Awudingi ukuba umhlaziyi ukuze ubone ukuthi unyaka ka-2020 bekuwunyaka onzima ezinkampanini, njengoba ubhubhane lwe-Covid-19 luholela ekwehleni okukhulu kwentengiso. Kodwa-ke, kukhona okuhlukile futhi phakathi kwabo kukhona iBMW M, ingxenye yezemidlalo yohlobo lwaseBavaria.
Yize iBMW Group yehle ngo-8.4% ngonyaka odlule, idayisa izimoto ezingu-2,324,809 ezihlukaniswe ngezinhlobo iBMW, MINI kanye neRolls-Royce, iqiniso lithi iBMW M ibonakale ingangeni kule nkinga.
Ngo-2020, kwadayiswa izimoto zakwaBMW ezingu-144,218, ukukhula ngo-5.9% uma kuqhathaniswa no-2019 futhi, ngaphezu kwakho konke, irekhodi lokuthengisa le-BMW M.
Ngokusho kwalokhu, ukukhula nokudayiswa kwerekhodi kungenxa yempumelelo yeSUV eyanda yonke indawo. Uma ukhumbula kahle, uhla lweBMW M okwamanje lunamaSUV angekho ngaphansi kwesithupha (X2 M35i, X3 M, X4 M, X5 M, X6 M and X7 M).
izindaba ezinhle ezengeziwe
Akukhona nje ukuthengiswa kwe-BMW okuletha ithemba kubasingathi be-BMW Group. Yize u-2020 bekuwunyaka ongavamile, iqembu laseJalimane laze labona ukuthengisa kukhula uma kuqhathaniswa no-2019 engxenyeni yokugcina yonyaka.
Bhalisela iphephandaba lethu
Sekukonke, phakathi nalesi sikhathi, lezi zaba amayunithi angu-686 069 athengisiwe, okubonisa ukukhula kwe-3.2%. Kodwa kuningi, nokuthengiswa kwezinhlobo zikanokusho (i-Series 7, Series 8 ne-X7) namamodeli afakwe ugesi akhulile ngonyaka odlule.
Uma sikhuluma ngezokuqala, nakuba ukuthengwa kweBMW kwehle ngo-7.2%, izinhlobo zayo ezintathu ezibiza kakhulu zikhule ngo-12.4%, zanqwabelana, sezizonke, zidayiswa angu-115,420 ngo-2020.
Ngokufika kwe-iX3 ngo-2021, ukuthengiswa kwezinhlobo ezifakwe ugesi zakwaBMW kulindeleke ukuthi kuqhubeke nokukhula.
Izinhlobo ezifakwe ugesi (zombili i-BMW ne-MINI), ezihlanganisa ama-plug-in hybrids kanye no-100% kagesi, zikhuphuke ngo-31.8% uma kuqhathaniswa no-2019, nokukhula kwamamodeli kagesi angu-100% ku-13% kanye nama-plug-in hybrids ku-38.9%. .