Ingxenye ye-B kwa-Fiat ibibaluleke kakhulu kumkhiqizo amashumi eminyaka amaningi. Ngemuva kokuphela kokukhiqizwa kwe-Fiat Punto ngo-2018, kwakungasekho omele umkhiqizo oqondile engxenyeni, kulokho okuseyiyona enevolumu enkulu emakethe yaseYurophu. Akumangalisi ukuthi lokhu okumenyezelwe ukubuya kwe-Fiat esigabeni se-B ngo-2022 kuthola ukuvelela okukhulu kangaka.
Kodwa iyiphi i-B-segment lena elungiswa yi-Fiat? U-Olivier François, oyi-CEO yakwa-Fiat, ushiya imikhondo ebalulekile esitatimendeni esishicilele isiFulentshi i-L'Argus.
uyakhumbula Umqondo we-Centoventi eyethulwe ngo-2019 e-Geneva Motor Show? Iqokwe njengomlandeli we-Panda, empeleni izoba ngaphezu kwalokho futhi ikhombisa indlela yomqondo okufanele ilandelwe umndeni omusha wamamodeli, okuhlanganisa ne-B-segment.
Eqinisweni, esikuhumusha emazwini ka-Olivier François wukuthi, kungenzeka ukuthi ozongena esikhundleni seFiat Panda kanye neFiat Punto kube yimoto efanayo — ungalindeli ozolandela ngqo iPunto. Uma ukhumbula, ekupheleni konyaka odlule, sabika ukuthi i-Fiat ihlose ukushiya ingxenye yasemadolobheni futhi izimise kabusha engxenyeni engenhla, lapho amandla okwenza inzuzo aphezulu.
Bhalisela iphephandaba lethu
Lokhu kusho ukuthi ozongena esikhundleni sikaPanda ngeke esaba wumhlali wasedolobheni futhi uzokhula ngosayizi — akusho nokho ukuthi usezobizwa ngePanda. Linda "imoto encane, epholile, ejabulisayo, kodwa engeyona ebiza kancane", njengoba u-François esho. Futhi njengeCentoventi, linda…imoto kagesi . Isifiso sihle: I-Fiat ifuna "i-Panda yekusasa" ibe imodeli ezokwenza intando yeningi izimoto zikagesi.
U-François uphakamisa ukuthi lokhu kubuya kwe-Fiat ku-B ingxenye, ngaphezu kwe-"Panda yesikhathi esizayo", kungase kuhambisane nemodeli yesibili yesigaba esifanayo, isikhathi eside, esigxile emndenini - uhlobo oluthile lwe-van / crossover? Akunakwenzeka ukwazi okwamanje.
I-Panda, kusukela kumodeli kuya emndenini oyimodeli
Kwakuyiminyaka embalwa edlule, siseno-Sergio Marchionne ophethe i-FCA, lapho sabona isu elichazwe uphawu lwe-Fiat ngokusekelwe ezinsikeni ezimbili, noma imindeni emibili yamamodeli: okusebenza kakhulu, okuguquguqukayo futhi okufinyelelekayo, okuholwa nguPanda. ; futhi enye i-aspirational more, i-chic, igxile esithombeni, ifakwe ku-500, enesithombe se-retro.
Uma ku-500 sabona leli qhinga lithela izithelo ku-500L no-500X, endabeni yePanda asibonanga lutho. Ukubuyela kweFiat ku-B-segment ngale Panda entsha kuzoba yisahluko sokuqala esivuselelwe kulelo su. Noma okungcono kakhulu, mhlawumbe kufanele sikubize ngensika ye-Centoventi, njengoba izobe isekelwe ezimisweni ezifanayo ezazibusa ukwakhiwa kwayo ukuthi sizobona umndeni omusha wamamodeli, kusukela ku-segment B kuya esigabeni D.
Ingxenye D? Kubonakala kunjalo. U-Olivier François utshele i-L'Argus ukuthuthukiswa kwemodeli engu-4.5-4.6 m ukuthi ithathe leso sikhala (ingxenye ye-D ehlangene ngamagama akhe) - kusukela ku-Croma (isizukulwane sesibili) noma i-Freemont, esingaboni imodeli ebambe isikhundla esiphezulu kangaka kwaFiat.
Phakathi komndeni wama-500 kanye nalo mndeni omusha wePanda/Centoventi, esikhathini esimaphakathi, u-Olivier François uthi iFiat izoba nezinhlobo ezivuselelwe ngamamodeli ayisithupha.
500, umndeni okhulayo
Kusanda kwethulwa iFiat 500 entsha ekhiqiza ugesi ngo-100% no-100% okulindeleke ukuthi ingene emakethe ngoSepthemba - okuthe nakuba isikhulile kodwa izoqhubeka nokuzibeka esigabeni A. Uma sekushintshwa iPanda babe isiphakamiso se-A-segment yakwaFiat kuphela.
