Ubuwazi ukuthi iPortugal ingenye yezimakethe ezibaluleke kakhulu ekwandiseni iToyota ezwenikazi laseYurophu? Futhi bewazi ukuthi imboni yokuqala yomkhiqizo eYurophu isiPutukezi? Kuningi lokho kulesi sihloko.
Sizolalela ubufakazi bamakhasimende, sishayele izimoto zokuncintisana, okungasoze kwabuna uhlobo lomkhiqizo kanye namamodeli akamuva, kumlando wezinkulungwane zamakhilomitha ezweni lonke.
Indaba eyaqala ngo-1968, ngokusayinwa kwenkontileka yakwaToyota yokungenisa ePortugal nguSalvador Caetano. I-brand (Toyota) kanye nenkampani (uSalvador Caetano) amagama ayo angenakuhlukaniswa ezweni lakithi.
Amamodeli athandwa kakhulu
Kule minyaka engu-50, amamodeli ambalwa aphawule umlando wakwaToyota ePortugal. Ezinye zazo zaze zakhiqizwa ezweni lakithi.Qagela ukuthi sizoqala ngani...
IToyota Corolla
Futhi asikwazanga ukuqala lolu hlu ngenye imodeli. IToyota Corolla ingenye yezinhlobo ezibaluleke kakhulu embonini yezimoto futhi ingelinye lamalungu omndeni athengiswa kakhulu emlandweni.
Yaqala ukukhiqizwa ePortugal ngo-1971 futhi kusukela lapho ibilokhu ikhona njalo emigwaqweni yethu. Ukuthembeka, ukunethezeka nokuphepha yizichasiso ezintathu esizihlobanisa kalula nenye yezinhlobo ezibaluleke kakhulu emlandweni wakwaToyota.
Toyota Hilux
Umlando wakwaToyota weminyaka engu-50 ePortugal wawungagcini nje ngokwakhiwa ngamamodeli abagibeli. Uphiko lwezimoto ezincane ezihwebayo luhlale lubaluleke kakhulu kwaToyota.
IToyota Hilux iyisibonelo esihle. Iloli elithwala imithwalo emaphakathi eliye lafana namandla, umthamo wokuthwala umthwalo nokuthembeka kuzo zonke izimakethe. Imodeli eyakhiqizwa nasePortugal.
Toyota Hiace
Ngaphambi kokuvela kwamaveni amancane, iToyota Hiace ibingezinye zezinhlobo ezikhethwe imindeni nezinkampani zamaPutukezi ezithutha abantu nezimpahla.
Ezweni lakithi ukukhiqizwa kweToyota Hiace kwaqala ngo-1978. Kwakungezinye zezinhlobo ezasiza iToyota ukuthi ibambe u-22% wemakethe yezimoto kazwelonke ngo-1981.
Toyota Dyna
Eceleni kweCorolla neCorona, iToyota Dyna ingenye yezinhlobo ezintathu ezethula umkhakha wokukhiqiza efektri yakwaToyota e-Ovar ngo-1971.
Ubuwazi ukuthi ngo-1971, imboni ye-Ovar yayiyifekthri yesimanje futhi ethuthuke kakhulu ezweni? Impumelelo efaneleke nakakhulu uma sicabangela ukuthi u-Salvador Fernandes Caetano, obhekele ukufika kwe-Toyota e-Portugal, waklama, wakha futhi wafaka ifekthri ukuthi isebenze ezinyangeni eziyi-9 nje kuphela.
Toyota Starlet
Ukufika kweToyota Starlet e-Europe ngo-1978 kuyisimo esiyindida “sokufika, ukubona nokuwina”. Kuze kube ngu-1998, lapho ithathelwa indawo yi-Yaris, i-Starlet encane yayikhona njalo ekuthembekeni nasekukhethweni okuthandwayo kwabaseYurophu.
Naphezu kobukhulu bayo bangaphandle, i-Starlet inikeza indawo enhle yangaphakathi kanye nobunzima obujwayelekile bokwakha uToyota abahlale bewujwayele amakhasimende abo.
Toyota Carina E
Eyethulwe ngo-1970, iToyota Carina yathola ukubonakaliswa kwayo kokugcina esizukulwaneni sesi-7, eyethulwa ngo-1992.
Ngaphezu komklamo nendawo yangaphakathi, i-Carina E yagqama ohlwini lwemishini ehlinzekwayo. Ezweni lakithi, bekukhona ngisho indebe yejubane yohlobo olulodwa, ngokwesekwa yiToyota, eyayineToyota Carina E njengomlingiswa oyinhloko.
Toyota Celica
Kule minyaka engu-50 iToyota yasePortugal, iToyota Celica ngokungangabazeki bekuyimoto yezemidlalo ezinikele kakhulu enkampanini yaseJapan, ingawinanga nje kuphela emigwaqweni kodwa nasezigabeni ze-rally.
