Kuthiwa izinkampani yizo ezibhekele ukukhula kwemakethe. Kodwa ukonakala kokuthengiswa kwezimoto kubonisani? Kufanele ubheke zonke izinhlangothi zeprism.
Cishe sekuphele unyaka ilandelana izimoto eziningi zidayisiwe. Njengoba besho ku-trade jargon, imakethe iyakhula, ngakho-ke kusukela ekuqaleni kwalo nyaka, nangaphezulu.
Njengoba kunombono wokuthi umuntu akathengi, kuthiwa yizinkampani ezibhekene nalokhu kuthengwa. Futhi ukusuka lapho, izinombolo ezimbalwa ziyavela.
Nsuku zonke othile usho into efana nalena: “ukube bekungezona izinkampani, angazi ukuthi imakethe ibizoba njani”. Kodwa kuyini ukuthengisa ezinkampanini? Konke lokho okungezona izikweletu eziphasiswe ezinombolweni zentela eziqala ngo-21? Ukuqasha nokuqashisa ukuthengisa? Ukuqasha imoto? Manje-ke kuthiwani ngezimoto zokubonisa ezidayiswayo?
Iqiniso liwukuthi ayikho idatha ethembekile ekuthengisweni kwezinkampani, njengoba kukhona kwamanye amazwe. Kuphela ngokwenza umsebenzi we-extrapolation noma ngokuhlanganiswa komkhiqizo ngamunye lapho kungenzeka khona ukwazi okuthile. Kodwa kufanelekile ukubheka ukubola kwemakethe.
Mayelana nokukhokha ngenombolo yentela, kungcono ukukhohlwa. Idatha ikhona - ngokubhaliswa kobunikazi - kodwa ayenziwa esidlangalaleni.
Ukuqasha nokuqashisa yizinketho zezimali ngokujwayelekile ezisetshenziswa izinkampani, ezinikeza umbono wokuthi ukuthengwa kulesi siteshi kuhamba kanjani. Ngamunye wabo ubiza cishe u-16% wesamba semakethe yezimoto, ngakho-ke sinengxenye yesithathu yokuthengiswa kwezimoto ePortugal.
Ukuqasha imoto kuyisiteshi esikhethekile. Okokuqala, kungokwesizini, kanti ukuthenga kugxile ePhasika, ehlobo noKhisimusi. Futhi, ingxenye yemodeli yabo yebhizinisi yenza izimoto ezikhishiwe zingadayisi. Ziyizindlu zokuqashisa kanti ngemuva kokuqashisa zingena emakethe yezimoto esezike zasetshenziswa. Futhi, ekugcineni, abamukeli bokusetshenziswa kwezimoto eziqashiswayo abantu abazimele. Ngakho-ke, nabangenisa kwamanye amazwe abathembeli njalo ku-RaC (lesi isifinyezo) njengokuthengisela izinkampani.
Kukhona nepaki yabangenisa impahla ngaphandle, okuhlanganisa nezimoto zokukhombisa, esezibhalisiwe, kodwa ezingakadayiselwa ikhasimende lokugcina, kungaba izinkampani noma abantu.
Kuze kube manje, sinengxenye yesithathu yemakethe eqondiswe izinkampani. Izinombolo engivame ukuzizwa zihlale zibheke ku-60% futhi ngizwe cishe ngamaphesenti angama-70. Ekuhlanganiseni engakwenza ngokuqondile kumabhrendi, ukuphela kuka-2013 kwaba ngamaphesenti angu-49 okuthengiswa ezinkampanini, ngokwesilinganiso kuwo wonke amabhrendi. Kukhona abathengisa kakhulu, kukhona abanye abathengisa kancane, kodwa lena inombolo.
Kuvelaphi okunye? Cabanga nje ngendwangu yebhizinisi lezwe kanye nezimo ezithile ezithile zabanikazi bemikhumbi emikhulu. Osomabhizinisi abancane nabancane basathenga okuningi ngesikweletu nangezimali zabo. Futhi ngisho nabanye abanikazi bemikhumbi emikhulu, ngenxa yezizathu ezihlukile komunye nomunye, kodwa njalo bafunde kahle, bakhetha ukuthenga ngokushesha.
Zivela kanje lezi zinombolo. Izinkampani zibiza cishe ingxenye yemakethe. Akukho okubonisa ukuthi isilinganiso sishintshe kakhulu. Ngakho izinkampani ziyathenga. Kodwa ezangasese nazo. Abantu abazimele bahlukunyezwe yile nkinga. Nezinkampani futhi.