Sekuyophela cishe isigamu sonyaka sibike ukuthi ikusasa elihlakaniphile kungaba ocingweni. Manje, ngokwephephandaba lebhizinisi laseJalimane I-Handelsblatt , lelo kusasa elifanayo lizonqunywa ekupheleni kwalo nyaka nguDaimler, iqembu lezimoto eliphinde lilawule iMercedes-Benz.
Izizathu ngemuva kwesinqumo esingenzeka futhi esinzima kangaka sihlobene Ukungakwazi kukaSmart ukwenza imali.
I-Daimler ayikuvezi ukusebenza kwezimali kwemikhiqizo yayo ngokwehlukana, kodwa eminyakeni yayo engu-20 ikhona (yavela ngo-1998), abahlaziyi balinganisela ukuthi ukulahlekelwa kwe-Smart kufinyelela ezigidini zezigidi zama-euro.
Noma ukuthuthukiswa okuhlangene neRenault kwesizukulwane sesithathu se ezimbili , ukwabelana ngezindleko zentuthuko no-Twingo kanye nokubuyisela isine, kubonakala kulethe inzuzo oyifunayo.
Bhalisela iphephandaba lethu
Ingcindezi isohlangothini lwe-Smart ukuze balethe imiphumela. U-Dieter Zetsche, oyi-CEO yamanje yakwa-Daimler, ongomunye wabavikeli kanye nabameleli bokuhlala unomphela kwe-Smart, uzothathelwa indawo inhloko yeqembu ngu-Ola Kallenius, umqondisi wamanje wezokuthuthukiswa, kanye ne-CV enolwazi kwa-AMG, lapho imodeli yebhizinisi amamodeli anamandla futhi abizayo ayabiza futhi ayathetheleleka.
Ngokwemithombo yephephandaba laseJalimane, u-Ola Kallenius ngeke abe nezinkinga "ukubulala uphawu uma kunesidingo". Ungaphansi kwengcindezi yena - Inzuzo kaDaimler yehle ngo-30% ngonyaka odlule , ukuze ngemva kokuthatha ubuholi beqembu, izindleko kuyodingeka zehle futhi inzuzo izokhuphuka, okusho ukucutshungulwa okuqinile kwayo yonke imisebenzi yeqembu.
Isu elichaziwe lokuguqula i-Smart ibe ibhrendi kagesi engu-100%, kusukela ekuqaleni konyaka ozayo, ingase ingakhiqizi kahle ukuze kuqinisekiswe ukusebenza kwayo kwesikhathi esizayo, konke lokhu kungenxa yezindleko eziphezulu ezizohambisana nalolu shintsho.
Ikusasa le-Smart? Ake sishiye lesi sicaphuno esivela ku-Evercore ISI, ibhange lokutshala izimali, ephepheni kubatshalizimali balo:
Asikwazi ukubona ukuthi ibhizinisi lezimoto ezincane zaseJalimane likwazi kanjani ukwenza inzuzo; izindleko zimane ziphezulu kakhulu.