Sonke siyawazi umlando we izindandatho ezine kusuka kwa-Audi - uyayazi yonke indaba yokuthi zavela kanjani ngokuningiliziwe esihlokweni sethu - umphumela wokuhlangana kwezinhlobo ezine zezimoto: I-Audi, kunjalo, i-Horch, i-DKW ne-Wanderer. Ngakho-ke kwazalwa i-Auto Union, i-logo yayo ifanekisela umphumela onengqondo wale nyunyana - izindandatho ezine eziphambanayo.
Ingenye yama-logo aqashelwa kalula embonini yezimoto, futhi naphezu kokuvela kwezithombe okuhlukahlukene esiye sabhekana nakho, ukwakheka kwayo akushintshile kuwo wonke lamashumi eminyaka.
Kodwa ukubhaliswa kweziphakamiso ezimbili ze-logo kuveza ukuthi i-Audi ibonakala icubungula ukuklama kabusha okujulile kwezindandatho ezine - njengoba ubona, azisekho ngisho nezindandatho ezine.
Isiphakamiso sokuqala sigcina kuphela i-contour yangaphandle yamasongo, isusa ngokuphelele "ingqikithi" ye-logo yamanje, ngokuqondile lokho okwakufanekisela inyunyana yabakhi abane. Eyesibili igcina impambanandlela phakathi "kwamandandatho".
Kungani uguqule okungaphukile?
Iqiniso liyatshelwa, izikhathi ze-Auto Union zisemuva kwethu. I-Audi yayiwukuphela kwemikhiqizo emine eye yafika nanamuhla, ngakho-ke ukumelwa okungokomfanekiso kwenyunyana akusesona isizathu sokuba.Bhalisela incwadi yethu yezindaba lapha
Ukususwa "komgogodla" ku-logo kungase kufanekisele ukuhlanganiswa kwemikhiqizo emine ibe yinye, i-Audi. Ukugcina i-contour yangaphandle yamasongo amane, iqinisekisa ukuxhumana okungokomlando nokujwayela okubonakalayo.
Isixazululo sesibili sithakazelisa kakhulu. Kungani kufanele kugcinwe ukuphambana phakathi kwalezi zimo ezimbili eziyinqaba?
Ukubuya kukaHorch?
Muva nje kusanda kuvela amahlebezi okuthi i-Audi ilungiselela ukuncintisana neMercedes-Maybach kanokusho, ibuyisela uphawu lweHorch - uhlobo oluhlala luhlotshaniswa nokunethezeka kusukela yasungulwa ngo-1904.
Ukwethulwa kabusha kohlobo lweHorch kungase kwenzeke phakathi neminyaka emibili kuya kwemithathu, lapho i-Audi A8 ithola ukuthuthukiswa okubikezelwayo kwaphakathi nempilo. Njengoba sibona ku-Mercedes-Maybach S-Class, isiphakamiso esisha segama le-Horch sizohlala siyi-Audi A8, kodwa ngemininingwane ethile yesitayela - i-grille, amasondo, njll ... - futhi, yiqiniso, ingaphakathi eligcwele ngokufanelekile.
Uma ukubuyiselwa kohlobo lwe-Horch yi-Audi kuqinisekiswa, isiphakamiso sesibili selogo sizoqala ukwenza umqondo owengeziwe, njengoba izinhlobo ezimbili kwezine ezakha i-Auto Union zizosebenza.
Bhalisela isiteshi sethu se-YouTube.
Konke kuyaqagela, futhi naphezu kokuthi la ma-logo abhaliswe eJalimane nase-USA, akusho ukuthi sizowabona “emgwaqweni”. Zingasebenza kuphela njengesivikelo selogo yamanje, ukuvimbela ukubukeka kwezimpawu ezifanayo ngabanye abakhiqizi - bheka icala le-BYD ne-BMW, lapho i-logo yokuqala iphefumulelwe ngokucacile eyesibili.
