Ukubuyela emuva ekupheleni kwekhulu le-19, isigaba sebhizinisi elikhulu eYurophu, inkampani yezimoto ezincane eyasungulwa usomabhizinisi u-August Horch, A. Horch & Cie, yazalelwa eJalimane. Ngemva kokungaboni ngaso linye namalungu enkampani, uHorch wanquma ukuwuyeka lo msebenzi futhi wadala enye inkampani enegama elifanayo; nokho, umthetho wawumvimbela ekusebenziseni igama elifanayo.
Enenkani ngokwemvelo, u-August Horch wayefuna ukuyisa umbono wakhe phambili futhi isisombululo kwaba ukuhumusha igama lakhe olimini lwesiLatini - "horch" lisho "ukuzwa" ngesiJalimane, lona elibizwa ngokuthi "audi" ngesiLatini. Kuvele into efana nale: Audi Automobilwerke GmbH Zwickau.
Kamuva, ngo-1932, ngenxa yokuthi umhlaba mncane futhi uyindilinga, i-Audi yajoyina inkampani yokuqala kaHorch. Ngakho-ke sisele nomfelandawonye phakathi kwe-Audi neHorch, osekuhlanganiswe nezinye izinkampani ezimbili kulo mkhakha: i-DKW (Dampf-Kraft-Wagen) kanye ne-Wanderer. Umphumela waba ukwakheka kwe-Auto Union, uphawu lwalo lwaluhlanganisa izindandatho ezine ezimele inkampani ngayinye, njengoba ubona esithombeni esingezansi.
Ngemuva kokusungulwa kwe-Auto Union, umbuzo owakhathaza u-August Horch kwaba ukwehluleka okuphelele okungenzeka ukuhlanganisa abakhiqizi abane abanezifiso ezifanayo. Isixazululo kwaba ukubeka uhlobo ngalunye ukusebenza ezingxenyeni ezahlukene, ngaleyo ndlela kugwenywe imibango phakathi kwabo. UHorch uthathe izimoto ezihamba phambili, i-DKW abantu basedolobheni elincane nezithuthuthu, i-Wanderer izimoto ezinkulu kanye ne-Audi imodeli yevolumu ephezulu.
Ekupheleni kweMpi Yezwe II kanye nokuhlukaniswa kwensimu yaseJalimane, izimoto zikanokusho zanikezwa izimoto zempi, okwaphoqa ukuhlelwa kabusha kwe-Auto Union. Ngo-1957, u-Daimler-Benz wathenga u-87% wenkampani, futhi eminyakeni embalwa kamuva, i-Volkswagen Group ayizange ithole kuphela imboni ye-Ingolstadt kodwa namalungelo okumaketha amamodeli e-Auto Union.
Ngo-1969, inkampani ye-NSU yangenela ukujoyina i-Auto Union, eyabona i-Audi iphuma okokuqala ngemuva kwempi njengohlobo oluzimele. Kodwa kwaze kwafika ngo-1985 lapho igama elithi Audi AG lasetshenziswa khona ngokusemthethweni futhi lihambisana nophawu olungokomlando emasongweni, olungaguquki kuze kube namuhla.
Okunye umlando. Ukunqoba ku-motorsport (i-rally, isivinini nokubekezela), ukwethulwa kobuchwepheshe obuphayona embonini (ingabe uyazi ukuthi i-Diesel enamandla kakhulu namuhla ihlala kuphi? lapha), kanye nolunye lwemikhiqizo ecashunwe kakhulu esigabeni esikhokhelwayo.
Uyafuna ukwazi okwengeziwe ngamalogo wezinye izinhlobo?
Chofoza amagama ezinhlobo ezilandelayo: BMW, Rolls-Royce, Alfa Romeo, Peugeot, Toyota, Mercedes-Benz, Volvo. E-Razão Automóvel "indaba yamalogo" njalo ngeviki.