“D” usuku luyeza! Kuzoba ngoMashi 4 , ngobusuku bangaphambi kokuvulwa kombukiso wezimoto i-Geneva Motor Show, ukuthi igumbi lemicimbi yalo mcimbi wekhulunyaka lizophinde libambe umcimbi wokumenyezelwa kweCar Of The Year (COTY, yabangane) kanye nokuklonyeliswa kwemiklomelo umakhi owinayo.
Kodwa ngaphambi kwalokho, amalungu angamashumi ayisithupha ejaji le-COTY abenalo leli sonto ithuba lokuhlola abaphumelele abayisikhombisa bokugcina.
Njengenjwayelo, indawo ekhethiwe kwakuyisekhethi yokuhlola ye-CERAM eMortefontaine, eduze kwaseParis. Kuyinkimbinkimbi yamathrekhi asetshenziswa amabhrendi amaningi ukuthuthukisa izimoto zabo zesikhathi esizayo futhi okuthi, izinsuku ezimbili, athole amajaji e-COTY, anikeze izimo ezingcono kakhulu zokuhlolwa, kumjikelezo ovaliwe kanye nawo wonke amamodeli atholakalayo, abazongenela ukhetho abayisikhombisa lomklomelo. lokho kubhekwa yimboni njengehlonishwa kakhulu.
Umlando omncane...
I-COTY akungabazeki ukuthi indondo endala kunayo yonke embonini yezimoto, njengoba uhlelo lokuqala lwaqala ngo-1964, lapho kwaklonyeliswa khona iRover 3500.
Ukwenza umlando omncane, I-COTY ibiwuhlelo lokuhlela kusukela ekuqaleni. , eyaqala ngokuhlanganisa omagazini bezimoto abayisikhombisa abahlonishwa kakhulu abavela emazweni ayisikhombisa aseYurophu. Futhi iyaqhubeka injalo.
Ukukhethwa kwamamodeli omncintiswano kwenziwa ngokwemibandela ecace kakhulu, kufinyezwa amamodeli ethulwe phakathi nezinyanga eziyishumi nambili zokugcina ngaphambi kokhetho, futhi kuyimpoqo ukuthi adayiswe okungenani ezimakethe ezinhlanu.
Ngakho-ke ama-brand angasebenzi, okhetha lokho esikubiza ngokuthi uhlu olude, oluhlanganisa zonke izimoto ezifanelekayo, isiqondiso se-COTY, esakhiwe izintatheli ezikhethwe phakathi kwamajaji.
konke obala
I-transparency igama eliyisisekelo le-COTY. Kungaboniswana ngayo yonke imithetho kusizindalwazi esithi www.caroftheyear.org lapho ungathola khona ukuthi, ohlwini lokuqala lwazo zonke izimoto ezihlangabezana nemibandela okufanele zivotelwe, uhlu oluncane olunabayisikhombisa abafinyelele kowamanqamu bese lukhethwa amajaji angama-60. .owinile ube esekhethwa.
Ukuhlola kulandela amapharamitha athile ashicilelwe kuwebhusayithi, kodwa lokho bekungeke kudingeke. Ukuzethemba kunikezwa amajaji, okumele kube izintatheli eziyisipesheli, umsebenzi wazo omkhulu uwukuhlola izimoto nokushicilela izivivinyo zazo emithonjeni yezindaba ekhethekile kakhulu emazweni azo.
Uma ubuza ukuthi ufika kanjani lapha, ngingasho ukuthi, esimweni sami, njengakubo bonke abanye, ukwamukelwa kule "club ekhawulelwe" kwenziwa kuphela ngesimemo esivela ebhodini, ngemuva kokubonisana namanye amajaji.
indlela yokuvota
Ukungafihli kuyaqhubeka ohlelweni lokugcina lokuvota, lapho ijaji ngalinye linamaphuzu angama-25 okufanele lisatshalaliswe okungenani kwabahlanu kwabayisikhombisa abafinyelele kowamanqamu. Okungukuthi, ungakwazi ukunikeza amaphuzu zero kuphela izimoto ezimbili.
Khona-ke kufanele ukhethe okuthandayo phakathi kwabayisikhombisa, futhi unikeze amaphuzu amaningi kunabanye. Khona-ke ungakwazi ukusabalalisa amaphuzu ngokubona kwakho kufanelekile, phakathi kokunye, inqobo nje uma isamba sinikeza amaphuzu angama-25.
