Icaphuna uSérgio Godinho engomeni ethi “O Primeiro Dia”, uhlelo lwalo nyaka lwe-Frankfurt Motor Show, ingachazwa ngokuthi “usuku lokuqala lwempilo yonke yeVolkswagen”.
Ake sibone: ngaphezu kokudalula lapho lokho ekuchaza njengenye yezinhlobo ezintathu ezibaluleke kakhulu emlandweni wayo (yebo, iVolkswagen ibeka i-ID.3 ezingeni elifanayo lokubaluleka njengeBeetle neGalofu), uhlobo lwaseJalimane lwanquma ukukhombisa umhlaba e-Frankfurt ilogo yawo entsha nesithombe sayo esisha.
Kodwa ake sihambe ngezingxenye. Ilogo entsha ilandela inkambiso esemfashinini (futhi esivele yamukelwa yi-Lotus) futhi yashiya umumo we-3D, yamukela ifomethi ye-2D elula (futhi evumelana nedijithali), enemigqa ecolekile. Ngokuqondene nazo zonke ezinye, izinhlamvu ezithi “V” kanye “W” ziyaqhubeka zivela njengobufakazi, kodwa elithi “W” alisathinti phansi indilinga lapho zihlangana khona.
Ngaphezu kokubukeka okuvuselelwe, ilogo yakwaVolkswagen izophinde yamukele isikimu sombala esivumelana nezimo (ngaphezu kombala ohlaza okwesibhakabhaka nomhlophe wendabuko), futhi ingase ithathe eminye imibala. Ekugcineni, uhlobo lweWolfsburg luphinde lwanquma ukwenza uphawu lomsindo futhi esikhundleni sezwi lowesilisa elizwakala ezikhangisweni zalo ngezwi lowesifazane.
Izizathu zoshintsho
Isithelo somsebenzi ka-Klaus Bischoff, inhloko yokuklama yakwaVolkswagen, lolu shintsho lokubukeka luholela ekutheni ukushintshwa kwamalogo angaba ngu-70,000 ezindaweni ezithengisa izinto ezingaphezu kuka-10,000 nokufakwa kwemikhiqizo emazweni angu-154, njengengxenye yomqondo obanzi obizwa nge-"Volkswagen Entsha".
Bhalisela iphephandaba lethu
Lo mqondo udala ukulinganiselwa “komhlaba omusha wakwaVolkswagen”, lapho ukwenziwa kwedijithali kanye nokuxhumana kwenza kube nokwenzeka ukuqondisa kangcono ukuxhumana komkhiqizo maqondana nekhasimende. Ngokuka-Jurgen Stackmann, uMqondisi Wezokuthengisa wakwaVolkswagen, "ukwenza kabusha igama kabusha okuphelele kuwumphumela onengqondo wokuhlelwa kabusha kwesu", okuthi, uma ukhumbula, kuholele ekuzalweni kwe-MEB.
NgokukaJochen Sengpiehl, umqondisi wezokumaketha wakwaVolkswagen, "umgomo esikhathini esizayo ngeke kube ukukhombisa umhlaba wokukhangisa ophelele (...) sifuna ukuba nobuntu kanye nopopayi, samukele umbono wamakhasimende ngokwengeziwe futhi sixoxe izindaba eziyiqiniso".
UJurgen Stackmann, uMqondisi Wokuthengisa wakwaVolkswagen"Umkhiqizo ubhekene noshintsho olubalulekile oluya ekusaseni elingathathi hlangothi. Manje yisikhathi esifanele sokwenza isimo sengqondo esisha somkhiqizo wethu sibonakale emazweni angaphandle."
Ngokufika komqondo "I-Volkswagen Entsha", uhlobo luzobheja isethulo esimibalabala kakhulu kunalokho esesikubonile kuze kube manje, futhi ukusetshenziswa kokukhanya (ngisho ukukhanyisa ilogo) kuzoba ingxenye ebalulekile. Konke lokhu ukudlulisa isithombe esigqamile, esincane futhi esilungele amakhasimende.