I-MINI ifuna ukuba yizwi elikhuthele kwezobuciko basemadolobheni futhi ijoyine i-Vhils Studio, i-Iminente ne-Underdogs

I-MINI isanda kumemezela ukusebenzisana ne-Vhils Studio, i-Iminente kanye ne-Plataforma Underdogs, njengendlela yokuthatha izwi elisebenzayo endaweni yesiko lasemadolobheni.

Emcimbini obusePanorâmico de Monsanto, khona kanye enkabeni yeLisbon, uhlobo lweBMW Group luphinde lwathatha ithuba lokwethula uhla oluvuselelwe lwamamodeli, oseluvele lutholakala ePortugal.

Ukusebenzisana kwe-MINI nalezi zinhlaka ezintathu zamasiko kuzohlala unyaka owodwa, futhi kungenzeka kwandiswe.

Ihlanganisani?

I-MINI, yona enemvelo yasemadolobheni kakhulu, ihlanganyele neVhils Studio, Iminente kanye ne-Underdogs ukudala amaphrojekthi afanayo afaka isandla ekuthuthukisweni kwempilo emadolobheni, njalo ngobuciko.

Inhloso iwukugcizelela (ngisho nangaphezulu) ukuxhunywa komkhiqizo waseBrithani nesiko lasemadolobheni futhi kuqinise umlingiswa ophazamisayo ohambisane nawo eminyakeni embalwa edlule, ngesikhathi esifanayo ukuthi "unikeza izwi emkhakheni wezobuciko".

Umphumela wokuqala walokhu kubambisana ifilimu - "ezokhonjiswa" ezinkundleni zokuxhumana zemikhiqizo ehilelekile - okubonisa ukuthi lezi zinhlangano ezine zabelana ngamavelu afana nokubekezelelana, ukulingana, ubumbano nokufakwa.

Nokho, izinyathelo ezilandelayo sezivezwe kahle. Olandelayo ungoSepthemba, kwiFestival Iminente (ezobe yesekwa ngabakwa-MINI), okuzobe kungokokuqala ngqa ukuthi kube ne-cinema ezodlalwa ngabantu. Lolu hlelo “luklanywa” ngokubambisana nomculi uVhils.

KuPedro Faria, i-MINI Brand Manager e-Portugal, lokhu kubambisana, okuyingxenye yephrojekthi yamazwe ngamazwe ye-MINI Voices, kuhlangana kahle nomoya womkhiqizo wasemadolobheni, obufuna ukuthatha isimo sengqondo esisebenzayo ohlelweni lokuguqula amadolobha.

Sijabule kakhulu ngokubambisana nalezi zinhlangano ezintathu zamasiko, eziqashelwa ezweni lonke nasemhlabeni wonke, ngenxa yethalente labo kanye nokuqamba izinto ezintsha. Ukwazi ukwabelana ngolwazi, ukufunda mayelana neminye imibono kanye nokusebenzisana kumaphrojekthi ahlukahlukene kuzovumela umkhiqizo ukuthi uthathe izwi elisebenzayo ekugubheni isiko lasemadolobheni, njengomnyakazo woguquko oluqhubekayo lwamadolobha. Impela impahla enhle ye-MINI.

U-Pedro Faria, Umphathi Womkhiqizo wakwa-MINI e-Portugal

Ngakolunye uhlangothi, u-Romain Trevisan, i-CEO ye-Vhils Studio, i-Iminente kanye ne-Underdogs ichaza ukuthi umgomo "ukuthuthukisa kanye namaphrojekthi wobuciko we-MINI angakwazi ukufaka isandla ngokuqinisekile ekuthuthukisweni kwezindwangu zobuciko zasemadolobheni nasekuthuthukiseni impilo emadolobheni" .

Ububanzi obuvuselelwe busize "ukupenda" umcimbi

Emuva kokwethula lobu budlelwano, obuhlale bunezindonga ezimibalabala zePanoramic yaseMonsanto njengengemuva, iMINI iphinde yathola ithuba lokukhombisa entsha iMINI Electric, MINI 3 and 5 doors, MINI Convertible kanye neMINI John Cooper Woorks enamandla kakhulu.

Wonke lawa mamodeli aseyatholakala ukuze athengiswe ezweni lakithi.