Kodwa-ke kuza ingxenye ethakazelisa ngempela: ijaji ngalinye kufanele libhale umbhalo othethelela wonke amaphuzu eliwanikezile, ngisho nezimoto elinqume ukunikeza amaphuzu anguziro. Futhi le mibhalo ishicilelwa kusizindalwazi esithi www.caroftehyear.org umzuzu ongemva kokuba kumenyezelwe owinile unyaka ngamunye. Obala kakhulu kunalokhu...
Amapharamitha okuhlola ayingxenye yalokho okulindeleke ekuhlolweni okuvamile kwemoto, kodwa incazelo incike kulowo nalowo, ngokuya ngemininingwane yezwe labo. Awekho amatafula okumele agcwaliswe, kukhona isipiliyoni kanye nomqondo ophusile. Yiqiniso, ijaji elivela ezweni elisenyakatho yeYurophu linezinye izinto ezibalulekile uma liqhathaniswa nelaseningizimu. Hhayi nje ngenxa yezimo zezulu ezijwayelekile esifundeni ngasinye, kodwa nangenxa yamazinga nezintengo ezikhokhiswayo.
Amajaji avela emazweni angama-23
Ukungqubuzana kwemibono ngemoto eyodwa kuhlale kungezinye zezinto engizithanda kakhulu kulolu vivinyo olufika kowamanqamu, okuwukuphela kwesikhathi sonyaka lapho siqoqa khona wonke amajaji angu-60, avela emazweni angu-23. Izinga lolwazi lwemoto yawo wonke amajaji lijule kakhulu, ikakhulukazi njengoba abaningi babo benesipiliyoni samashumi eminyaka ekuhloleni izimoto.
Ngokuvamile, izimoto eziwinayo ziyizibonelo ezisetshenziswa kakhulu, njengoba amajaji eqonda ukuthi le ndondo kufanele ibe umhlahlandlela wabashayeli abafuna ukuthenga imoto entsha. Ucwaningo olwenziwe esikhathini esidlule luphethe ngokuthi ukunqoba i-COTY kuletha ngempumelelo ukwanda kokuthengiswa kwemodeli ephumelelayo, akuyona nje indaba yokuhlonishwa.
Kodwa kuhlale kunezimanga ohlwini olufushane. Eqinisweni, amajaji amaningi azifela ngezimoto, ngakho awakwazi ukumelana nokwazisa ezinye izimoto ezithinta imizwa kanye nezinye ezinobuchwepheshe obuningi be-avant-garde. Emlandweni we-COTY, izimoto ezifana ne-Porsche 928 ne-Nissan Leaf sezivele zinqobile, ukunikeza izibonelo ezimbili zalokhu.
Abaphumelele ngo-2019
Ngibuze abanye ozakwethu beqembu ukuthi yikuphi okungaba izintandokazi ukunqoba kulo nyaka, kodwa iqoqo lilinganisela kakhulu ukuthi noma ngubani abeke engcupheni yokubikezela. Kulo nyaka, abafinyelele kowamanqamu yilaba, ngokulandelana kwezinhlamvu:
THE I-Alpine A110 kuyacaca ukuthi ikhethelo lalabo abathandanayo, abathandeka ngempela izintatheli eziningi ezizame unyaka wonke. Kodwa iyimoto yezemidlalo enezihlalo ezimbili enokukhiqizwa okuvinjelwe nokusetshenziswa okulinganiselwe.
THE I-Citroën C5 Aircross ithatha umkhiqizo iwuyise engxenyeni lapho engakaze ibe khona, eneSUV ebheja ngokunethezeka, kodwa lapho ukukhetha kwezinto zangaphakathi kungaphikiswana ngakho.
THE I-Ford Focus iyaqhubeka kulesi sizukulwane ukubeka phambili izinto eziguquguqukayo nezinjini, kodwa isitayela nesithombe sayo akuseyona eyangempela njengasesizukulwaneni sokuqala.
THE I-Jaguar I-Pace yisibonelo esihle sokuthi ungenza kanjani imoto kagesi engu-100% ngaphandle kokukhaphela izimpande zomkhiqizo, kodwa akuyona imodeli ekufinyeleleni kwezikhwama eziningi.
THE Kia Ceed ingena esizukulwaneni sesithathu ngomkhiqizo ophelele kakhulu kanye nenguqulo yebhuleki yokudubula, kodwa isithombe somkhiqizo asikabi phakathi kwezinhle kakhulu.
THE I-Mercedes-Benz Class A ithuthuke kakhulu uma iqhathaniswa nesizukulwane sangaphambilini futhi inohlelo oluhle kakhulu lomyalo wezwi, kodwa ayilona elishibhe kakhulu esigabeni.
