Njengabanye abakhiqizi bezimoto abaningi, iToyota ayizange iqale ngokwenza izimoto. Umlando womkhiqizo waseJapane uhlehlela emuva maphakathi nawo-20s, lapho i-Sakichi Toyoda isungula uchungechunge lwezinsimbi ezizenzakalelayo, ezithuthuke kakhulu ngaleso sikhathi.
Ngemva kokufa kwakhe, lo mkhiqizo washiya imboni yendwangu futhi wathatha ukukhiqizwa kwezimoto (eziphefumulelwe yilokho okwenziwa ezwenikazi elidala) izinyo nezipikili, ezaziphethe indodana yakhe, uKiichiro Toyoda.
Ngo-1936, inkampani - eyathengisa izimoto zayo ngaphansi kwesibongo somndeni I-Toyota (nophawu ngezansi kwesokunxele) - sethule umncintiswano womphakathi wokwakhiwa kwelogo entsha. Phakathi kwemibhalo engaphezu kwezinkulungwane ezingama-27, umklamo okhethiwe waba izinhlamvu ezintathu zesiJapane (phansi, maphakathi) ezihunyushwe zizonke ngokuthi “ Toyota “. Lo mkhiqizo wakhetha ukushintsha u-"D" wegama elithi "T" egameni ngoba, ngokungafani negama lomndeni, lena yayidinga kuphela imivimbo eyisishiyagalombili ukuze ibhalwe - ehambisana nenombolo yenhlanhla yaseJapane - futhi yayilula ngokubonakalayo nangefonetiki .
FUNDA OLUNYE: Imoto yokuqala yakwaToyota kwakuyikhophi!
Ngemva konyaka, futhi kakade nemodeli yokuqala - iToyota AA - ejikeleza emigwaqweni yaseJapane, iToyota Motor Company yasungulwa.
Ngasekuqaleni kwawo-1980, iToyota yaqala ukubona ukuthi uphawu lwayo lwalungathandeki ezimakethe zamazwe ngamazwe, okusho ukuthi lo mkhiqizo wawuvame ukusebenzisa igama elithi “Toyota” esikhundleni sezimpawu zendabuko. Kanjalo, ngo-1989 iToyota yethula ilogo entsha, eyayinama-ovals amabili aminyene, agqagqene ngaphakathi kwendilinga enkulu. Ngayinye yalezi zimo zejiyomethri yathola amakhonco nobukhulu obuhlukene, obufana nobuciko "bebhulashi" obuvela kusiko lwaseJapan.
Ekuqaleni, kwakucatshangwa ukuthi lolu phawu lwaluyi-tangle nje yamasongo angenalo inani lomlando, elikhethwe ngokwentando yeningi uphawu futhi inani lalo elingokomfanekiso lashiywa emcabangweni ngamunye. Kamuva kwafinyelelwa esiphethweni sokuthi ama-oval amabili e-perpendicular ngaphakathi kwendandatho enkulu amele izinhliziyo ezimbili – eyekhasimende kanye neyenkampani – kanti i-oval yangaphandle ifanekisela “umhlaba ohlanganisa iToyota”.
Uyafuna ukwazi okwengeziwe ngamalogo wezinye izinhlobo?
Chofoza emagameni ezinhlobo ezilandelayo: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Lapha e-Razão Automóvel, uzothola "umlando wama-logo" njalo ngesonto.