4. I-roadster ingumphumela wokubambisana phakathi kwe-BMW ne-Toyota (ezokwethula i-Supra entsha). Ingasuki kungqikithi ye-roadster, i-i8 Spyder ekugcineni izokwaziwa ngendlela yayo eqondile.
AKUMELE UPHUTHELWE: Nawe wawuyilengane
Uma sikhuphuka ngamaleveli ambalwa, maduzane sizobona ukubuya kwe- 8 Series. Imodeli entsha izoba yingxenye yokwandisa ukuzibophezela kwalolu hlobo ekunethezekeni, ngemva kwemiphumela ethize edumazayo yeBMW 7 Series entsha uma iqhathaniswa neMercedes-Benz S- Ikilasi. Okwamanje yinguqulo ye-coupe kuphela eqinisekisiwe, kodwa okuguqulwayo kufanele kuyigcwalise.Siqede ngendlela esiqale ngayo, okungukuthi, ngamaSUV amabili ngaphezulu. Kamuva kulo nyaka, sizohlangana nabalandela i-X3 ne-X5, sigcizelela kakhulu i-X3, okufanele ithole uhlobo olungakaze lubonwe lwe-M, kucatshangelwa ama-prototypes afihliwe abonwe e-Nürburgring.