Ekugcineni, i IPeugeot 508 ifuna ukuvuselela amasaluni anevolumu emithathu, ngesitayela esisha, kodwa ukuhlala akuwona amandla ayo.
Noma kunjalo, lena eminye yemibono yami ngabayisikhombisa abafinyelele kowamanqamu, ngemva kokuba ngibavivinye bonke, abanye babo izikhathi eziningana, emazweni ahlukene nasemigwaqweni ehluke kakhulu. Njengoba ukhetho lwe-COTY lwenziwa ngentando yeningi yonke, akekho ongazi ukuthi izibalo zizobalawula kanjani abayisikhombisa abafinyelele kowamanqamu, lapho wonke amajaji esevotile.
ukuhlolwa kokugcina
Kulo mcimbi, ama-brand amelwe ohlwini lwabafinyelele kowamanqamu amenywa ukuba enze isethulo sokugcina semoto yawo kumajaji, esikhathini sokuqulwa kwecala esithatha imizuzu eyishumi nanhlanu nje lilinye. Yimithetho.Amanye ama-brand aletha ama-CEO ukuze abukeke njengesikhungo, amanye abheja ama-video kanye nomyalezo oqondile, amanye aze afaka onjiniyela abangcono kakhulu abachaza yonke into kanti kulo nyaka kuke kwavela uhlobo olubala izizathu zokuthi kungani imoto yakho kufanele iwine kanti abanye abakwenzi' t. Akudingeki ukuthi ngisho, amabhrendi okuhlosiwe abengajabule neze ngale mininingwane ehlekisayo…
Ngokuxakayo, enye yemikhiqizo yanquma ukungayi kule seshini yokucaciselwa, evulekele imibuzo, eminye yayo okwakunzima kakhulu kubameleli ababekhona ukuyiphendula.
ezinye izimanga
Uhlobo ngalunye luyisa ku-Mortefontaine izinjini eziningana zemodeli yalo yokugcina, kodwa, ukuze kuthuthukiswe iseshini, abanye banqume ukuletha izimanga, ngesimo sezinguqulo zesikhathi esizayo zamamodeli okugcina, angakathengiswa.
I-Kia ilethe i-plug-in version ye-Ceed SW kanye nokwahluka kwe-SUV, kokubili kufihlwe kakhulu. Ngikwazile ukubaqondisa bobabili izikhathi ezimbalwa ukuzungeza isekethe, ngiphethe ngokuthi i-SUV ingase idinge ukumiswa okuthambile kuyilapho i-plug-in inebhethri ephansi, ikhawulela ukubonakala okufanele kuthathwe. Ngaphakathi kwetende, okungena kuyo ngokukhethekile, iKia yayineSUV kaCeed, kodwa ngaphandle kwemvume yokuthwebula. Ngingasho nje ukuthi ngikuthandile engikubonile...
Sisacashile, uKia akazange angabaze ukuletha amalungu alandelayo omndeni wakwaCeed: inguqulo yePHEV neXceed SUV.
AbakwaFord baphinde balethe imikhiqizo emibili emisha, inguqulo yezemidlalo i-ST, ene-280 hp kanye ne-Active, ene-suspension ephakeme engu-3 cm kanye nabaqaphi bodaka bepulasitiki. Kodwa uhlobo lwaseMelika lwacela ukungakhulumi mayelana nokuvela kokushayela kwe-ST okwamanje, futhi sonke savuma. Ngokuqondene ne-Active, engingakusho ukuthi ukumiswa okuphezulu akushintshi okuningi kokuzwakala kokushayela okuhle kakhulu kwayo yonke i-Focuss. Futhi lezo yizindaba ezinhle.
I-Citroën iphinde yathatha i-prototype yenguqulo ye-Plug-in Hybrid ye-C5 Aircross, kodwa eyezithombe ezimile kuphela.
Abakushoyo
Njengamanje, alikho ijaji elinesifiso esikhulu sokukhomba izintandokazi, ikakhulukazi kulo nyaka, lapho impi ibonakala iseduze kakhulu. Kodwa wonke umuntu uyajabula ukubheka esikhathini esidlule nekusasa futhi aphendule imibuzo yami mayelana nokuthi i-COTY iyinani nokuthi ikusasa liyoba njani. Ngakho-ke ngathatha leli thuba ngakhuluma nezinye zezintatheli ezazikhona, ukuzama ukuthatha “i-X-ray” enhlanganweni iCar Of The Year. Nansi imibuzo nezimpendulo.