Abashayeli abafana noJuha Kankkunen, uCarlos Sainz, kanye nasePortugal, uRui Madeira, owanqoba iRally de Portugal ngo-1996, ehamba ngesondo likaCelica weqembu lase-Italy iGrifone, baphawule umlando walo mfanekiso.
IToyota Rav4
Kuwo wonke umlando wabo, iToyota isilokhu ilindele kaningi ukuthambekela emakethe yezimoto.
Ngo-1994, iToyota RAV4 yafika emakethe, ezingxenyeni eziningi zengxenye yeSUV - namuhla, ngemva kweminyaka engu-24, ingenye yezingxenye ezikhula ngokushesha emhlabeni.
Ngaphambi kokuvela kweToyota RAV4, noma ubani owayefuna imoto enamandla angaphandle komgwaqo kwakudingeka akhethe i-jeep "ehlanzekile futhi eqinile", nayo yonke imikhawulo ehambisana nayo (induduzo, ukusetshenziswa okuphezulu, njll.).
IToyota RAV4 kube imodeli yokuqala ukuhlanganisa, kumodeli eyodwa, ikhono lokuthuthuka kwejeep, ukuhlukahluka kwamaveni kanye nobuntofontofo bamasaluni. Indlela yempumelelo eqhubeka nokuthela izithelo.
Toyota Land Cruiser
Eceleni kweToyota Corolla, iLand Cruiser ingenye imodeli engahlukaniseki emlandweni walolu hlobo. Iqiniso elinezici eziningi "elihlanzekile neliqinile", elinomsebenzi nezinguqulo zokunethezeka, eziklanyelwe zonke izinhlobo zokusetshenziswa.
IToyota Prius
Ngo-1997, iToyota yamangala yonke imboni ngokumemezela ukwethulwa kweToyota Prius: ihybrid yokuqala embonini yezimoto ekhiqiza ngobuningi.
Namuhla, wonke amabhrendi abheja ekufakeni ugesi amabanga awo, kodwa iToyota yaba uhlobo lokuqala oluya kuleyo ndlela. E-Europe, kwakudingeka silinde kuze kube ngu-1999 ukuze sithole le modeli, ehlanganisa ukusetshenziswa okuphansi kanye nekhabhoni nenjabulo yokushayela ephawulekayo.
Isinyathelo sokuqala sithathwe ngakuToyota esiwazi namuhla.
Toyota ePortugal eminyakeni engu-50 kamuva
Eminyakeni engu-50 edlule, iToyota yethula isikhangiso sayo sokuqala ePortugal, lapho wawungafunda khona ukuthi “Toyota is here to stay”. U-Salvador Fernandes Caetano wayeqinisile. IToyota yenza.
Namuhla, uhlobo lwaseJapan lunikeza amamodeli anhlobonhlobo emakethe kazwelonke, aqala nge-Aygo eguquguqukayo futhi agcine nge-Avensis ejwayelekile, ngaphandle kokukhohlwa uhla oluphelele lweSUV olunombukiso wabo bonke ubuchwepheshe kanye nomklamo ku-C-HR. I-Toyota iyatholakala, kanti i-RAV4, ingenye yezinhlobo ezidayiswa kakhulu emhlabeni jikelele.
Uma ngo-1997 ukufakwa kukagesi kwemoto kwakubonakala kukude, namuhla kuyiqiniso. Futhi iToyota ingenye yemikhiqizo enikeza uhla olubanzi lwamamodeli afakwe ugesi.
IToyota Yaris ibe ngeyokuqala esigabeni sayo ukunikeza lobu buchwepheshe.
Yazi lonke uhla lweToyota ePortugal:
Toyota Aygo
Kodwa ngenxa yokuthi ukuphepha, kanye nemvelo, kungenye yezindinganiso eziyinhloko zomkhiqizo, kusengo-2018, zonke izinhlobo ze-Toyota zizohlonyiswa ngemishini yokuphepha ye-Toyota Safety Sense.
Izinombolo zeToyota Portugal
E-Portugal, i-Toyota idayise izimoto ezingaphezu kuka-618 000 futhi okwamanje inezinhlobonhlobo zezinhlobo ezingu-16, zazo ezingu-8 ezinobuchwepheshe be-Full Hybrid.
Ngo-2017, uhlobo lweToyota luqede unyaka ngesabelo semakethe esingu-3.9% esilingana nezingu-10,397, nokunyuke ngo-5.4% uma kuqhathaniswa nonyaka odlule. Ngokuhlanganisa isikhundla salo sobuholi ekufakeni ugesi ezimotweni, lo mkhiqizo uzuze ukwanda okukhulu ekuthengisweni kwezimoto eziyingxubevange e-Portugal (amayunithi angu-3 797), ngokukhula ngo-74.5% uma kuqhathaniswa no-2016 (amayunithi angu-2 176).
Lokhu okuqukethwe kuxhaswe ngabakwa-