Yize ithathe indawo yeFiat 500, eyethulwa ngo-2007 futhi isadayiswa, lezi zinhlobo ezimbili zizodayiswa ngokufana eminyakeni ezayo.
Sisabhekene nenkathi yoshintsho phakathi kokuhamba komlilo nokuhamba kukagesi, futhi izohlala iminyaka eminingi. Akukhona nje kuphela ukuthi ubuchwepheshe bubiza kakhulu, kodwa ijubane lokutholwa yizimakethe liyahlukahluka. Ngeke kwenzeke ukuthi iNovo 500 iphindaphinde ivolumu yokuthengisa eyandulelayo (irekhodi elisha ngo-2019, elifinyelela kumayunithi angaba ngu-200,000 emhlabeni jikelele, kanye neminyaka eyi-12 ngemva kokwethulwa - okuyisimanga) ngoba lisebenza ngogesi kuphela.
Kodwa kuyisifiso sakwaFiat ukuthi iNovo 500 kagesi kungenzeka, esikhathini esizayo, kube iyona kuphela ezomakethwa. Ukusiza kulolu shintsho, isizukulwane sokuqala siphinde sazibona sesifakwe ugesi kancane, njengoba kufike uhlobo lwe-mild-hybrid 12 V ehambisana nokwethulwa kwenjini entsha evuthayo, i-three cylinder 1.0 Firefly.
Amanye amalungu omndeni azoba neziphetho ezihlukene. I-500X, i-B-SUV, izoba nomuntu ozongena esikhundleni futhi izohlukaniswa “kwiSUV engenzeka yomndeni wakwaCentoventi” — mhlawumbe umkhondo ocacile wokuthi iyiphi ezoba imodeli yesibili ezophawula ukubuya kweFiat esigabeni B. ku-Olivier UFrançois ukuba nomuntu ozongena esikhundleni, kodwa ngokunye okungeyona i-MPV - okwamanje, izohlala idayiswa.
Futhi Uhlobo?
Ngemuva kokuthi ukulandelana kwakhe kusengozini noSergio Marchionne, Uhlobo luzobona impilo yakhe inwetshiwe - hhayi umthengisi ongcono kakhulu, kodwa ngokuqinisekile wayenomsebenzi omuhle kakhulu wokuhweba. Kuhleliwe, kusenesambulo kulo nyaka, ukulungiswa kabusha kwemodeli kanye nezinjini ezintsha - izinjini ze-Firefly 1.0 Turbo, njengoba sesibonile kakade ku-500X, ngokunokwenzeka ngenketho ye-hybrid-hybrid. Kuthiwa ingase ibonakale iwuhlobo lwayo lwe-crossover, isesimweni esifanayo nese-Active version yeFord Focus.
Kepha kubukeka sengathi ngeke ikulungele ukulungiswa kabusha, nomlandeli wayo - ngesinye isikhathi ngo-2023-24 - ihlanganiswe nomndeni wakwaPanda/Centoventi, ngakho-ke kuzoba imodeli ehluke ngokuphelele ohlotsheni esilwaziyo manje - olunama-crossover tic afana i-Centoventi, futhi inengaphakathi eliguquguqukayo. Kusazobonakala ukuthi izophinde ibe ngogesi kuphela noma izoqhubeka nokuhlinzeka ngezinjini ezivuthayo zangaphakathi.
Ukuhlanganiswa ne-PSA
Ngemuva kweminyaka yokuntengantenga, ekugcineni kuba nokuyaluza ngasohlangothini lwe-Fiat, futhi ayikwazanga ukuvela emthonjeni ongcono kune-CEO yomkhiqizo. Kodwa-ke, esitatimendeni sakhe, u-Olivier François akazange akhulume lutho mayelana nokuhlanganiswa okuzayo neGrupo PSA. Izingxoxo zisasaqhubeka, zombili izinhlangothi zinentshisekelo esivumelwaneni ngokushesha okukhulu, ngisho nokubhekana kangcono nemiphumela yalolu bhubhane emnothweni.
Izinga lezi zinhlelo ezizoqhubeka ngalo ngemuva kokuqhubeka kokuhlanganiswa kusesekuseni kakhulu ukuthi singasho.
Umthombo: L'Argus.
Ithimba likaRazão Automóvel lizoqhubeka ku-inthanethi, amahora angama-24 ngosuku, ngesikhathi sokugqashuka kwe-COVID-19. Landela izincomo zoMqondisi Jikelele Wezempilo, gwema ukuhamba okungenasidingo. Ngokubambisana sizokwazi ukunqoba lesi sigaba esinzima.