Minyaka yonke umxhumanisi waseNyakatho Melika i-Interbrand yethula umbiko wayo ngemikhiqizo ebaluleke kakhulu eyi-100 emhlabeni futhi nalo nyaka uyafana. Njengoba kwenzeka ngonyaka odlule, izinhlobo zezimoto ezingu-15 ziyingxenye yale Top 100.
Kunezinsika ezintathu zokuhlola ze-Interbrand ukwenza lolu hlu: ukusebenza kwezezimali kwemikhiqizo noma amasevisi omkhiqizo; indima yomkhiqizo kunqubo yesinqumo sokuthenga namandla omkhiqizo ukuze kuvikelwe imali engenayo yenkampani yesikhathi esizayo.
Ezinye izici eziyi-10 ziyabhekwa ohlelweni lokuhlola, zihlukaniswe ngamaqembu amathathu. Ubuholi, Ukubandakanywa kanye Nokufaneleka. Okokuqala, Ubuholi, sinezici zokuqondisa, uzwela, ukuqondanisa kanye nokuba bukhali; kwesesibili, Ukuzibandakanya, sinokwehluka, ukubamba iqhaza kanye nokuhambisana; kanti kwesesithathu, Ukuhlobana, sinezici zobukhona, ukuhlobana kanye nokwethembana.
Uma ngonyaka odlule ubhubhane lwaba nomthelela ongemuhle kwenani lezinhlobo zezimoto, ngokungafani nezinye izinhlobo ezingezona izimoto, ikakhulukazi ezobuchwepheshe, ezigcine zihlomule ngokusheshisa ukuguqulwa kwedijithali kulo nyaka odlule, ngo-2021 kube nokusimama lelo xabiso elilahlekile.
Yiziphi izinhlobo zezimoto eziyi-15 ezibaluleke kakhulu?
Uhlobo lokuqala lwezimoto phakathi kwezinhlobo eziyi-100 ezibaluleke kakhulu yiToyota, efika endaweni yesi-7, isikhundla esisibambe kusukela ngo-2019. Eqinisweni, isiteji ngo-2021 siyimpinda yalokho esikubone ngo-2020 no-2019: Toyota, Mercedes- I-Benz ne-BMW. IMercedes-Benz ilandela iToyota ngokushesha, okuyizona kuphela izinhlobo zezimoto ezimbili kuTop 10.
Isimanga esikhulu sonyaka kwaba umqansa ocwebezelayo kaTesla. Uma ngo-2020 ibonakale okokuqala kule Top 100 yemikhiqizo ebaluleke kakhulu, yafinyelela endaweni yama-40 jikelele, kulo nyaka ikhuphuke yafinyelela endaweni ye-14, iwuhlobo lwesi-4 lwezimoto olubaluleke kakhulu, yehlisa iHonda esikhundleni.
Kugqame kakhulu kwa-Audi neVolkswagen, abedlula iFord, kanjalo nakwaMINI, abashintshe izikhundla ngeLand Rover.
- Toyota (7th jikelele) - $54.107 billion (+5% phezu 2020);
- Mercedes-Benz (8th) - $50.866 billion (+3%);
- BMW (12th) - $41.631 billion (+5%);
- I-Tesla (14th) - US $ 36.270 billion (+184%);
- Honda (25th) - $21.315 billion (-2%);
- Hyundai (35th) - $15.168 billion (+6%);
- I-Audi (46th) - $ 13.474 billion (+8%);
- Volkswagen (47th) - $ 13.423 billion (+9%);
- Ford (52nd) - $ 12.861 billion (+2%);
- I-Porsche (58th) - $ 11.739 billion (+4%);
- Nissan (59th) - $ 11.131 billion (+5%);
- Ferrari (76th) - $ 7.160 billion (+12%);
- Kia (86th) - $ 6.087 billion (+4%);
- I-MINI (96th) - 5.231 billion euros (+5%);
- ILand Rover (98th) - 5.088 million dollar (0%).
Ngaphandle kwemikhiqizo yezimoto nokuphinde uvakashele i-Top 100 iyonke, izinhlobo ezinhlanu ezibaluleke kakhulu emhlabeni ngokusho kwe-Interbrand zonke ziyingxenye yomkhakha wezobuchwepheshe: i-Apple, i-Amazon, iMicrosoft, i-Google ne-Samsung.
Umthombo: Interbrand