Yiziphi izizathu ezenza i-COTY ibe nokuhlobana okunjalo?
“Izinga lamajaji, ukuphumela obala komklomelo ongeke waphathwa ngendlela. IDNA yethu nalokho ezinye izindondo ezingenakho. Futhi futhi imakethe yaseYurophu, eyikhethayo, eyenziwe ngokuhlukahluka okuningi kodwa futhi i-homogeneous. Ngaphezu kwalokho, sikhethe izimoto ongazibona emigwaqeni, asikhethanga “izimoto zemiqondo” kodwa izimoto ezingathengwa abantu.
Yini eyenza i-COTY iqine futhi yini okufanele ithuthuke?
“Siyazichaza izimoto okumele abathengi bazithenge. Sikunikeza ulwazi olungcono kakhulu futhi kulokhu kuhlolwa kokugcina sineziyisikhombisa ezihamba phambili. Iqembu lamajaji angama-60 akhetha i-COTY lakhiwe ochwepheshe abahlonishwa kakhulu eYurophu futhi kufanele sikusebenzise kakhulu lokhu esikhathini esizayo. Kufanele sinikeze abathengi bezimoto izimpendulo, sisondele kubo.”
Imaphi amandla amakhulu ka-COTY?
“Kunezinto ezimbili eziyisisekelo. Okokuqala wukuthi, njengezintatheli ezingongoti, siphusha imboni ukuthi yenze izimoto ezingcono nezingcono – ziyazi ukuthi kumele zibe phambili uma zifuna ukuwina. Okwesibili, sikhiqiza izinto ezinhle kakhulu ukuze umthengi asekele ukukhetha kwakhe lapho ethenga imoto. Nansi inhloso kanye nokuhlaziywa kochwepheshe ukuze unqume ngendlela engcono kakhulu.”
Yini eye yavela e-COTY eminyakeni edlule?
“Ukungena kwamalungu asemancane nokuvuleleka kwamanye amazwe, ngezinkundla zokuxhumana, kuwuguquko. Kungokokuqala eminyakeni engamashumi amahlanu ukuthi i-COTY ishintshe ngempela. Njengoba kunamalungu amasha, kufika imibono emisha, ukuhlaziya akusahlobene nje nokushayela futhi sekuphelele, kunemininingwane eyengeziwe futhi kuhlanganisa nezindawo ezintsha zolwazi lokushayela, njengokuxhumana.”
Kungani abathengi bengayethemba i-COTY?
“Ngokuhlangenwe nakho kwamajaji, ngokukhethekile kwawo, ngokukhethwa kwentando yeningi ngempela kochwepheshe abangama-60. Isiyalo nokuqina okusetshenziswa yilowo nalowo ukuze kufinyelelwe esinqumweni esinomgomo nesiqinile. Lapha sinokuthile okuhle kakhulu, kodwa kusekuncane. Kufanele senze umbono wethu ufinyelele kubantu abaningi, izwi lethu kufanele lizwakale kakhulu kubantu abaningi. "
Abafundi bakho bangazuzani ku-COTY?
“I-L’Automobile iyingxenye yekomiti elihlelayo kanti lokhu kuwumlando kusukela ngeminyaka yawo-90, lapho silandela i-L’Equipe. Ngaleso sikhathi, sazama ukuqinisa isisindo se-COTY, nabafundi bethu, ngenzuzo yokuthi sasingasaqali ukusuka ekuqaleni. Futhi sinezinhlelo zokwenza ngisho nangokwengeziwe, kokubili kumagazini wephepha nakuwebhusayithi yethu. Sihlala sishicilela izindatshana ezikhuluma ngeCoty futhi abafundi bethu bayayithokozela, ikakhulukazi uma imoto ewinile ithandwa iningi. Kuhlale “kukhuphula” ukudayiswa kwemoto ewinayo, kwenza abathengi babe nokuzethemba okwengeziwe.”
Kungakhathalekile ukuthi yimuphi umphumela, into eyodwa eqinisekile, i-COTY iyaqhubeka nokuba umcimbi obaluleke kakhulu embonini, obungazwa ngokufanele owinile ekukhangiseni kwangemva kokunqoba kanye nasesitikhani esincane esivame ukunamathela efasiteleni elingemuva leyunithi ngayinye ekhiqizwe kusukela. kulokhu.
Bangaki phakathi kwethu abangakamtholi oyedwa wabakhethiwe, naleso sticker? Zama: bheka amafasitela angemuva ezimoto ezipakwe emigwaqweni bese uzama ukuthola abawinile eminyakeni edlule.
